McAfee Trademarks and Approved Nouns

To assist you in proper use of the trademarks, we have included a list of appropriate nouns to be used in conjunction with the trademarks. All such nouns should be in lower case except where accepted capitalization rules dictate otherwise (i.e., document titles).

Trademarks and name extensions: Certain product names have extensions associated with the trademark for that product. These extensions should appear after the trademark and before the appropriate noun (e.g,. VirusScan® Enterprise software, SiteAdvisor® Live software).

McAfee Active Protection™ McAfee® QuickClean™ TrustedSource™
McAfee DeepSAFE™ Safe Eyes® VirusScan®
ePolicy Orchestrator® (and McAfee ePO™) McAfee SECURE™ WaveSecure™
McAfee® EMM™ SecureOS®
Foundscore® McAfee® Shredder™  
Foundstone® SiteAdvisor®  
McAfee LiveSafe™ McAfee® Stinger™  
Policy Lab® McAfee Total Protection™  


McAfee Active Protection™
  • technology
McAfee DeepSAFE™
  • technology
ePolicy Orchestrator® (and its approved abbreviation:  McAfee ePO™)
  • platform
  • server
  • security management console
  • database
  • software
  • console
McAfee® EMM™ (Note: Define at first instance as abbreviation for "McAfee® Enterprise Mobility Management")
  • platform
  • console
  • proxy
  • solution
  • software
Foundscore®
  • risk assessment
  • value
Foundstone®
  • professional services
  • consulting services
  • security assessment
  • vulnerability assessment
  • score
McAfee LiveSafe™
  • service
  • software
  • subscription
  • product
Policy Lab®
  • tool
  • software
McAfee® QuickClean™
  • tool
  • software
  • program
Safe Eyes®
  • internet filter
  • filter
  • software
McAfee SECURE™
  • trustmark
  • service
  • certification
SecureOS®
  • operating system
  • platform
McAfee® Shredder™
  • tool
  • software
  • program
SiteAdvisor®
  • site rating
  • application or app
  • technology
  • software
McAfee® Stinger™
  • tool
  • utility
  • program
McAfee Total Protection™
  • software
  • service
  • suite
TrustedSource™
  • technology
  • database
  • web reputation
  • service
VirusScan®
  • software
WaveSecure™
  • application or app
  • service
  • software
  • technology
  • web portal