Range of Bundled Services Allow Consumers to Choose Which is Best for Them
SANTA CLARA, Calif. January 25, 2012 — McAfee today announced a suite of comprehensive tech support services designed to help consumers meet the growing complexity of devices their individual or family’s digital lifestyle needs. McAfee® TechMaster™ services include a variety of bundled offerings that are competitively priced and leverage McAfee award winning technical support capabilities.
McAfee TechMaster services are delivered remotely via phone, online, and/or chat, allowing consumers to receive help from the comfort of their homes without the hassle of packing up their computers and devices then driving to retail outlets. Consumers simply allow McAfee TechMaster technicians to connect remotely to their PCs, and users can either watch the agents work or enjoy the convenience of a call-back when the issue or issues have been resolved.
Research shows that 53% of consumers try to resolve their technical support issues with friends and family members,1 not always successfully. With that in mind, McAfee has two unique value offerings:
“Recent research shows that almost 60 million US broadband households1 had a technical problem. That’s almost a quarter of the entire US Internet population,2” said John Thode, executive vice president of McAfee consumer, mobile and small business. “Consumers today have numerous devices from their smartphone, tablet, and laptop to their digital cameras, TVs and printers, and there’s no doubt that the need for professional tech support services will continue to grow. Millions of consumers already trust McAfee to protect their digital devices and we’re excited to extend this trusted relationship to now include services that will meet all of their tech support needs.”
McAfee TechMaster Services
McAfee Set-Up & Optimize: $69.95 per incident
McAfee Set-up & Protect: $89.95 per incident
McAfee Rescue: $89.95 per incident
McAfee Advanced Troubleshooting: $129.95 per incident
McAfee Concierge Support:
Technical Support Needs and Issues
A recent survey shows the market need for tech support services that optimize users’ digital devices:
(Source: CNET Accenture survey, 2011)
According to Parks & Associates research, based on a survey of 2000 households, the most common tech support problems included:
The challenges reflected in these research reports represent the main focus for McAfee TechMaster Services.
To learn more, please visit https://techmaster.mcafee.com/.
1 Parks & Associates, Consumer Technical Support Services, May 2011
2 Miniwatts Marketing Group, Internet World Stats, Internet Users in North America as of 2011 Q1, March 31, 2011
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com
Note: McAfee, the McAfee logo, McAfee Total Protection and TechMaster are trademarks or registered trademarks of McAfee, Inc. or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others. The product plans, specifications, and descriptions herein are provided for information only and subject to change without notice, and are provided without warranty of any kind, express or implied. Copyright © 2011 McAfee, Inc.