SANTA CLARA, Calif., March 17 /PRNewswire-FirstCall/ - McAfee, Inc. (NYSE: MFE) today announced that a new, 10-step Internet Safety Plan eBook is available online through the McAfee Advice Center (http://www.mcafee.com/advice). The downloadable plan includes age-appropriate, easy-to-understand Internet safety guidelines for kids, tweens, teens, and "newbies," providing tips for parents, educators, community groups, and other influencers who want to educate consumers about Internet safety. McAfee is also making executives available for media interviews to share insights on how security experts help keep their own families and friends safe online.
In conjunction with the eBook, McAfee also introduced a complementary quiz that challenges teens' knowledge of the rules of the digital road, and their ability to stay safe from spyware, spam, scams and identity theft. The 10-question quiz, which can also be found at the Advice Center, offers grades ranging from "Risky Rebel" (for tweens and teens who score 6 or less) to "Digital Expert" (for answering 9 or 10 correctly).
"The days when people went online only to gather information and send email have changed -- the Internet is now an indispensable part of our daily lives," said Todd Gebhart, senior vice president and general manager, McAfee Consumer, Mobile and Small Business. "Cyberspace is an exciting environment full of opportunity, but it is also increasingly risky, with numerous threats emerging daily. Parents need to be on guard whenever their children venture online, so we've developed some simple steps to help ensure that young people's online experiences are safe and pleasant. We've also designed a quiz that parents can encourage tweens and teens to take so they can better understand what online behavior is safe and what is risky."
Teens and kids are known to engage in "risky" online behavior. For example, more than 80 percent of young people currently participate in online games(1), and savvy malware authors have taken notice, creating password-stealing Trojans designed to steal their identities. While 51 percent of teens have downloaded music(2), the search term "digital music" often leads to sites that can populate a computer with spyware, viruses and exploits without users' knowledge. In addition, 45 percent of young people said someone they've never met has asked them for personal information online(3).
The McAfee eBook explains how families can work together as a team to set boundaries and create a list of rules to follow. The guidelines also include a section on how to save chat session logs, block users and report intruders, and it provides recommendations for age-appropriate browsers and search engines, among other tips. Finally, an online pledge certificate is available for download to allow families to print, sign and display near the computer to reinforce the mutual obligations necessary for computer safety.
McAfee's Internet Safety Plan for the whole family eBook and the teen safety quiz are available free of charge by visiting http://www.mcafee.com/advice.
McAfee, Inc., headquartered in Santa Clara, California, is the world's largest dedicated security technology company. It delivers proactive and proven solutions and services that secure systems and networks around the world, allowing users to browse and shop the Web securely. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector and service providers by enabling them to comply with regulations, protect data, prevent disruptions, identify vulnerabilities and continuously monitor and improve their security. http://www.mcafee.com.
(1) Pew Internet Project, March 2006
(2) Pew Internet Project, March 2006
(3) Cox Communications and Teen Research Unlimited, March 2006
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