SANTA CLARA, Calif., Dec. 10 /PRNewswire-FirstCall/ - McAfee, Inc. (NYSE: MFE) today announced a Triple Play promotion that will drive consumer awareness of PC, Web, and mobile security risks. The promotion features entertaining videos, an easy-to-play sweepstakes game, daily instant-win prizes and a grand prize - a new BMW X5 sport utility vehicle. The sweepstakes will run through December 31, 2007.
"The message of security is incredibly important during the holiday season when so many people go online - often for the first time - to shop and donate," said Bari Abdul, vice president of McAfee worldwide consumer marketing. "To bring that message home, we've produced a series of entertaining videos that use the character of a quirky, malicious Santa impersonator to illustrate common holiday security threats like spyware, phishing, and identity theft."
In one short video, for example the fake Santa promises a child, "Sure Santa can get you a pony, little boy. But first, I'm gonna need your mom's credit card." The need for this less traditional messaging was made clear by the results of a recent study by McAfee and the National Cyber Security Alliance. "98% of the people we surveyed said up-to-date security software is important, but 75% of the computers we scanned for the survey were not properly protected," explained Abdul. "Sweepstakes and funny videos become a new, effective way for us to help consumers understand the importance of proper security."
The McAfee® Triple Play Sweepstakes kicked off on Saturday, December 8, and will be promoted through online advertising. The videos will be posted on popular social networking sites that include MySpace, Facebook and YouTube. Additional information on the McAfee Triple Play Sweepstakes is available at http://www.mcafee.com/sweepstakes/. The videos can be seen at http://www.mcafeevideos.com.
Daily prizes support McAfee's Triple Play theme of PC, Web and mobile security. They include $25-$50 gift cards from Amazon.com or CircuitCity.com, Toshiba laptops, and HP iPAQ 510 Voice Messenger Phones. Sweepstakes participants are also entered to win the grand prize, a BMW X5 sport utility vehicle. Non-instant winners will also have a choice of a 60-day free trial of McAfee VirusScan® Plus or a special 50% off offer for the software.
McAfee, Inc., the leading dedicated security technology company, headquartered in Santa Clara, California, delivers proactive and proven solutions and services that secure systems and networks around the world. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security. http://www.mcafee.com.
NO PURCHASE NECESSARY. Sweepstakes open to legal residents of the 50 United States and Washington D.C. who are 18 years or older. Ends: 12/31/07. To play and for Official Rules, including odds and prize descriptions visit http://www.mcafee.com/sweepstakes. Void where prohibited.
McAfee, VirusScan and/or other noted McAfee related products contained herein are registered trademarks or trademarks of McAfee, Inc., and/or its affiliates in the US and/or other countries. McAfee Red in connection with security is distinctive of McAfee brand products. Any other non-McAfee related products, registered and/or unregistered trademarks contained herein is only by reference and are the sole property of their respective owners. © 2007 McAfee, Inc. All rights reserved.
SOURCE McAfee, Inc.