Social media is now an essential business tool that extends across all departments at your company. Marketing uses it to engage directly with global audiences, sales employs it to cultivate new prospects, and human resources relies on it to bring in the best candidates.
But the reach, flexibility, and ease of use of social media platforms can also increase risks, including exposure to malware, data loss, and other high-cost incidents that directly impact your company’s reputation and brand.
The Security Connected framework from McAfee makes it possible to embrace social media activities safely, while mitigating these evolving risks. This solution guide examines the importance of implementing application-aware controls that give you critical granular management over how specific groups and individuals at your company interact with social media applications. It also details the value of comprehensive data protection solutions that monitor how your company information is shared online, detecting and blocking the posting of sensitive data, and explains why it is critical to employ strong, reputation-based antimalware and antivirus protection to help block both known and emerging threats.