This software is not a virus or a Trojan. It is detected as a "potentially unwanted program" (PUP). PUPs are any piece of software that a reasonably security- or privacy-minded computer user may want to be informed of and, in some cases, remove. PUPs are often made by a legitimate corporate entity for some beneficial purpose, but they alter the security state of the computer on which they are installed, or the privacy posture of the user of the system, such that most users will want to be aware of them.
Fortinet - Adware/Bprotect
Symantec - Adware.GoonSquad
7088 (2013-05-27)Updated DAT
This is not a virus or Trojan. PUPs do not "infect" systems. They may be installed by a user individually or possibly as a part of a software package (in a bundle, for example).
Use current engine and DAT files for detection and removal.
Modifications made to the system Registry and/or INI files for the purposes of hooking system startup, will be successfully removed if cleaning with the recommended engine and DAT combination (or higher).