{"id":217479,"date":"2025-08-05T06:56:50","date_gmt":"2025-08-05T13:56:50","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=217479"},"modified":"2025-08-11T06:57:56","modified_gmt":"2025-08-11T13:57:56","slug":"a-ia-nas-maos-dos-cibercriminosos","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/pt-br\/dicas-e-truques-de-ciberseguranca\/a-ia-nas-maos-dos-cibercriminosos\/","title":{"rendered":"Como voc\u00ea pode identificar arte falsa e deepfakes"},"content":{"rendered":"<p><span data-contrast=\"auto\">A intelig\u00eancia artificial (IA) est\u00e1 saindo dos laborat\u00f3rios de alta tecnologia e dos enredos de Hollywood para as m\u00e3os da popula\u00e7\u00e3o em geral. <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/chatgpt-a-scammers-newest-tool\/\"><span data-contrast=\"none\">O ChatGPT<\/span><\/a><span data-contrast=\"auto\">, ferramenta de gera\u00e7\u00e3o de texto, n\u00e3o precisa de apresenta\u00e7\u00f5es, e os geradores de arte com IA (como Midjourney e DALL-E) est\u00e3o em alta em termos de popularidade. Brincar com prompts sem p\u00e9 nem cabe\u00e7a e receber imagens hil\u00e1rias de volta \u00e9 divers\u00e3o garantida a qualquer momento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <span data-contrast=\"auto\">No entanto, enquanto voc\u00ea se diverte com geradores de arte por IA, cibercriminosos utilizam essa tecnologia para enganar pessoas com not\u00edcias falsas sensacionalistas, perfis falsos em apps de namoro e imita\u00e7\u00f5es maliciosas. A arte sofisticada feita com IA pode ser dif\u00edcil de identificar, mas veja aqui alguns sinais de que aquela imagem pode ser duvidosa ou de que voc\u00ea est\u00e1 se envolvendo com um criminoso por tr\u00e1s de um perfil gerado por IA.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/p>\n<h2><b><span data-contrast=\"auto\">O que s\u00e3o geradores de arte com IA e deepfakes?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p> <span data-contrast=\"auto\">Para que voc\u00ea entenda melhor as amea\u00e7as digitais representadas por cada uma delas, veja algumas defini\u00e7\u00f5es r\u00e1pidas:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Geradores de arte de IA.<\/span><\/b><span data-contrast=\"auto\"> A IA generativa \u00e9 normalmente o tipo espec\u00edfico de IA por tr\u00e1s dos geradores de arte. Esse tipo de IA foi treinado com bilh\u00f5es de refer\u00eancias art\u00edsticas. Ao receber um prompt, a IA vasculha essa imensa base de dados e monta uma combina\u00e7\u00e3o de obras que acredita se encaixar melhor no que foi solicitado. A arte criada por IA \u00e9 um tema pol\u00eamico no mundo art\u00edstico, j\u00e1 que nenhuma das obras geradas \u00e9, tecnicamente, original. Obt\u00e9m seu produto final de v\u00e1rios artistas, a maioria dos quais n\u00e3o concedeu permiss\u00e3o ao programa de computador para usar suas cria\u00e7\u00f5es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deepfake<\/span><\/b><span data-contrast=\"auto\">Um deepfake<\/span><span data-contrast=\"auto\">\u00e9 uma manipula\u00e7\u00e3o de fotos e v\u00eddeos existentes de pessoas reais. A manipula\u00e7\u00e3o resultante cria uma pessoa totalmente nova a partir de uma compila\u00e7\u00e3o de pessoas reais, ou o sujeito original \u00e9 manipulado para parecer que est\u00e1 fazendo algo que nunca fez.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p> <span data-contrast=\"auto\">Arte com IA e deepfake n\u00e3o s\u00e3o tecnologias encontradas na dark web. Qualquer pessoa pode baixar um <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/the-rise-and-risks-of-ai-art-apps\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">app de arte com IA ou deepfake<\/span><\/a><span data-contrast=\"auto\">, como o FaceStealer e o Fleeceware. Por n\u00e3o ser considerada ilegal e contar com diversos usos inofensivos, essa tecnologia acaba sendo dif\u00edcil de regulamentar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <b><span data-contrast=\"auto\">Como as pessoas usam a arte com IA de forma prejudicial?