Penny Baldwin is executive vice president and chief marketing officer (CMO) at McAfee, part of Intel Security, and vice president, brand and reputation marketing at Intel. In her dual role, Baldwin is responsible for leading McAfee’s global marketing efforts, as well as managing Intel’s brand and reputation worldwide.
Prior to McAfee, Baldwin was acting CMO and senior vice president, global brand strategy and marketing at Yahoo. She held responsibility for global consumer marketing strategies, programs, budgets, and results, spanning all channels and disciplines. She previously served as president and chief executive officer of Young & Rubicam Advertising and Wunderman Direct Marketing.
Baldwin has had success in branding and marketing a wide range of global companies, including NetApp, Hitachi Data Systems, Citrix, Chevron, AT&T, and Cadbury Schweppes. Her background includes developing capabilities and leading global efforts in brand strategy, advertising, digital communications, direct marketing, event marketing, corporate identity systems, portfolio strategy, market research, corporate social responsibility, website design, database marketing, social media and communications planning, measurement, and analytics.
Baldwin is based in Santa Clara, California.