21 September 2011 17:15:43
The extreme success of the online marketplace has led many merchants and retailers to consider new technology to capitalize on the ever-growing pool of potential web-based consumers. Financial Express recently published an article explaining how cloud computing has given many smaller merchants an excellent opportunity to establish web-based services for customers, while keeping expenditure down.
Among new technologies, the cloud often stands alone with respect to return on investment, as many of the individual cloud products, such as Infrastructure-as-a-Service and Platform-as-a-Service, cost companies much less than the price of purchasing and maintaining systems.
According to the source, the cloud allows merchants the ability to create online and mobile store sites with better scalability, rapid implementation and improved communications between internal IT departments and the business as a whole.
The pay-as-you-go model characteristic of cloud computing, the website asserts, is one of the biggest perks for start-up companies, as well as established vendors looking to offer their products and services via the internet.
According to TechCrunch, comScore reported that online retail spending hit a record high of $43.4 billion in the final quarter of fiscal year 2010, representing an 11 percent year-over-year increase.
-McAfee Cloud Security