SMB Specialization Program for McAfee SecurityAlliance Partners

At McAfee, Small Business is Big Business

    The McAfee SMB Specialization Program helps you sell security solutions specifically to customers with 250 or less employees. McAfee’s SMB business is a 100% channel-driven; we do not sell SMB business without a partner which feeds revenues directly to you. And best of all, the McAfee SMB Specialization Program allows you to take advantage of a full range of profitability programs, enablement tools, turnkey marketing kits, dedicated resources, and much more — all designed to help you succeed in the SMB market.


    Small and medium-sized businesses (SMBs) face the same security challenges as a larger enterprise, without the benefit of dedicated resources to help them stay protected. They seek trusted advisors to help combat risks. As part of the McAfee SecurityAlliance program, we give our partners the security solutions and tools necessary for our partners to become that trusted advisor and successfully protect today’s SMB customers.

    By becoming McAfee SMB specialized, you can offer these organizations a set of simple, effective and competitively priced security solutions for email, web, and endpoint from a single vendor.

    McAfee strives to keep things simple in the SMB space for our Partners. The SMB Specialization Program focuses on four key principles:

    1. Learn — Access online, on-demand, or instructor-led SMB trainings and related tools.
    2. Prospect — Drive more demand with campaign kits, sales guides, presentations, and more.
    3. Earn — Take advantage of numerous profitability programs, like Deal Registration, McAfee Rewards, and Rebates.
    4. Sell — Make the sales process easier with McAfee SMB solution selling tips, plus get access to our SMB sales team.

    By following these basic principles, McAfee ensures we are preserving our commitment to the SMB market and providing you with the tools, training, and programs for success.


    • Validated expertise in the SMB market with our SMB Specialization logo
    • Worldwide company with local, dedicated SMB-focused support resources to assist you
    • Lucrative partner profitability programs, including Deal Registration, McAfee Rewards, and Rebates
    • McAfee Partner Portal access, providing sales and marketing tools anytime, anywhere
      • Single sign-on access to a wealth of McAfee resources to drive sales and manage customer relationships:
        • Register your SMB deals for margin enhancements of up to 25%
        • Participate in McAfee Rewards offering great prizes and cash rewards for SMB sales
        • Access turnkey SMB sales and marketing tools; add your company logo and contact information to create a personalized campaign
        • Sign up for live and/or access on-demand SMB-focused training
        • View all upcoming renewals for your customers
        • Stay up to date on the latest announcements
        • Keep your company and contact information current and add new users
    • No certification or training required

    Become a SMB Specialized Partner

    Become a SMB Specialized Partner in two easy steps (Please note, only authorized company decision makers may sign up):

    1. Join the McAfee SecurityAlliance Partner Program providing the opportunity for you to deliver best-in-class, optimized security solutions to your customers.
    2. Once you complete the process, simply log in to the McAfee Partner Portal with your credentials, visit the SMB Specialization page and click “Join the SMB Specialization.” In a short period of time, you will have access to all of the rewarding benefits designed especially for our McAfee SMB Specialized Partners and the SMB market.
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