05 July 2011 14:00:39
If the internet is to become the booming marketplace it has the potential to be, businesses will need to do more to ensure consumers their private information is safe online, the Federal Trade Commission recently told a Senate committee.
In testimony before the Committee on Commerce, Science and Transportation, FTC commissioner Julie Brill noted that online privacy issues are rampant, with the agency addressing more than 300 privacy-related actions in the last 15 years.
According to Brill, these issues can best be solved by implementing action that involves law enforcement and education and policy initiatives for both consumers and businesses.
"Staff recommended that companies should adopt a ‘privacy by design’ approach by building privacy protections into their everyday business practices, such as collecting or retaining only the data they need to provide a requested service or transaction, and implementing reasonable security for such data," the FTC stated in a report.
Highlighting the importance of data security and privacy, the Obama administration has been supportive of a new bill that would tighten the reigns on companies that suffer data breaches. Under the proposed legislation, the 47 data breach laws currently used throughout the country would be consolidate under one national standard.
-McAfee Cloud Security