{"id":202876,"date":"2024-10-17T05:44:27","date_gmt":"2024-10-17T12:44:27","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=202876"},"modified":"2024-10-17T05:48:19","modified_gmt":"2024-10-17T12:48:19","slug":"ia-generative-privilegier-qualite-a-quantite","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/fr-fr\/other-blogs\/mcafee-labs\/ia-generative-privilegier-qualite-a-quantite\/","title":{"rendered":"La cl\u00e9 de l’IA g\u00e9n\u00e9rative\u00a0: privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9"},"content":{"rendered":"

Cela fait presque deux ans qu’OpenAI a lanc\u00e9 ChatGPT, ce qui a permis au grand public de se familiariser avec les outils d’IA g\u00e9n\u00e9rative et en a facilit\u00e9 l’acc\u00e8s. Depuis, de nouveaux outils et de nouvelles solutions semblent \u00eatre lanc\u00e9s chaque jour. On observe \u00e9galement une tendance croissante \u00e0 cr\u00e9er des mod\u00e8les plus grands qui consomment des quantit\u00e9s plus importantes de donn\u00e9es d’entra\u00eenement, souvent avec des r\u00e9sultats mitig\u00e9s allant des hallucinations ou des faits cat\u00e9goriquement incorrects \u00e0 la r\u00e9gurgitation d’opinions comme v\u00e9rit\u00e9 universelle, prouvant le vieil adage selon lequel parfois \u00ab\u00a0moins, c’est plus\u00a0\u00bb.<\/span>\u00a0<\/span><\/p>\n

Privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9<\/span><\/b>\u00a0<\/span><\/h2>\n

Si l’utilisation de davantage de donn\u00e9es ne se traduit pas par de meilleurs r\u00e9sultats\u2026 que faut-il faire\u00a0? Il est essentiel de privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9.<\/span><\/p>\n

Chez McAfee, nous accordons une importance particuli\u00e8re \u00e0 la qualit\u00e9 des donn\u00e9es. Un mod\u00e8le d’IA g\u00e9n\u00e9rative bien d\u00e9velopp\u00e9 n’est rien sans des ensembles de donn\u00e9es de haute qualit\u00e9 pour l’alimenter. Lorsque la quantit\u00e9 de donn\u00e9es est privil\u00e9gi\u00e9e par rapport \u00e0 leur qualit\u00e9, les r\u00e9sultats sont souvent d\u00e9cevants.<\/span><\/p>\n

Comment produisons-nous des donn\u00e9es de qualit\u00e9 ? \u00c0 l’aide de millions de capteurs dans le monde entier, nos ing\u00e9nieurs et sp\u00e9cialistes des donn\u00e9es d’IA se concentrent sur les indicateurs de menaces. Mais ce n’est que la premi\u00e8re \u00e9tape. Nos \u00e9quipes s\u00e9lectionnent ensuite les donn\u00e9es afin d’en am\u00e9liorer la qualit\u00e9 et d’en maximiser la diversit\u00e9, en r\u00e9duisant les sources de biais, en croisant les sources de donn\u00e9es, en enrichissant et en normalisant les \u00e9chantillons, pour ne citer que quelques-unes des dizaines d’op\u00e9rations men\u00e9es pour s’assurer que nous cr\u00e9ons des ensembles de donn\u00e9es de la plus haute et de la plus pure qualit\u00e9.<\/span><\/p>\n

Tout cela se traduit par la protection optimis\u00e9e par l’IA la plus compl\u00e8te et la plus robuste pour nos clients\u00a0: plus d’1,5\u00a0million de d\u00e9tections de menaces par semaine (malwares, escroqueries, phishing, SMiShing) et plus d’un demi-milliard de cat\u00e9gorisations Web pour garantir une navigation s\u00e9curis\u00e9e.<\/span>\u00a0<\/span><\/p>\n

Partenariat entre l’homme et l’IA<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00c0 mesure que les outils d’IA gagnent en sophistication, le d\u00e9bat sur la fa\u00e7on dont la technologie \u00e9limine les humains de l’\u00e9quation s’intensifie. En r\u00e9alit\u00e9, les humains font toujours partie int\u00e9grante du processus et sont la cl\u00e9 de toute strat\u00e9gie d’IA g\u00e9n\u00e9rative r\u00e9ussie. La qualit\u00e9 d’une IA d\u00e9pend des donn\u00e9es avec lesquelles elle est entra\u00een\u00e9e et, dans le cas de McAfee, des conseils fournis par les experts en cybers\u00e9curit\u00e9. Ainsi, les sp\u00e9cialistes qui s\u00e9lectionnent les donn\u00e9es sont essentiels au d\u00e9veloppement de tous nos syst\u00e8mes d’IA, car ils r\u00e9duisent les sources d’erreurs potentielles, ce qui nous permet de disposer de solutions d’IA pr\u00e9cises et fiables, ainsi que d’\u00e9tendre et de partager l’expertise humaine afin de mieux prot\u00e9ger des millions de clients dans le monde entier.<\/span><\/p>\n

La lutte contre les cybermenaces est une t\u00e2che ardue qui s’accompagne de d\u00e9fis intrins\u00e8ques. Par exemple, les escroqueries modernes sont plus subtiles et moins \u00e9videntes, m\u00eame pour les experts, et bien souvent, c’est simplement l’intention implicite qui les diff\u00e9rencie d’un contenu authentique (sans escroquerie). La prise en compte du contexte peut aider \u00e0 naviguer dans ce paysage pour d\u00e9tecter et neutraliser plus efficacement les menaces avant qu’elles n’atteignent les clients. De plus, nous pensons que la transparence et la formation sont primordiales pour b\u00e2tir un monde num\u00e9rique plus s\u00fbr. C’est pourquoi nous investissons \u00e9galement dans la cr\u00e9ation d’une IA explicable qui aide les utilisateurs \u00e0 comprendre pourquoi une menace a \u00e9t\u00e9 signal\u00e9e et leur fournit des indices qu’ils peuvent utiliser pour identifier les menaces futures.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ce n’est que le d\u00e9but<\/span><\/b>\u00a0<\/span><\/h2>\n

L’aventure de l’IA g\u00e9n\u00e9rative ne fait que commencer. Il y a encore beaucoup de travail \u00e0 faire et beaucoup de choses \u00e0 d\u00e9couvrir \u00e0 mesure que cette technologie continue d’\u00e9voluer. S’il est facile, en tant que d\u00e9veloppeurs, de se laisser emporter par l’excitation, il est \u00e9galement important d’identifier et de se concentrer sur un objectif ultime et sur les mesures responsables et s\u00fbres \u00e0 prendre pour y parvenir. Chez McAfee, nous nous engageons \u00e0 prot\u00e9ger nos clients, et nous croyons en l’interaction synergique entre l’IA et le renseignement humain sur les menaces. Ensemble, nous pouvons proposer une exp\u00e9rience de protection optimis\u00e9e par l’IA fiable et de premier ordre.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cela fait presque deux ans qu’OpenAI a lanc\u00e9 ChatGPT, ce qui a permis au grand public de se familiariser avec…<\/p>\n","protected":false},"author":945,"featured_media":195465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12076],"tags":[],"coauthors":[16586],"class_list":["post-202876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcafee-labs"],"acf":[],"yoast_head":"\nLa cl\u00e9 de l'IA g\u00e9n\u00e9rative\u00a0: privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9 | Blog McAfee<\/title>\n<meta name=\"description\" content=\"Cela fait deux ans qu'OpenAI a lanc\u00e9 ChatGPT, ce qui a permis au grand public de se familiariser avec les outils d'IA g\u00e9n\u00e9rative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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