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Everloop.com and McAfee Join Forces to Train Children in Digital Safety and Security

DANVILLE, Calif. – October 2, 2012 – Everloop.com, the leading safe social media site for kids 13 and under, announced today a partnership with McAfee, the world’s largest dedicated security technology company. The two premiere Web safety trailblazers share a common goal – keeping kids safe online – and are working together to teach children the importance of using the Internet responsibly.

“Just as we learned to look both ways before crossing the street, we want children to learn to make smart choices when using the Internet,” says McAfee Senior Vice President of Global External Affairs, Michael Busselen. “Through McAfee Cares – Online Safety for Kids, we mobilize our employees to go into classrooms to teach kids about the positive steps they can take to use their digital devices safely.”

The partnership leverages what McAfee volunteers are doing in the classrooms with Everloop’s kid-friendly online social network to help reinforce and broadcast the online safety messages to more than 50,000 school children by 2013.

“We are dedicated to children’s safety and recognize the need for free and readily-available online safety education not only for concerned parents, but also in response to what kids today are voicing as their own concerns,” says Hilary DeCesare, CEO of Everloop. “On Everloop, children share their many thoughts including their online fears. A recent Everloop poll showed kids top online fears include stranger danger (22%), privacy protection (20%), and cyber bullying (13%). We are proud to partner with McAfee, the top name in technology security, to bring timely solutions and important news to a generation that both needs and wants it.”

The McAfee Cares – Online Safety for Kids school initiative employs volunteers to help train school-age children on ways to stay safe and secure, as well as maintain good ethics in their online behavior. Each session provides students with content and materials based on the STOP.THINK.CONNECT™ national cybersecurity awareness campaign. This campaign was developed by the STOP. THINK. CONNECT. Messaging Convention, a public-private partnership established and led by The Anti-Phishing Working Group (APWG) and National Cyber Security Alliance (NCSA), of which McAfee is a founding member.

Kids can continue to engage with the topic after the assemblies on Everloop.com, while also accessing the content and resources that they’ve learned about. This unique internet component ensures kids can revisit and utilize the tools that have been created specifically for them to stay safe and protected.

The McAfee Cares – Online Safety for Kids program is currently scheduling school seminar visits through 2012. To learn more about McAfee or to inquire about setting up a seminar in your community, please visit www.mcafee.com/onlinesafety. To access additional safe internet resources and to find information from this program online, please visit www.everloop.com.

About Everloop:
Everloop’s mission is to give kids under 13 a protected space where they can connect with friends, send messages, play games, and learn. Everloop introduces state-of-the-art privacy protection and monitoring to guard young users against bullying, bad language and sharing private information. Patent-pending technology lets kids communicate and collaborate in closed “social loops” of their friends and others who share their interests. Kids get to be in the loop and parents get peace of mind. Everloop partners with leading innovators and brands to provide both entertainment and educational activities designed for kids and tweens. For more information, visit www.everloop.com.

About McAfee:
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com

NOTE: McAfee is a registered trademark or trademark of McAfee or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.

©STOP. THINK. CONNECT.™ is a trademark of the STOP. THINK. CONNECT. Messaging Convention, Inc. The logos and artwork connected with the STOP. THINK CONNECT. trademark are copyrighted, 2010-2011. All Rights Reserved. The trademark and logo may only be used in accordance with the license provided at www.stopthinkconnect.org/license

R. Couri Hay Creative Public Relations
Malisa Meresman, 212-580-0835
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Monica Walsh, 650-801-7953
Monica.Walsh@Zenogroup.com