{"id":224155,"date":"2025-11-26T05:50:40","date_gmt":"2025-11-26T13:50:40","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=224155"},"modified":"2025-12-01T05:54:56","modified_gmt":"2025-12-01T13:54:56","slug":"classement-des-marques-les-plus-usurpees-lors-des-fetes-de-fin-d-annee","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/fr-fr\/security-news\/classement-des-marques-les-plus-usurpees-lors-des-fetes-de-fin-d-annee\/","title":{"rendered":"Classement des marques les plus usurp\u00e9es lors des f\u00eates de fin d&#8217;ann\u00e9e"},"content":{"rendered":"<p><span class=\"TextRun SCXW219730661 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeClicked CommentHighlightClicked CommentImportant SCXW219730661 BCX0\">Les escrocs <\/span><span class=\"NormalTextRun CommentHighlightClicked CommentImportant SCXW219730661 BCX0\">ne craignent pas<\/span><span class=\"NormalTextRun CommentHighlightClicked CommentImportant SCXW219730661 BCX0\"> de se retrouver sur la liste des<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightClicked CommentImportant SCXW219730661 BCX0\"> m\u00e9chants<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightPipeClicked SCXW219730661 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">Bien au contraire, <\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">i<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">ls<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">redoublent d&#8217;efforts\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">en\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">2025<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">.<\/span><\/span><\/p>\n<p>Cette ann\u00e9e, <strong>les escrocs usurpent l&#8217;identit\u00e9 de grandes marques<\/strong> avec une pr\u00e9cision \u00e9tonnante, qu&#8217;il s&#8217;agisse <strong>de faux avis de livraison ou de pages de paiement clon\u00e9es.<\/strong><\/p>\n<p>Les chercheurs de McAfee Labs ont analys\u00e9 des SMS, des e-mails et des URL frauduleux entre octobre et d\u00e9but novembre, ainsi que des donn\u00e9es d&#8217;enqu\u00eates men\u00e9es aupr\u00e8s des consommateurs, afin d&#8217;identifier les tendances de cette saison en mati\u00e8re de fraudes.<\/p>\n<p>Voici ce que les acheteurs doivent savoir, quelles sont les tendances \u00e0 la hausse et comment rep\u00e9rer les faux avant qu&#8217;ils n&#8217;atteignent votre panier.<\/p>\n<h2>Qu&#8217;est-ce qu&#8217;une usurpation de marque pendant les f\u00eates de fin d&#8217;ann\u00e9e\u00a0?<\/h2>\n<p>On parle d&#8217;<strong>usurpation de marque<\/strong> lorsque des criminels copient une marque r\u00e9elle, comme un d\u00e9taillant, une entreprise technologique, une banque ou un service de livraison, pour cr\u00e9er de faux e-mails, SMS, publicit\u00e9s ou sites Web qui ont l&#8217;air l\u00e9gitimes.<\/p>\n<p>Leur objectif est d&#8217;<strong>inciter les acheteurs \u00e0 cliquer, \u00e0 saisir les informations de leur compte ou \u00e0 effectuer un paiement.<\/strong><\/p>\n<p>D&#8217;apr\u00e8s l&#8217;analyse de McAfee Labs sur les usurpations de marque, les criminels se concentrent sur les articles que les gens ach\u00e8tent le plus : les cadeaux technologiques, les articles de luxe et les produits tr\u00e8s demand\u00e9s.<\/p>\n<p>Les fausses versions de ces marques comprennent g\u00e9n\u00e9ralement :<\/p>\n<ul>\n<li>Des photos de produits copi\u00e9es<\/li>\n<li>Des mises en page famili\u00e8res<\/li>\n<li>Des illustrations pour les f\u00eates de fin d&#8217;ann\u00e9e<\/li>\n<li>Des pages de support con\u00e7ues pour capturer des identifiants de connexion<\/li>\n<\/ul>\n<figure id=\"attachment_224003\" aria-describedby=\"caption-attachment-224003\" style=\"width: 472px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-224003\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-472x1024.png\" alt=\"Exemple de tentative de phishing pendant les f\u00eates de fin dann\u00e9e.\" width=\"472\" height=\"1024\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-472x1024.png 472w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-138x300.png 138w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-59x129.png 59w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM.png 576w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><figcaption id=\"caption-attachment-224003\" class=\"wp-caption-text\">Exemple de tentative de phishing pendant les f\u00eates de fin d&#8217;ann\u00e9e. CECI EST UN FAUX E-MAIL DE PHISHING !