Safe Eyes Mobile App for Safe Web Browsing Receives Mom’s Choice Award

McAfee Solution for iPhone/iPad/iPod Touch Also Recognized by Parents.com

ATLANTA, 30. November 2011 - McAfee announced today that the McAfee® Safe Eyes® Mobile App, a filtered browser that helps parents manage children’s Internet use on the Apple iPhone, iPad and iTouch, has earned top honors in the Mom’s Choice Awards for family-friendly products with a gold award from the prestigious Mom’s Choice panel of judges. The browser was also recently recognized by Parents.com as one of the best apps to prevent cyberbullying.

Also available for desktops and laptops, the Safe Eyes product line has been the recipient of a string of accolades over the last few years. The tributes have included the coveted Good Housekeeping Seal for quality and performance, announced last month, as well as awards from organizations ranging from The National Parenting Center and Parents’ Choice Foundation to the European Commission, PC Magazine and LAPTOP Magazine.

“These new recognitions for the Safe Eyes Mobile browser reflect growing awareness of the need to protect children from exposure to objectionable Internet material on mobile devices, and particularly on kid-friendly products like the iPhone and iPad,” said Shane Kenny, McAfee director of sales and marketing. “It’s important to keep browsing safe for younger users, whether they’re using the desktop computer in the family room, Mom’s new iPad, or the smartphone they got for the holidays.”

In the Mom’s Choice Awards, Safe Eyes Mobile software was honored in the Educational Products, Apps & Software category. This international awards program recognizes authors, inventors, companies, parents and others for their efforts in creating quality family-friendly media, products and services. Products are evaluated by a professional panel of judges using a proprietary methodology involving weighted scores on criteria such as production quality, design, educational value, entertainment value, originality, appeal and cost. Winners carry The Mom’s Choice Awards Honoring Excellence seal of approval to assist in purchase decisions.

In the Parents.com list of best apps and products to prevent cyberbullying, the publication noted that Safe Eyes Mobile product can block undesirable websites, filter YouTube videos and bar access to media players. The ability to thwart cyberbullies stems from the option to block access to social networking sites that are a major source of online harassment.

Safe Eyes software:

  • Enables parents to block objectionable websites on PCs, Macs, iPads, iPhones and iPod Touch in their choice of 35 categories as well as by URL and keyword.

  • Works with multiple Internet browsers including Firefox, Chrome, Safari and Internet Explorer.

  • Can be used on PCs and Macs to limit length and time of Internet use, block or record instant messenger chats, detect inappropriate or personal information posts on social networks, and more.

A $49.95 Safe Eyes software annual subscription covers up to three Mac and/or PC computers with the ability to customize settings for each child and enforce them on any machine. Safe Eyes Mobile software for iPad, iPhone and iPod Touch is available separately at the Apple iTunes store.

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com

NOTE: McAfee and Safe Eyes are registered trademarks or trademarks of McAfee, Inc. or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others. The product plans, specifications, and descriptions herein are provided for information only and are subject to change without notice, and are provided without warranty of any kind, expressed or implied.

McAfee, Inc.
Kim Eichorn, (408) 346-3606
kim_eichorn@mcafee.com
or
SS│PR
Molly Antos, (847) 415-9327
mantos@sspr.com