McAfee SECURE Case Studies

Not all vulnerability scanners or trust seals are equal. Learn why these companies use McAfee to help build trust and promote secure shopping while receiving comprehensive website protection.

Automotive
Entertainment/Media
Financial Services
High Technology
Manufacturing
Retail



Automotive


BilletAnything
BilletAnything Shifts to High Gear with McAfee SECURE Service

"It's a cheap investment for a good return. You can't argue with a 16% increase. Even at half of that, it would still be a good investment."
— Alan Faygenblat, Owner, BilletAnything

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Cars.com
Cars.com Builds Trust and Boosts Online Conversions with McAfee SECURE Service

"After the test started, I watched the results and I quickly became a believer. The McAfee SECURE service increased my online conversions by over 2% and delivers a great value that more than paid for itself within six months."
— Vince King, Director of Web Production, Cars.com

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PPL Motor
PPL Motor

"After 68 days and 7,000 orders, the McAfee logo increased the number of orders by 2.7% and revenues by 6.8%. I am happy to say that the logo has more than paid for itself already."
— Homes Erol Karazincir

Roush Performance Products

ROUSH Supercharges Online Sales with McAfee SECURE Service

"The test result was better than I expected and definitely proved that we should be using McAfee SECURE service."
— Jack Roush Jr., Dealer and Consumer Marketing, Roush Performance Products


Entertainment/Media


VideoBlocks.com

McAfee SECURE Service Converts Highly Skeptical E-Commerce CEO

"I am without a doubt one of the most skeptical Internet marketers around. I don't believe marketing claims until I personally have the data to prove them. Based on my own rigorous testing and ongoing use of the McAfee SECURE service, I can wholeheartedly recommend it for increasing sales conversions and securing websites."
— Joel Holland, Chief Executive Officer, VideoBlocks.com

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Financial Services


Foreclosures.com
Foreclosures.com Locks in Higher Sales with McAfee SECURE Service

"The McAfee SECURE service helps our customers understand that this is a safe place to do business."
— Dave Nespole, CTO, Foreclosures.com

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High Technology


Fortune3, Inc.
Fortune3, Inc.

"We have used over 10 different scanning vendors for PCI compliance, all major players. Without a doubt, McAfee SECURE's scanning system is far superior to any others. The McAfee website scanner is quick, effective, accurate, and the interface is highly flexible and easy to use. In addition, our conversion rate has increased by 9% since we added the McAfee Secure seal to our website."
— David Farache, Vice President

ID Card Group
B2B Retailer ID’s McAfee SECURE Service as Path to Higher Sales

"McAfee SECURE service delivers a strong ROI; I just wish that we had done this earlier."
— Mark Soeth, President, ID Card Group

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Scendix Software
Pamela for Skype and PamFax use McAfee SECURE trustmark to message security

"We get good value for the money we spend. The McAfee SECURE trustmark makes security visible to our customers."
— Dick Schiferli, Co-Founder and CEO, Scendix Software

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Manufacturing


Container & Packaging Supply,Inc.
Container & Packaging Supply Wraps Up Higher Sales with McAfee SECURE Service

"When it comes to our marketing budget, McAfee SECURE Service is a no-brainer. It is money well spent."
— Keith McCauley, Director of Marketing, Container & Packaging Supply,Inc.

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Retail


batteries4less.com
McAfee SECURE Service Powers 18 Percent Lift in New Traffic Sales Conversions at batteries4less.com

"…the McAfee SECURE trustmark is giving us an almost 18 percent lift in sales conversions for 80 percent of the site’s traffic. I can’t think of anything else we’ve done that has had even close to that much impact."
— Tony Yorba, President and General Manager, batteries4less.com

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Annas-Linens.com
McAfee SECURE Service Dramatically Boosts Sales Conversions of PC and Tablet Shoppers at National Home Goods Website

"Our testing showed an increase in sales conversions near 20 percent—and over 30 percent for tablet users—thanks to the McAfee SECURE service. If displaying the McAfee symbol is increasing sales by even half those figures, the impact on revenue is huge."
— Lance Stern, Director of e-Commerce, Anna's Linens