<\/figcaption><\/figure>\n<h2>Quelles sont les marques les plus usurp\u00e9es pendant les f\u00eates de fin d&#8217;ann\u00e9e\u00a0?<\/h2>\n<h4><u>Top\u00a05 des marques de luxe les plus usurp\u00e9es<\/u><\/h4>\n<ol>\n<li>Coach<\/li>\n<li>Dior<\/li>\n<li>Ralph Lauren<\/li>\n<li>Rolex<\/li>\n<li>Gucci<\/li>\n<\/ol>\n<h5><u>Top\u00a05 des marques grand public les plus usurp\u00e9es<\/u><\/h5>\n<ol>\n<li>Apple<\/li>\n<li>Nintendo<\/li>\n<li>Samsung<\/li>\n<li>Disney<\/li>\n<li>Steam<\/li>\n<\/ol>\n<h2>Autres conclusions cl\u00e9s des recherches\u00a0:<\/h2>\n<ul>\n<li>Les fraudes par e-mail bondissent de pr\u00e8s de 50\u00a0% dans le commerce de d\u00e9tail et d&#8217;environ 85\u00a0% dans le secteur technologique \u00e0 l&#8217;approche des f\u00eates de fin d&#8217;ann\u00e9e.<\/li>\n<li>Les fausses boutiques sont en hausse\u00a0: on observe une augmentation de pr\u00e8s de 50\u00a0% des escroqueries aux URL technologiques et d&#8217;environ 5\u00a0% des escroqueries aux URL grand public.<\/li>\n<li>Les marques de confiance sont les plus usurp\u00e9es, notamment Amazon, Microsoft, Apple, Walmart et Costco.<\/li>\n<li>98 % des gens pr\u00e9voient de faire des achats en ligne.<\/li>\n<li>81 % voient des publicit\u00e9s de d\u00e9taillants inconnus.<\/li>\n<li>30 % peuvent effectuer des achats aupr\u00e8s de marques qu&#8217;ils ne reconnaissent pas.<\/li>\n<li>L&#8217;IA est en train de r\u00e9volutionner les escroqueries : 36 % des Fran\u00e7ais ont \u00e9t\u00e9 confront\u00e9s \u00e0 de fausses recommandations de c\u00e9l\u00e9brit\u00e9s ou d&#8217;influenceurs.<\/li>\n<\/ul>\n<h2>Comment se prot\u00e9ger contre les usurpations de marque pendant les f\u00eates de fin d&#8217;ann\u00e9e<\/h2>\n<p>Les escrocs sont de plus en plus dou\u00e9s pour copier les marques en lesquelles vous avez confiance, mais il est beaucoup plus facile d&#8217;\u00e9viter les fraudes lorsque vous <strong>ralentissez, v\u00e9rifiez ce que vous voyez et utilisez des outils qui analysent les liens et les messages avant de cliquer dessus.<\/strong><\/p>\n<p>Voici ce qui peut s&#8217;av\u00e9rer utile en cette p\u00e9riode o\u00f9 les escroqueries r\u00e9alistes sont omnipr\u00e9sentes\u00a0:<\/p>\n<h3><strong>1. Allez directement \u00e0 la source<\/strong><\/h3>\n<p>Si vous recevez un message concernant une commande, un remboursement, un probl\u00e8me de livraison ou un blocage de compte, <strong>ne cliquez pas sur le lien.<\/strong><\/p>\n<p><strong>Acc\u00e9dez directement \u00e0 l&#8217;application du d\u00e9taillant ou saisissez l&#8217;URL manuellement.<\/strong><\/p>\n<p>Cette simple habitude permet d&#8217;\u00e9viter la plupart des escroqueries pendant les f\u00eates de fin d&#8217;ann\u00e9e.<\/p>\n<figure id=\"attachment_224018\" aria-describedby=\"caption-attachment-224018\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-224018\" class=\"size-full wp-image-224018\" tabindex=\"-1\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM.png\" alt=\"Cela ressemble \u00e0 la page de connexion de Netflix... et pourtant. Cette page de renvoi frauduleuse est destin\u00e9e \u00e0 voler votre nom dutilisateur et votre mot de passe.\" width=\"1000\" height=\"594\" longdesc=\"https:\/\/www.mcafee.com\/blogs?longdesc=224018&amp;referrer=223968\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM.png 1000w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM-300x178.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM-768x456.png 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM-205x122.png 205w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-224018\" class=\"wp-caption-text\">Cela ressemble \u00e0 la page de connexion de Netflix&#8230; et pourtant. Cette page de renvoi frauduleuse est destin\u00e9e \u00e0 voler votre nom d&#8217;utilisateur et votre mot de passe.<\/figcaption><\/figure>\n<h3><strong>2. Inspectez l&#8217;exp\u00e9diteur, pas les illustrations<\/strong><\/h3>\n<p>Les escrocs peuvent recr\u00e9er \u00e0 la perfection les logos, les couleurs et les mod\u00e8les. Voici ce qu&#8217;ils ne peuvent pas facilement imiter\u00a0:<\/p>\n<ul>\n<li>Un domaine l\u00e9gitime<\/li>\n<li>Un num\u00e9ro de t\u00e9l\u00e9phone v\u00e9rifi\u00e9<\/li>\n<li>Un e-mail de support qui correspond au format de l&#8217;entreprise<\/li>\n<\/ul>\n<p>Si l&#8217;exp\u00e9diteur semble suspect, le message l&#8217;est aussi.