{"id":210741,"date":"2025-03-14T06:16:01","date_gmt":"2025-03-14T13:16:01","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=210741"},"modified":"2025-03-14T06:16:01","modified_gmt":"2025-03-14T13:16:01","slug":"como-reconhecer-os-cada-vez-mais-presentes-deepfakes","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/pt-br\/seguranca-na-internet\/como-reconhecer-os-cada-vez-mais-presentes-deepfakes\/","title":{"rendered":"Como reconhecer os cada vez mais presentes deepfakes"},"content":{"rendered":"<p><span data-contrast=\"auto\">A Internet est\u00e1 repleta de conte\u00fado criado para entreter, informar e, \u00e0s vezes, enganar. Qual \u00e9 a ferramenta mais recente no arsenal de um cibercriminoso? Deepfakes, claro! O uso de deepfakes gerados por IA em golpes est\u00e1 aumentando, incluindo falsas promo\u00e7\u00f5es com celebridades e entrevistas de emprego enganosas. <\/span><\/p>\n<p><span data-contrast=\"auto\">Com a evolu\u00e7\u00e3o dos deepfakes, distinguir o real do falso est\u00e1 cada vez mais dif\u00edcil \u2013 at\u00e9 que seja tarde demais. <\/span>De acordo com o mais recente <a href=\"https:\/\/www.scribd.com\/document\/819363138\/McAfee-Scamiverse2025\">relat\u00f3rio da McAfee, &#8220;O universo dos golpes online&#8221;<\/a>, golpes com deepfakes j\u00e1 fazem parte do nosso dia a dia. O americano m\u00e9dio se depara com 2,6 v\u00eddeos deepfake por dia, enquanto jovens adultos (18-24 anos) veem ainda mais \u2013 cerca de 3,5 por dia. Por menos que o pre\u00e7o de um caf\u00e9 e em menos de 10 minutos, golpistas hoje conseguem criar v\u00eddeos deepfake assustadoramente convincentes de qualquer pessoa: sua m\u00e3e, seu chefe ou at\u00e9 mesmo seu filho.<\/p>\n<p><span data-contrast=\"auto\">Na <a href=\"https:\/\/www.mcafee.com\/pt-br\/identity-theft\/protection.html?path=blogs\">McAfee<\/a>, temos o compromisso de ajudar os usu\u00e1rios a navegar nesse cen\u00e1rio de amea\u00e7as em evolu\u00e7\u00e3o com ferramentas de prote\u00e7\u00e3o de ponta. Entender como funcionam os golpes de deepfake e como voc\u00ea pode se proteger \u00e9 o primeiro passo para ficar \u00e0 frente dos cibercriminosos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">A crescente amea\u00e7a dos golpes com deepfake<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Os golpes com deepfake exploram o poder da IA para criar \u00e1udio, v\u00eddeo e imagens hiper-realistas que podem se passar por qualquer pessoa, de pol\u00edticos a CEOs, de membros da fam\u00edlia a estrelas de Hollywood. Esses v\u00eddeos e vozes falsos t\u00eam sido usados para:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Fazer-se passar por executivos<\/span><\/b><span data-contrast=\"auto\"> para autorizar transa\u00e7\u00f5es fraudulentas, custando milh\u00f5es \u00e0s empresas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Fabricar endossos de celebridades<\/span><\/b><span data-contrast=\"auto\"> para promover investimentos fraudulentos, enganando consumidores desavisados.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Imitar entes queridos<\/span><\/b><span data-contrast=\"auto\"> em perigo para manipular as pessoas a enviar dinheiro.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Enganar candidatos a vagas de emprego<\/span><\/b><span data-contrast=\"auto\"> com entrevistas falsas que levam ao roubo de identidade.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Nossa pesquisa revela que as pessoas se deparam com quase tr\u00eas deepfakes por dia na Internet \u2013 e esse n\u00famero s\u00f3 cresce, tornando o combate a essas fraudes mais urgente do que nunca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-207826\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge.webp\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge.webp 600w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge-240x300.webp 240w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge-103x129.webp 103w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Figura 1: Uma imagem do Papa gerada por IA viralizou na Internet. <\/em><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Como funcionam os golpes com deepfake<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Em geral, os golpes com deepfake seguem um padr\u00e3o previs\u00edvel:<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Coleta de dados:<\/span><\/b><span data-contrast=\"auto\"> os cibercriminosos vasculham as redes sociais, entrevistas e filmagens dispon\u00edveis publicamente para coletar imagens e amostras de voz do seu alvo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Manipula\u00e7\u00e3o de IA:<\/span><\/b><span data-contrast=\"auto\"> usando algoritmos de aprendizagem profunda, os golpistas criam v\u00eddeos sint\u00e9ticos ou grava\u00e7\u00f5es de voz altamente convincentes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Direcionamento \u00e0s v\u00edtimas:<\/span><\/b><span data-contrast=\"auto\"> o conte\u00fado fabricado \u00e9 ent\u00e3o implantado por meio de e-mails de phishing, nas redes sociais ou com mensagens diretas para enganar v\u00edtimas desavisadas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Execu\u00e7\u00e3o do golpe:<\/span><\/b><span data-contrast=\"auto\"> depois que a confian\u00e7a \u00e9 conquistada, os golpistas manipulam as v\u00edtimas para que fa\u00e7am transa\u00e7\u00f5es financeiras, compartilhem dados confidenciais ou cliquem em links maliciosos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Identificando um deepfake antes que seja tarde demais<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Embora a tecnologia deepfake esteja se tornando cada vez mais sofisticada, ainda h\u00e1 maneiras de identificar golpes gerados por IA:<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Movimentos faciais n\u00e3o naturais:<\/span><\/b><span data-contrast=\"auto\"> procure por padr\u00f5es estranhos de piscar, express\u00f5es faciais r\u00edgidas ou l\u00e1bios que n\u00e3o se sincronizam adequadamente com a fala.