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RuralKing.com
McAfee SECURE Service Helps Expand RuralKing’s Revenue and Customer Base

"The McAfee SECURE service is a critical item in our tool bag. It’s the way we convey to customers that they are safe with us. When they see the McAfee trustmark, they get that message."
— Jeremy Miller, Vice President of e-Commerce, RuralKing

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AvidMax Outfitters
AvidMax Builds Consumer Trust with McAfee SECURE Service

"McAfee SECURE service adds credibility to your business and makes your website look like you're serious. McAfee SECURE trustmark really works and helped to increase my online sales conversions."
— Neal Davidson, Owner, AvidMax Outfitters

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Candy.com
Trustmark Placement Matters

"The McAfee SECURE trustmark increases the level of confidence our customers have that their transactions will be safe and generate positive sales results. And when we put the trustmark in a more visible place, our conversions increased that much more."
— Greg Balestrieri, Founder and CEO, Candy.com

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CandyFavorites.com
CandyFavorites.com Delivers Sweet Customer Service Thanks to McAfee SECURE Service

"A 7.5% additional sales conversion rate is impressive. Our site averages 150 to 200 sales per day. Over time, an extra 7.5% in orders adds up to a lot of revenue. It also means that 7.5% more of our site visitors experienced the feeling of exemplary customer service, which, for our company, is how we measure success."
— Jon H. Prince, President, CandyFavorites.com

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Cold Steel
Cold Steel Accelerates Online Sales Conversions with McAfee SECURE Service

"The McAfee SECURE service is a highly effective trustmark solution that delivers a superior value. It helped to increase my online sales conversions by over 14.5%, and based on my calculations, it will deliver a return on investment (ROI) of 8,000-9,000% after three years."
— Tyler Bullis, Webmaster, Cold Steel

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Incase
Incase Increases Online Sales with McAfee SECURE Service

"After testing the McAfee SECURE trustmark, I was convinced that it worked and helped to increase my online sales conversions by over 3%. Even if the trustmark resulted in a 1% sales lift, the McAfee SECURE service would more than pay for itself."
— Frank Balle, Director of Consumer Sales & Support, Incase

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Jelly Belly
Jelly Belly Sweetens Top Line Revenue with McAfee SECURE Service

"The sales increase attributed to showing the certification mark was 6.42%. We project an annual ROI of just shy of 2,400%."
— Jason Marrone, E-Commerce Marketing Manager, Jelly Belly

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Littman Brothers Lighting
McAfee SECURE Service Brightens Online Conversions for Littman Brothers

"McAfee SECURE service is one of the fundamental things you have to do to be successful online."
— Jeff Bengtson, Internet Sales Manager, Littman Brothers Lighting

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moderncoinmart.com
ModernCoinMart Accelerates Buy and Sell Transactions and Improves Protection with McAfee SECURE Service

"The A/B testing showed that the McAfee SECURE trustmark was beneficial. People know and trust the McAfee name."
— Wayne Leiser, CTO, moderncoinmart.com

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Spencer Gifts
Spencer Gifts

"McAfee's certification on our site increases our sales."
— Jay Greenberg, Director

Stacks and Stacks
Stacks and Stacks

"Website security certification from McAfee — a trusted name in security — is something our customers respond positively to."
— Cathy McManus, Ecommerce Manager

TackleDirect
TackleDirect

"McAfee SECURE helps Yahoo! Stores stand out to consumers."
— Patrick Gill, President and CEO

TheShoeMart
TheShoeMart

"The McAfee SECURE trustmark is a great value that is highly effective at building consumer trust and increasing the number of online sales conversions on the site."
— Dan Zapatka, Internet Operations Manager

Vermont Teddy Bear
Vermont Teddy Bear

"McAfee SECURE helps build online trust with both prospects and repeat customers."
— Bill Cronin, Ecommerce Manager

Z Gallerie
Z Gallerie Furnishes Security with McAfee SECURE Service

"McAfee SECURE service is worth the money from a security standpoint, to say nothing of the sales improvement."
— Steven Kartstein, Internet Operations Manager, Z Gallerie

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