<\/p>\n<h3><strong>3. Laissez les outils de s\u00e9curit\u00e9 v\u00e9rifier le lien pour vous<\/strong><\/h3>\n<p>La protection en ligne de McAfee ajoute une couche critique de s\u00e9curit\u00e9 pendant les f\u00eates de fin d&#8217;ann\u00e9e, surtout lorsque les escrocs imitent les d\u00e9taillants avec une pr\u00e9cision quasi parfaite.<\/p>\n<p>Les principales protections sont les suivantes :<\/p>\n<p><strong>Protection Web<\/strong><\/p>\n<p>Bloque les <a href=\"https:\/\/www.mcafee.com\/learn\/web-protection\/\">sites Web malveillants ou suspects<\/a> avant leur chargement, y compris les pages de paiement, les portails de connexion et les sites de support frauduleux.<\/p>\n<p><strong>Gestionnaire de mots de passe<\/strong><\/p>\n<p>Cr\u00e9e et stocke des <a href=\"https:\/\/www.mcafee.com\/learn\/password-manager\/\">mots de passe forts et uniques<\/a> afin qu&#8217;un identifiant vol\u00e9 aupr\u00e8s d&#8217;un d\u00e9taillant n&#8217;offre pas aux escrocs l&#8217;acc\u00e8s \u00e0 l&#8217;ensemble de votre vie num\u00e9rique.<\/p>\n<p><strong>Surveillance financi\u00e8re et de l&#8217;identit\u00e9<\/strong><\/p>\n<p>La surveillance des transactions et la <a href=\"https:\/\/www.mcafee.com\/learn\/credit-monitoring\/\">surveillance du cr\u00e9dit peuvent vous alerter<\/a> en cas d&#8217;activit\u00e9 inhabituelle \u2014 un filet de s\u00e9curit\u00e9 essentiel lorsqu&#8217;on sait que des identifiants de connexion, des num\u00e9ros de carte ou des donn\u00e9es personnelles vol\u00e9s circulent rapidement pendant les f\u00eates de fin d&#8217;ann\u00e9e.<\/p>\n<p>Ces outils permettent de contrer les tactiques utilis\u00e9es par les escrocs : sites Web clon\u00e9s, faux e-mails de marque et liens de phishing d\u00e9guis\u00e9s en d\u00e9taillants l\u00e9gitimes.<\/p>\n<figure id=\"attachment_224033\" aria-describedby=\"caption-attachment-224033\" style=\"width: 772px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-224033\" class=\"size-full wp-image-224033\" tabindex=\"-1\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM.png\" alt=\"Voici un message de SMiShing pr\u00e9tendant provenir dAmazon. Les entreprises ne vous enverront pas de tels SMS.\" width=\"772\" height=\"664\" longdesc=\"https:\/\/www.mcafee.com\/blogs?longdesc=224033&amp;referrer=223968\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM.png 772w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM-300x258.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM-768x661.png 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM-150x129.png 150w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><figcaption id=\"caption-attachment-224033\" class=\"wp-caption-text\">Voici un message de SMiShing pr\u00e9tendant provenir d&#8217;Amazon. Les entreprises ne vous enverront pas de tels SMS.<\/figcaption><\/figure>\n<h3><strong>4. Activez l&#8217;authentification \u00e0 deux facteurs sur vos comptes d&#8217;achat<\/strong><\/h3>\n<p>M\u00eame si un escroc met la main sur votre mot de passe, il ne pourra pas se connecter sans votre code \u00e0 usage unique.<\/p>\n<h3><strong>5. Traitez l&#8217;urgence comme un signal d&#8217;alarme<\/strong><\/h3>\n<p>Les entreprises l\u00e9gitimes ne vous demandent pas d&#8217;agir en quelques minutes, de payer des frais pour d\u00e9bloquer un compte ou de rester en ligne.<\/p>\n<p><strong>La pression est une tactique, pas un service client.<\/strong><\/p>\n<h3><strong>6. Gardez un \u0153il sur vos comptes<\/strong><\/h3>\n<p>V\u00e9rifiez chaque semaine vos comptes bancaires et d&#8217;achat.<\/p>\n<p>De petits pr\u00e9l\u00e8vements non autoris\u00e9s apparaissent souvent avant les plus importants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les escrocs ne craignent pas de se retrouver sur la liste des m\u00e9chants.\u00a0Bien au contraire, ils\u00a0redoublent d&#8217;efforts\u00a0en\u00a02025. Cette ann\u00e9e, les&#8230;<\/p>\n","protected":false},"author":1440,"featured_media":223995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11971,11941],"tags":[],"coauthors":[16711],"class_list":["post-224155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-news","category-internet-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Classement des marques les plus usurp\u00e9es lors des f\u00eates | Blog McAfee<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, les escrocs usurpent l&#039;identit\u00e9 de grandes marques avec une pr\u00e9cision \u00e9tonnante, qu&#039;il s&#039;agisse de faux avis de livraison ou de pages de paiement clon\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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