McAfee Partners with the AmberWatch Foundation to Produce Parental Control Software and Interactive TV Channel to Help Safeguard Kids Online
Santa Clara, Calif. — November 15, 2011 — At an event launching AmberWatch TV, on Cablevision System Corp.’s iO TV® Channel 625, McAfee announced that it will donate $1 million dollars worth of AmberWatch Family Protection Software to the New York Tri-State Area schools for distribution to students and their families. AmberWatch Family Protection software (msrp $49.95) gives parents the ability to block online content unsuitable for younger users, as well as monitor online interactions and receive reports, so that parents know what their kids are doing online.
AmberWatch Family Protection (http://www.amberwatchfamilyprotection.com) software was produced as part of a joint effort between McAfee, the world's largest dedicated security technology company, and the AmberWatch Foundation, a not-for-profit organization dedicated to helping parents protect their children from abduction, abuse, and the dangers of the digital world. Elementary and middle schools in the New York Tri-State area (New York, New Jersey, and Connecticut) will receive software licenses that they will be able to distribute to parents, encouraging safe online habits among students and giving parents the ability to monitor kids’ and teens’ online activities. Each school will be free to determine how to best distribute the software to families in their districts.
The launch of AmberWatch Family Protection and the donation announcement were timed with the launch of AmberWatch TV on Cablevision’s iO TV® (Channel 625), which will provide valuable online safety strategies and solutions to parents and other concerned consumers. The interactive channel is the AmberWatch Foundation’s newest endeavor and made possible by McAfee through its major sponsorship role.
"We are pleased to support a foundation that shares our goal of protecting children and families,” says Todd Gebhart, co-president of McAfee. “With a common mission to help keep kids and families safe, it was natural for McAfee to partner with the AmberWatch Foundation to bring AmberWatch Family Protection to market, as well as to contribute to the creation and launch of AmberWatch TV. The AmberWatch TV channel and the AmberWatch Family Protection software, powered by McAfee, are part of McAfee's mission of providing both education and tools to parents as part of our relentless search for safety for children online.”
AmberWatch TV is the first interactive channel devoted entirely to child safety, and is the shared vision of AmberWatch founder and CEO Keith Jarrett, Foundation partners and champions, law enforcement experts, and supportive parents nationwide. The AmberWatch Foundation believes the partnership and the support of the cause shows that the time has come to make online child safety a national priority.
"Through their sponsorship of this important new television channel and our collaborative software partnership, McAfee has truly demonstrated its commitment to child and family safety,” says Jarrett. “We are thrilled and very grateful for their strong support.”
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com
About AmberWatch Foundation
Headquartered in Seal Beach, California, the AmberWatch Foundation is a national not-for-profit organization dedicated to keeping kids safe. The AmberWatch Foundation has made impressive strides educating both parents and children about child abduction, abuse, and the dangers of the digital world, a campaign which serves as the core spirit of these new endeavors with AmberWatch TV and McAfee. More information can be found at: www.amberwatchfoundation.org.
About AmberWatch TV
AmberWatch TV is the first interactive cable channel dedicated entirely to the preemptive protection of children. Delivered in partnership with global partners including McAfee and MetLife, AmberWatch presents a series of engaging and updated original content designed to educate kids, educate parents, and proactively inoculate both against the dangers of the modern world. Issues covered include cyberbullying, sex predator protection, online protection, safe texting, [and more]. More information can be found at: www.amberwatch.com.