SANTA CLARA, Calif., April 3, 2008 /PRNewswire-FirstCall/ - McAfee, Inc. (NYSE: MFE), today announced the results of "Greening Kickoff," an innovative project to minimize, rigorously measure and offset the environmental impact of a large corporate event in Las Vegas. The project, which focused on McAfee's annual Sales Kickoff meeting as a pilot effort, reduced non-air travel carbon emissions by 16% while offsetting the remaining 1,865 metric tons of carbon emissions through support of reforestation projects.
On behalf of McAfee, ICF International, a global leader on climate change and sustainability, conducted a scientific measurement of the environmental impact and carbon footprint of McAfee's four-day, 1,800-person event held in early 2008 at the MGM Grand in Las Vegas. The project, the first of its kind for McAfee, measured the environmental savings from implementing green meeting strategies as well as the remaining impact of the event. By offsetting the impact, McAfee has made its event carbon neutral.
"Our commitment to sustainability means ensuring that we leave the planet to our children and grandchildren in a healthy and clean state," said Dave DeWalt, McAfee's chief executive officer and president. "To live up to that goal, we're looking throughout our business operations, including corporate events such as this one, for innovative ways to reduce or eliminate our environmental impact. Our employees, customers, partners and others have spoken enthusiastically in support of green commitments, and we are actively working together to make this commitment a reality."
In support of its environmental commitments, McAfee took steps to "green" the event in advance. According to ICF International's measurement, through a series of event planning decisions and participant education efforts, McAfee reduced the event's carbon footprint by 16% of its total non-air travel emissions. Specific CO2 emissions savings included:
"Companies who are committed to sustainability and minimizing their environmental footprint must first understand where their material impact can be made," said Craig Ebert of ICF International. "For companies in the knowledge economy, often that material impact is in their electricity use, business travel and corporate events. We applaud McAfee for its industry leadership in corporate sustainability by conducting this in-depth measurement project, taking steps to reduce and offset the environmental impact and being transparent in sharing the results with others for the common good."
Among the overall findings of the formal measurement project of the remaining environmental impact:
"MGM Grand and the entire MGM MIRAGE family of resorts has a strong commitment to sustainability, especially in the area of meetings and conventions," said Cindy Ortega, senior vice president of Energy and Environmental Services at MGM MIRAGE. "We were eager to work with McAfee staff in their efforts to measure and reduce the impact of their event. Their efforts dovetailed well with our ongoing program of identifying and implementing new sustainable strategies at our facilities."
As a result of the study, McAfee has offset the 1,856 metric tons of CO2 emissions in partnership with Carbonfund.org, a leading carbon reduction and offset organization. McAfee has supported Carbonfund.org's Tensas River Valley Reforestation Project, an 1,100 acre project to sequester carbon dioxide while helping to restore native bottomland hardwood species to Louisiana and protect 400 species of mammals, birds, reptiles and fish.
"McAfee's Greening Kickoff initiative is a great example of our motto at Carbonfund.org. McAfee adopted strategic methods to reduce energy consumption, and then went a step further to take responsibility for its remaining carbon footprint," said Eric Carlson, executive director of Carbonfund.org. "By doing so, McAfee is sending an important message to its employees and customers: future business models should take sustainability into account. At Carbonfund.org, we're proud to help McAfee's green initiatives by making this event carbon neutral."
This project was an initiative of the McAfee Green Program, which incorporates efforts to minimize the environmental impact of the company's most material areas: products and packaging, operations and supply chain. In addition to expanding existing environmental initiatives, McAfee also has created the McAfee Green Team, a cross-function internal team of leaders responsible for creating and implementing McAfee's environmental strategy globally. McAfee's corporate responsibility and sustainability commitments recently were recognized with McAfee's addition to the prestigious FTSE4Good US Index. More information about McAfee's corporate responsibility program can be found online at: http://www.mcafee.com/responsibility
McAfee, Inc., headquartered in Santa Clara, California, is the world's largest dedicated security technology company. It delivers proactive and proven solutions and services that secure systems and networks around the world, allowing users to browse and shop the Web securely. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector and service providers by enabling them to comply with regulations, protect data, prevent disruptions, identify vulnerabilities and continuously monitor and improve their security. http://www.mcafee.com
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