FAQs

Q: What is the Power of M?
A: The Power of M is proven security that is exponentially better. It is a communications platform that delivers McAfee’s message to all of our constituencies. It is designed to shape market perception – particularly around security risk management. The campaign will extend to all stakeholders of the company’s business – enterprise, SMB, consumers, and channel partners.

Q: Is the Power of M just a new advertising campaign?
A. No. While the Power of M was born in response to the question, “How should the paradox ad campaign evolve?” this campaign is a unifying marketing platform that is highly extendible to other marketing communications programs.

Q: How long will the Power of M last?
A. As long as the Power of M is relevant to those who matter. Hopefully, a long time.

Q: Is the Power of M extendible to other mediums and geographies?
A. Yes.

Q: I'd like to order some Power of M merchandise. Where can I do this?
A. You can order Power of M promotional items at our company eStore.

Q: How does security risk management tie into the Power of M?
A. While the Power of M is a communications platform, security risk management (SRM) is the umbrella message that McAfee is focused on.

Q: How will the Power of M extend to our McAfee partners?
A: Working together, McAfee and our partners are the power in the Power of M. Channel partners will receive Power of M promotional goods and banners for their sales offices. We will conduct trainings and lunch and learns to communicate the Power of M campaign and our security risk management story. The campaign will extend to our partners through McAfee SecurityAlliance and through our partners as we incorporate Power of M into our co-marketing plans.

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