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Inconsist\u00eancias de \u00e1udio estranhas:<\/span><\/b><span data-contrast=\"auto\"> preste aten\u00e7\u00e3o a vozes com som rob\u00f3tico, pausas n\u00e3o naturais ou falta de respira\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Inconsist\u00eancias na ilumina\u00e7\u00e3o e nas sombras:<\/span><\/b><span data-contrast=\"auto\"> os v\u00eddeos deepfake geralmente t\u00eam dificuldades com a ilumina\u00e7\u00e3o realista, causando sombras n\u00e3o naturais ou desalinhadas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Pedidos incomuns:<\/span><\/b><span data-contrast=\"auto\"> se algu\u00e9m que diz ser um amigo ou executivo pedir dinheiro ou dados confidenciais, verifique por meio de outro canal de comunica\u00e7\u00e3o antes de agir.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Como voc\u00ea pode se proteger dos golpes com deepfake?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Para ficar um passo \u00e0 frente dos cibercriminosos, considere as seguintes medidas de seguran\u00e7a:<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Verifique as informa\u00e7\u00f5es de v\u00e1rias fontes:<\/span><\/b><span data-contrast=\"auto\"> antes de acreditar em um v\u00eddeo ou mensagem chocante, verifique os ve\u00edculos de not\u00edcias de boa reputa\u00e7\u00e3o ou sites de checagem de fatos como Snopes e PolitiFact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Desconfie de pedidos inesperados:<\/span><\/b><span data-contrast=\"auto\"> se algu\u00e9m alegar ser um parente ou chefe que precisa de alguma coisa urgente, confirme sua identidade atrav\u00e9s de um m\u00e9todo confi\u00e1vel antes de atender \u00e0 solicita\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Proteja sua presen\u00e7a online:<\/span><\/b><span data-contrast=\"auto\"> limite os dados pessoais que voc\u00ea compartilha publicamente para reduzir o risco de golpistas usarem sua voz ou imagem em deepfakes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Use ferramentas robustas de seguran\u00e7a digital:<\/span><\/b><span data-contrast=\"auto\"> instale <\/span><a href=\"https:\/\/www.mcafee.com\/pt-br\/identity-theft\/protection.html?path=blogs\"><b><span data-contrast=\"auto\">o McAfee+<\/span><\/b><\/a><span data-contrast=\"auto\"> para proteger seus dispositivos, sua identidade e sua privacidade contra as amea\u00e7as emergentes com tecnologia de IA.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Os golpes de deepfake n\u00e3o s\u00e3o apenas uma preocupa\u00e7\u00e3o futurista, mas um perigo real e atual. Os cibercriminosos continuar\u00e3o refinando suas t\u00e1ticas, mas com a conscientiza\u00e7\u00e3o e as ferramentas de seguran\u00e7a corretas, voc\u00ea pode ser mais esperto do que eles.<\/span><\/p>\n<p><span data-contrast=\"auto\">A McAfee continua na vanguarda das solu\u00e7\u00f5es de seguran\u00e7a com tecnologia de IA, garantindo sua prote\u00e7\u00e3o num mundo digital cada vez mais enganoso.<\/span> <span data-contrast=\"auto\">Para que voc\u00ea esteja sempre um passo \u00e0 frente das amea\u00e7as de deepfake. <\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\">Baixe o McAfee+<\/a> e assuma o controle da sua seguran\u00e7a online.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Internet est\u00e1 repleta de conte\u00fado criado para entreter, informar e, \u00e0s vezes, enganar. Qual \u00e9 a ferramenta mais recente&#8230;<\/p>\n","protected":false},"author":1440,"featured_media":209701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11953],"tags":[],"coauthors":[15735],"class_list":["post-210741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seguranca-na-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como reconhecer os cada vez mais presentes deepfakes | Blog da McAfee<\/title>\n<meta name=\"description\" content=\"A Internet est\u00e1 repleta de conte\u00fado criado para entreter, informar e, \u00e0s vezes, enganar. Qual \u00e9 a ferramenta mais recente no arsenal de um cibercriminoso? Deepfakes, claro!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como reconhecer os cada vez mais presentes deepfakes | Blog da McAfee\" \/>\n<meta property=\"og:description\" content=\"A Internet est\u00e1 repleta de conte\u00fado criado para entreter, informar e, \u00e0s vezes, enganar. Qual \u00e9 a ferramenta mais recente no arsenal de um cibercriminoso? 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