McAfee Announces Worldwide Availability of McAfee LiveSafe

Featuring a Biometrics Enabled ‘Personal Locker,’ McAfee LiveSafe Service is the First of its Kind Unlimited Cross-Device Solution to Safeguard Consumers’ Digital Lives

SANTA CLARA, Calif., 23 luglio 2013 - McAfee today announced that the McAfee LiveSafeTM service is now available for purchase via select retailers, as well as a preinstall on Ultrabooks and PCs from leading hardware manufacturers. Introduced in May, McAfee LiveSafe delivers on the joint vision with Intel to redefine consumer security by using cutting-edge technology to comprehensively protect consumers’ data, identity and all the PCs, Macs, smartphones and tablets a user owns at a low price.

McAfee LiveSafe is the first-to-market cross-device security service. It includes the Personal Locker feature that uses face and voice authentication technology to retrieve a user’s most sensitive personal information and sensitive documents, such as copies of passports and IDs, from a secure online location. In addition to protecting consumers from the latest online viruses and threats for each device a user owns, the McAfee LiveSafe service also offers simplified and automated management of usernames and passwords; hardware-enabled anti-theft capabilities for Ultrabooks; privacy protection for smartphone and tablets; and several additional security capabilities.

“With the current state and pace that consumers are interacting online they need a convenient and easy-to-use security product to help them effortlessly protect their entire digital life,” said Gary Davis, vice president of global consumer marketing at McAfee. “With the McAfee LiveSafe service, we are leading the way to deliver the most complete and deepest protection available with innovative features to protect all devices, identity and personal data of our customers so they can connect with confidence.”

Pricing & Availability
McAfee LiveSafe service is available through select retailers for $19.99 US for a 12-month subscription when purchased with a new PC or tablet, and $79.99 US for a 12-month subscription for consumers with existing PCs and tablets. McAfee LiveSafe software also comes pre-installed on Ultrabook™ devices and PCs from leading hardware manufacturers. For more information on McAfee LiveSafe service, please visit www.mcafee.com/livesafe.

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. The company delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe. http://www.mcafee.com

Note: McAfee and McAfee LiveSafe are trademarks or registered trademarks of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.


McAfee
Heather Haas, 408-346-5735
Heather_Haas@mcafee.com
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Zeno Group
Melinda Jenkins, 650-801-7957
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