{"id":210592,"date":"2025-03-12T07:36:26","date_gmt":"2025-03-12T14:36:26","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=210592"},"modified":"2025-03-12T07:36:26","modified_gmt":"2025-03-12T14:36:26","slug":"los-datos-indican-que-hoy-te-toparas-con-un-deepfake-aprende-a-reconocerlo","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/es-es\/internet-security\/los-datos-indican-que-hoy-te-toparas-con-un-deepfake-aprende-a-reconocerlo\/","title":{"rendered":"Los datos indican que hoy te topar\u00e1s con un deepfake: aprende a reconocerlo"},"content":{"rendered":"<p><span data-contrast=\"auto\">Internet est\u00e1 repleto de contenidos dise\u00f1ados para entretener, informar y, a veces, tambi\u00e9n enga\u00f1ar. \u00bfY cu\u00e1l es la \u00faltima herramienta del arsenal de los ciberdelincuentes? Los deepfakes. Desde publicidad falsa aparentemente refrendada por famosos hasta entrevistas de trabajo fraudulentas, las estafas mediante deepfakes generados con IA crecen a un ritmo alarmante. Y a medida que avanza esta tecnolog\u00eda, resulta m\u00e1s dif\u00edcil que nunca distinguir lo real de lo falso&#8230; hasta que es demasiado tarde.<\/span><\/p>\n<p>Seg\u00fan <a href=\"https:\/\/www.scribd.com\/document\/819363138\/McAfee-Scamiverse2025\">el \u00faltimo informe de McAfee &#8220;State of the Scamiverse&#8221;, <\/a>los fraudes mediante deepfakes son ya una realidad diaria. El estadounidense medio ve ahora 2,6 deepfakes de v\u00eddeo al d\u00eda, y los j\u00f3venes (18-24 a\u00f1os) incluso m\u00e1s: unos 3,5 al d\u00eda. Y por menos de lo que cuesta un caf\u00e9 y en menos de 10 minutos, hoy d\u00eda los estafadores pueden crear deepfakes de v\u00eddeo incre\u00edblemente convincentes de cualquiera: tu madre, tu jefe o incluso tu hijo.<\/p>\n<p><span data-contrast=\"auto\">En <a href=\"https:\/\/www.mcafee.com\/es-es\/identity-theft\/protection.html?path=blogs\">McAfee<\/a>, nos hemos comprometido a ayudar a los usuarios a afrontar este panorama de amenazas en evoluci\u00f3n con herramientas de protecci\u00f3n de \u00faltima generaci\u00f3n. Para ir por delante de los ciberdelincuentes, el primer paso es entender c\u00f3mo funcionan los deepfakes y c\u00f3mo protegerte de ellos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">La creciente amenaza de los deepfakes<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Los deepfakes utilizan IA para crear audio, v\u00eddeo e im\u00e1genes hiperrealistas que permiten suplantar la identidad de cualquiera, desde pol\u00edticos hasta el CEO de una empresa, los miembros de tu familia o estrellas de Hollywood. Los ciberdelincuentes usan estos v\u00eddeos y voces falsos para:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Hacerse pasar por directivos<\/span><\/b><span data-contrast=\"auto\"> para autorizar transacciones fraudulentas que han costado millones a las empresas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Falsificar el respaldo de famosos<\/span><\/b><span data-contrast=\"auto\"> a inversiones fraudulentas para enga\u00f1ar a consumidores desprevenidos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Imitar a seres queridos<\/span><\/b><span data-contrast=\"auto\"> en apuros para manipular a la v\u00edctima y conseguir que env\u00ede dinero.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Enga\u00f1ar a los solicitantes de empleo<\/span><\/b><span data-contrast=\"auto\"> con entrevistas falsas que conducen al robo de identidad.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Nuestra investigaci\u00f3n demuestra que las personas se topan con casi tres deepfakes al d\u00eda en Internet y que su n\u00famero va en aumento, por lo que la urgencia de combatir estas estafas es mayor que nunca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-207826\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge.webp\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge.webp 600w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge-240x300.webp 240w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge-103x129.webp 103w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Figura 1: Una imagen del Papa generada con IA se hizo viral en Internet. <\/em><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">C\u00f3mo funcionan los deepfakes<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Los deepfakes suelen seguir un patr\u00f3n predecible:<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Recopilaci\u00f3n de datos:<\/span><\/b><span data-contrast=\"auto\"> los ciberdelincuentes peinan las redes sociales, las entrevistas y las grabaciones disponibles p\u00fablicamente para recopilar im\u00e1genes y muestras de voz de su objetivo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Manipulaci\u00f3n con IA:<\/span><\/b><span data-contrast=\"auto\"> utilizando algoritmos de aprendizaje profundo, los estafadores crean v\u00eddeos sint\u00e9ticos o grabaciones de voz muy convincentes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Selecci\u00f3n de las v\u00edctimas:<\/span><\/b><span data-contrast=\"auto\"> el contenido falsificado se distribuye a trav\u00e9s de emails de phishing, redes sociales o mensajes directos con el objetivo de que pique alg\u00fan usuario desprevenido.