Partner Summit Recap

McAfee just wrapped up the third annual Global SecurityAlliance Partner Summit with big news for partners. As always, we are committed to helping our partners invest in, grow, and optimize their relationship with McAfee. If you missed any of the announcements at the October Partner Summit, you can catch up on the latest news and activities here.

Invest in you

ACE (Accredited Channel Engineer) is the highest presales certification an individual can earn from McAfee. ACE takes training best practices for our system engineers and makes them available to you, our partners.

Enhanced Deal Registration allows you to register incremental enterprise and commercial opportunities and gives you 25% on top of your standard channel discount.

McAfee Authorized Support Provider Program strengthens your differentiation and increases your margin potential by enabling you to support mutual customers directly. The partners currently in the pilot have experienced increased bookings, generated better customer satisfaction, and escalated fewer cases, making the program a win for the customer, a win for you, and a win for McAfee.

SaaS Monthly Specialization allows us to identify SaaS-focused partners and will give these partners access to our full portfolio of monthly SaaS offerings. The U.S. pilot will begin with two distributors in the first quarter of 2012. To sell MX Logic-based monthly SaaS services today you can join the McAfee PartnerFocus Program.

McAfee ePO Deep Command and McAfee Deep Defender are the future of security and showcase the combined innovation capabilities of Intel and McAfee. Our go-to-market strategy for McAfee ePO Deep Command, available now, is to sell it openly. As for McAfee Deep Defender, available in the first quarter of 2012, we will employ a more selective go-to-market strategy. We want to make sure we understand the deployment challenges and we will take the lead in working closely with the incumbent partner.

Grow with you

McAfee Service Provider Program allows us, for the first time, to offer a program that addresses the unique needs of our service provider and managed service provider partners.

SMB Security. There is no clear leader in the SMB security market and we want to change that. We launched our SMB Specialization less than six months ago and we already have 1,000 SMB specialized partners.

Security Connected is our solution selling approach, complete with solution guides and technology blueprints, based on more than two decades of proven security practices.

Optimize for you

Continuing Education is our new credits-based approach to partner enablement. This approach goes into effect in the second quarter of 2012 and allows your certified resources to develop a deeper expertise in a specific technology, because they no longer have to focus on baseline training. To ensure a seamless transition, we are allowing all certified individuals to earn credits for approved learning activities in 2012 that can be applied toward their 2013 certification renewal. Look for more details in January 2012.

Engagement Imperatives stresses McAfee’s commitment to the channel by concentrating on early engagement, prioritizing committed partners, and focusing on relationships not transactions.

Partner Communications. We are committed to making our partner communications more consistent and clear. McAfee encourages all partners to check out our McAfee Channel Blog; follow Alex Thurber, McAfee’s senior vice president of worldwide channel operations, on Twitter; and visit our new Flickr page if you are looking for Focus 11 Partner Summit photos.