McAfee SECURE Trustmark Gains Traction
SANTA CLARA, Calif., April 21, 2009 - McAfee, Inc. (NYSE:MFE) today announced an agreement with PriceGrabber.com®, a part of Experian and a leader in online comparison shopping, that enables merchants who use the McAfee SECURE™ service to add the McAfee SECURE trustmark to their PriceGrabber.com online product listings. This program is designed to help consumers stay safer when shopping online and is currently available to e-tailers. Each month, the 26 million consumers who use PriceGrabber.com to search and compare information will now have a safer comparison shopping experience.
E-tailers who display the McAfee SECURE trustmark have had their Web sites rigorously scanned and tested for vulnerabilities that pose a threat to sensitive customer information. E-commerce Web sites that pass the required McAfee tests can display the McAfee SECURE trustmark, letting customers and prospects know that the e-tailer has worked hard to ensure its Web site is less vulnerable to hackers. On average, McAfee SECURE sites see an 11% increase in online sales conversions.
By displaying the trustmark in PriceGrabber.com listings (the annotation occurs across all PriceGrabber.com categories), merchants using the McAfee SECURE service stand out from other e-tailers by easily communicating their security status to those consumers who place a premium on safe and secure sites. By annotating the McAfee SECURE trustmark in PriceGrabber.com, merchant partners are able to reinforce their heightened security measures and use this as another competitive advantage that will separate them from other retail stores, especially in these tough economic times.
“Research by VeriSign and Synovate Business Consulting shows that trust often trumps price when consumers shop online,” said Tim Dowling, VP and General Manager of McAfee’s Web Security Group. “The McAfee SECURE trustmark service provides added visibility for merchants who want to reach the millions of consumers who not only comparison shop, but who want the added assurance that the Web sites where they shop are concerned about the security of their personal and financial information.”
“PriceGrabber.com is very pleased to work with McAfee to offer consumers yet another critical piece of information that will help them find the right product from the right merchant at the right price,” said Sean Kane, VP, New Accounts and Media Sales. “The McAfee SECURE trustmark will build on PriceGrabber.com’s approach to offering consumers a wide range of information crucial to making informed buying decisions from high quality merchants.”
To participate, merchants who use the McAfee SECURE service need to have an account with PriceGrabber.com. The McAfee SECURE trustmark can be added to a merchant's PriceGrabber.com product listing directly through the McAfee SECURE service portal. Merchants are able to actively manage their budgets through the portal by turning the service on and off whenever they want.
Certified McAfee SECURE sites also get the benefit of appearing in McAfee SiteAdvisor® software search results allowing merchants to stand out in those results, further extending their reach for no additional cost. In addition, e-tailers who use McAfee SECURE services can get additional exposure in McAfee’s secure shopping portal at www.mcafeesecureshopping.com. McAfee SECURE shopping only features e-tailers who have the McAfee SECURE trustmark, directly reaching security-conscious shoppers.
The McAfee SECURE service combines daily network perimeter scanning, testing for more than 10,000 network and Web application vulnerabilities, rigorous security testing to ensure against malware, and business practice review for Web site owners and online retailers. With the McAfee SECURE service, e-commerce merchants can also demonstrate to their merchant banks that they are PCI certified, the standard for the payment card industry. The McAfee SECURE service is available today. Pricing is based on the number of IP addresses or page views. For more information, please visit: www.mcafee.com/mcafeesecure.
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California, is the world's largest dedicated security technology company. McAfee is relentlessly committed to tackling the world's toughest security challenges. The company delivers proactive and proven solutions and services that help secure systems and networks around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by an award-winning research team, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. http://www.mcafee.com
McAfee, SiteAdvisor, McAfee Secure and/or other noted McAfee related products contained herein are registered trademarks or trademarks of McAfee, Inc., and/or its affiliates in the US and/or other countries. McAfee Red in connection with security is distinctive of McAfee brand products. Any other non-McAfee related products, registered and/or unregistered trademarks contained herein is only by reference and are the sole property of their respective owners.
PriceGrabber.com, part of Experian InteractiveSM, has established itself as one of the most trusted and effective online comparison shopping services, allowing approximately 26 million consumers each month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber.com provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 25 product channels. The company also powers comparison shopping functionality for a network of leading Internet sites, including MSN Shopping, AOL Shopping, About.com, iVillage, Comcast and CNET. The company offers comparison shopping in English (at http://www.pricegrabber.com), Spanish (at http://www.preciomania.com) and Portuguese (at http://www.precomania.com) as well as international sites in Canada and the United Kingdom.
PriceGrabber.com is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and PriceGrabber.com and BottomLinePriceTM are trademarks of PriceGrabber.com, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Kim Eichorn, 408-346-3606
Gina Weakley, 415-618-8809
Michelle Kane, 323-601-1289