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <span data-contrast=\"auto\">\u00c9 perfeitamente inocente usar arte com IA para criar uma foto de capa para seu perfil nas redes sociais ou para combin\u00e1-la com uma publica\u00e7\u00e3o de blog. No entanto, \u00e9 melhor voc\u00ea ser transparente com seu p\u00fablico e incluir uma isen\u00e7\u00e3o de responsabilidade ou uma legenda informando que n\u00e3o se trata de arte original. A arte de IA se torna prejudicial quando imagens s\u00e3o usadas para enganar intencionalmente outras pessoas e ganhar dinheiro com esse truque.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/3-signs-you-may-be-caught-in-a-cryptocurrency-romance-scam\/\"><span data-contrast=\"none\">Um golpista de namoro virtual<\/span><\/a><span data-contrast=\"auto\"> pode usar fotos e v\u00eddeos de perfil deepfake para convencer seus alvos de que est\u00e3o genuinamente procurando por amor. Revelar o rosto e a identidade reais pode expor um golpista de namoro virtual, por isso eles usam fotos de outras pessoas ou criam uma biblioteca inteira com imagens falsas feitas por deepfake.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <span data-contrast=\"auto\">Os propagadores de not\u00edcias falsas tamb\u00e9m podem contar com a ajuda de arte com IA ou de um deepfake para adicionar &#8220;credibilidade&#8221; \u00e0s suas teorias de conspira\u00e7\u00e3o. Quando eles combinam suas manchetes sensacionalistas com uma foto que, \u00e0 primeira vista, prova sua legitimidade, as pessoas ficam mais propensas a compartilhar e divulgar a hist\u00f3ria. As not\u00edcias falsas s\u00e3o prejudiciais \u00e0 sociedade devido \u00e0s emo\u00e7\u00f5es extremamente negativas que podem gerar em grandes multid\u00f5es. A histeria ou indigna\u00e7\u00e3o resultante pode levar \u00e0 viol\u00eancia em alguns casos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <span data-contrast=\"auto\">Finalmente, alguns criminosos podem usar o deepfake para enganar o mecanismo de reconhecimento facial e obter acesso a contas online confidenciais. Conseguem manipular para que pare\u00e7a que algu\u00e9m confi\u00e1vel disse algo que n\u00e3o disse. Experimente o <a href=\"https:\/\/www.mcafee.com\/ai\/deepfake-detector\/\">McAfee Deepfake Detector<\/a> para se defender de deepfakes mal-intencionados e enganosos.<\/span>  <span data-contrast=\"auto\">Para evitar que algu\u00e9m fa\u00e7a deepfake para entrar em suas contas, proteja-as com <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/authentication-methods-101\/\"><span data-contrast=\"none\">a autentica\u00e7\u00e3o multifator<\/span><\/a><span data-contrast=\"auto\">. Isso significa que \u00e9 necess\u00e1rio mais de um m\u00e9todo de identifica\u00e7\u00e3o para abrir a conta. Esses m\u00e9todos podem incluir c\u00f3digos enviados por SMS, senhas, respostas a perguntas de seguran\u00e7a, impress\u00e3o digital ou reconhecimento facial. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/p>\n<h2><b><span data-contrast=\"auto\">3 maneiras de identificar imagens falsas<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p> <span data-contrast=\"auto\">Antes de come\u00e7ar um relacionamento online ou compartilhar uma not\u00edcia aparente nas redes sociais, analise as imagens com estas tr\u00eas dicas para identificar artes geradas por IA e deepfakes maliciosos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/p>\n<h3><b><span data-contrast=\"auto\">1. Verifique o contexto ao redor da imagem.<\/span><\/b><\/h3>\n<p> <span data-contrast=\"auto\">As imagens falsas geralmente n\u00e3o aparecem sozinhas. Sempre h\u00e1 um texto ou um artigo maior ao redor deles. Analise o texto quanto a erros de digita\u00e7\u00e3o, gram\u00e1tica inadequada e composi\u00e7\u00e3o geral ruim. Os golpistas s\u00e3o conhecidos pela m\u00e1 qualidade da escrita. O texto gerado por IA \u00e9 mais dif\u00edcil de ser detectado porque a gram\u00e1tica e a ortografia geralmente est\u00e3o corretas; no entanto, as frases podem parecer confusas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/p>\n<h3><b><span data-contrast=\"auto\">2. Avalie a informa\u00e7\u00e3o.