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Ejecuci\u00f3n del fraude:<\/span><\/b><span data-contrast=\"auto\"> una vez que se gana la confianza de la v\u00edctima, el estafador la manipula para conseguir que realice transacciones financieras, comparta datos confidenciales o haga clic en enlaces maliciosos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">C\u00f3mo detectar un deepfake antes de que sea demasiado tarde<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Aunque la tecnolog\u00eda deepfake es cada vez m\u00e1s sofisticada, todav\u00eda hay formas de identificar los fraudes generados con IA:<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Movimientos faciales poco naturales:<\/span><\/b><span data-contrast=\"auto\"> busca patrones de parpadeo an\u00f3malos o expresiones faciales r\u00edgidas y observa si los labios no est\u00e1n sincronizados con el discurso.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Incoherencias de audio extra\u00f1as:<\/span><\/b><span data-contrast=\"auto\"> descubre si hay voces que suenen rob\u00f3ticas o pausas poco naturales, o si no hay sonidos de respiraci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Luces y sombras incongruentes:<\/span><\/b><span data-contrast=\"auto\"> los deepfakes de v\u00eddeo no suelen conseguir una iluminaci\u00f3n realista, lo que provoca sombras poco naturales o mal alineadas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Peticiones inusuales:<\/span><\/b><span data-contrast=\"auto\"> si alguien que dice ser un amigo o un directivo te pide dinero o datos confidenciales, antes de actuar verifica su identidad a trav\u00e9s de otro canal de comunicaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">C\u00f3mo protegerse de los deepfakes<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Para ir un paso por delante de los ciberdelincuentes, aplica estas medidas de seguridad:<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Verifica la informaci\u00f3n con varias fuentes:<\/span><\/b><span data-contrast=\"auto\"> antes de creer en un v\u00eddeo o un mensaje impactante, consulta medios de comunicaci\u00f3n acreditados o sitios de comprobaci\u00f3n de hechos, como Snopes y PolitiFact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">S\u00e9 esc\u00e9ptico ante las peticiones no solicitadas:<\/span><\/b><span data-contrast=\"auto\"> si alguien que dice ser un familiar o un directivo te pide que act\u00faes con urgencia, antes de acceder confirma su identidad con un m\u00e9todo de confianza.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Protege tu presencia en Internet:<\/span><\/b><span data-contrast=\"auto\"> limita los datos personales que compartes p\u00fablicamente para reducir el riesgo de que los estafadores utilicen tu voz o tu imagen en deepfakes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Utiliza herramientas de ciberseguridad eficaces:<\/span><\/b><span data-contrast=\"auto\"> instala <\/span><a href=\"https:\/\/www.mcafee.com\/es-es\/identity-theft\/protection.html?path=blogs\"><b><span data-contrast=\"auto\">McAfee+<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0para proteger tus dispositivos, tu identidad y tu privacidad frente a las amenazas emergentes impulsadas por la IA.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Los fraudes mediante deepfakes no son solo una preocupaci\u00f3n del futuro: son un peligro actual real. Los ciberdelincuentes seguir\u00e1n perfeccionando sus t\u00e1cticas, pero con los conocimientos y las herramientas de seguridad adecuadas, puedes ser m\u00e1s astuto que ellos.<\/span><\/p>\n<p><span data-contrast=\"auto\">McAfee sigue a la vanguardia de las soluciones de seguridad impulsadas por IA para garantizarte la protecci\u00f3n que necesitas en un mundo digital donde cada vez hay m\u00e1s riesgo de ser v\u00edctima de un fraude.<\/span><\/p>\n<p><span data-contrast=\"auto\">Adel\u00e1ntate a la amenaza de los deepfakes. <\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/es-es\/identity-theft\/protection.html?path=blogs\">Descarga McAfee+ hoy mismo<\/a> y toma el control de tu seguridad online.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet est\u00e1 repleto de contenidos dise\u00f1ados para entretener, informar y, a veces, tambi\u00e9n enga\u00f1ar. \u00bfY cu\u00e1l es la \u00faltima herramienta&#8230;<\/p>\n","protected":false},"author":1440,"featured_media":209695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11851],"tags":[],"coauthors":[15735],"class_list":["post-210592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los datos indican que hoy te topar\u00e1s con un deepfake: aprende a reconocerlo | Blog de McAfee<\/title>\n<meta name=\"description\" content=\"Internet est\u00e1 repleto de contenidos para entretener, informar, y tambi\u00e9n enga\u00f1ar. \u00bfCu\u00e1l es la \u00faltima herramienta de los ciberdelincuentes? Los deepfakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los datos indican que hoy te topar\u00e1s con un deepfake: aprende a reconocerlo | Blog de McAfee\" \/>\n<meta property=\"og:description\" content=\"Internet est\u00e1 repleto de contenidos para entretener, informar, y tambi\u00e9n enga\u00f1ar. \u00bfCu\u00e1l es la \u00faltima herramienta de los ciberdelincuentes? 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