<\/span><\/b><\/h3>\n<p> <span data-contrast=\"auto\">Voc\u00ea acha que a imagem parece bizarra demais para ser real? Bom demais para ser verdade? Hoje em dia, o famoso \u201cN\u00e3o acredite em tudo o que l\u00ea na internet\u201d j\u00e1 n\u00e3o basta. \u00c9 preciso acrescentar: \u201cN\u00e3o acredite em tudo o que v\u00ea na internet.\u201d Se uma not\u00edcia falsa parece verdadeira, busque a manchete em outros sites.  Se for importante, voc\u00ea vai encontrar essa not\u00edcia em mais de um lugar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/p>\n<h3><b><span data-contrast=\"auto\">3. Verifique se h\u00e1 distor\u00e7\u00f5es.<\/span><\/b><\/h3>\n<p> <span data-contrast=\"auto\">A tecnologia de IA costuma gerar m\u00e3os com um ou dois dedos a mais, e um deepfake pode criar olhos com um olhar vazio ou sem vida. \u00c0s vezes, aparecem sombras onde n\u00e3o deveriam, e o tom da pele pode ficar meio estranho, desigual. Em v\u00eddeos deepfake, a voz e as express\u00f5es faciais podem n\u00e3o estar exatamente alinhadas, fazendo com que o sujeito pare\u00e7a rob\u00f3tico e r\u00edgido.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span> <\/p>\n<h2><b><span data-contrast=\"auto\">Aumente sua seguran\u00e7a online com a McAfee<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p> <span data-contrast=\"auto\">Imagens falsas s\u00e3o dif\u00edceis de identificar, e elas tendem a ficar cada vez mais realistas \u00e0 medida que a tecnologia avan\u00e7a. A conscientiza\u00e7\u00e3o sobre as novas amea\u00e7as da IA pode ajud\u00e1-lo a se preparar melhor para assumir o controle da sua vida online. H\u00e1 testes online que comparam a arte com IA e deepfakes com pessoas genu\u00ednas e obras de arte criadas por humanos. Quando voc\u00ea tiver dez minutos livres, considere fazer um teste e reconhecer seus erros para identificar arte falsa maliciosa no futuro.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span> <span data-contrast=\"auto\">Fa\u00e7a uma parceria com a McAfee para ter mais confian\u00e7a na seguran\u00e7a da sua vida online. <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/products\/mcafee-plus-ultimate.html?path=blogs\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">O McAfee+ Ultimate<\/span><\/a><span data-contrast=\"auto\"> \u00e9 o servi\u00e7o completo de prote\u00e7\u00e3o de identidade, privacidade online e dispositivos. Proteja at\u00e9 seis membros da sua fam\u00edlia com o plano familiar e receba at\u00e9 US$ 2 milh\u00f5es em cobertura para roubo de identidade. Junte-se \u00e0 McAfee para impedir qualquer amea\u00e7a que escape ao seu olhar atento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A intelig\u00eancia artificial (IA) est\u00e1 saindo dos laborat\u00f3rios de alta tecnologia e dos enredos de Hollywood para as m\u00e3os da&#8230;<\/p>\n","protected":false},"author":1408,"featured_media":165862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12013,11968],"tags":[16856,16032,15645,16855],"coauthors":[16283],"class_list":["post-217479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacidade-e-protecao-da-identidade","category-dicas-e-truques-de-ciberseguranca","tag-arte-com-ia","tag-deepfakes-pt-br","tag-ia-pt-br","tag-videos-deepfake-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como voc\u00ea pode identificar arte falsa e deepfakes | Blog da McAfee<\/title>\n<meta name=\"description\" content=\"A intelig\u00eancia artificial (IA) est\u00e1 saindo dos laborat\u00f3rios de alta tecnologia e dos enredos de Hollywood para as m\u00e3os da popula\u00e7\u00e3o em geral. 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