{"id":224167,"date":"2025-11-26T06:17:04","date_gmt":"2025-11-26T14:17:04","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=224167"},"modified":"2025-11-27T04:23:44","modified_gmt":"2025-11-27T12:23:44","slug":"as-marcas-mais-imitadas-no-ranking-de-compras-de-fim-de-ano","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/pt-br\/noticias-sobre-ciberseguranca\/as-marcas-mais-imitadas-no-ranking-de-compras-de-fim-de-ano\/","title":{"rendered":"As marcas mais imitadas no ranking de compras de fim de ano"},"content":{"rendered":"<p><span class=\"TextRun SCXW219730661 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeClicked CommentHighlightClicked CommentImportant SCXW219730661 BCX0\">Golpistas\u00a0<\/span><span class=\"NormalTextRun CommentHighlightClicked CommentImportant SCXW219730661 BCX0\">n\u00e3o<\/span><span class=\"NormalTextRun CommentHighlightClicked CommentImportant SCXW219730661 BCX0\">\u00a0est\u00e3o preocupados em ficar de fora da lista do\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightClicked CommentImportant SCXW219730661 BCX0\">Papai Noel<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightPipeClicked SCXW219730661 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">Pelo contr\u00e1rio, <\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">e<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">les est\u00e3o<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">redobrando os esfor\u00e7os\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">em\u00a0<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">2025<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">.<\/span><span class=\"NormalTextRun SCXW219730661 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW219730661 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>Este ano, <strong>os golpistas est\u00e3o se fazendo passar por grandes marcas<\/strong> com uma precis\u00e3o surpreendente, desde <strong>atualiza\u00e7\u00f5es falsas de entrega at\u00e9 p\u00e1ginas de finaliza\u00e7\u00e3o de compra clonadas.<\/strong><\/p>\n<p>Nossos pesquisadores do McAfee Labs analisaram SMS, e-mails e URLs de golpes reais, de outubro at\u00e9 o in\u00edcio de novembro, juntamente com dados de pesquisas com consumidores, para identificar os padr\u00f5es das fraudes desta temporada.<\/p>\n<p>Veja aqui o que os compradores precisam saber, o que est\u00e1 em alta e como identificar as falsifica\u00e7\u00f5es antes que elas cheguem ao seu carrinho.<\/p>\n<h2>O que \u00e9 um golpe de falsifica\u00e7\u00e3o de marca durante as festas de fim de ano?<\/h2>\n<p>Um <strong>golpe de falsifica\u00e7\u00e3o de marca<\/strong> acontece quando criminosos imitam uma marca de verdade, como uma loja, empresa de tecnologia, banco ou servi\u00e7o de entrega, para criar e-mails, SMS fraudulentos, an\u00fancios ou sites falsos que parecem leg\u00edtimos.<\/p>\n<p>Seu objetivo \u00e9 induzir <strong>os compradores a clicar, inserir dados da conta ou fazer um pagamento.<\/strong><\/p>\n<p>A an\u00e1lise de falsifica\u00e7\u00e3o de marca do McAfee Labs mostra que os criminosos se concentram nos itens que as pessoas mais compram &#8211; eletr\u00f4nicos, produtos de luxo e lan\u00e7amentos muito disputados. As vers\u00f5es falsas dessas marcas geralmente incluem:<\/p>\n<ul>\n<li>Fotos copiadas de produtos<\/li>\n<li>Layouts familiares<\/li>\n<li>Artes promocionais de fim de ano<\/li>\n<li>P\u00e1ginas de suporte criadas para capturar logins<\/li>\n<\/ul>\n<figure id=\"attachment_224003\" aria-describedby=\"caption-attachment-224003\" style=\"width: 472px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-224003\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-472x1024.png\" alt=\"Um exemplo de tentativa de phishing nesta temporada de festas.\" width=\"472\" height=\"1024\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-472x1024.png 472w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-138x300.png 138w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM-59x129.png 59w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.58.21\u202fPM.png 576w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><figcaption id=\"caption-attachment-224003\" class=\"wp-caption-text\">Um exemplo de tentativa de phishing nesta \u00e9poca de festas. ESTE \u00c9 UM E-MAIL FALSO DE PHISHING!<\/figcaption><\/figure>\n<h2>Quais marcas est\u00e3o sendo mais falsificadas nesta temporada de festas?<\/h2>\n<h4><u>As 5 marcas de luxo mais imitadas<\/u><\/h4>\n<ol>\n<li>Coach<\/li>\n<li>Dior<\/li>\n<li>Ralph Lauren<\/li>\n<li>Rolex<\/li>\n<li>Gucci<\/li>\n<\/ol>\n<h5><u>As 5 marcas de consumo mais imitadas<\/u><\/h5>\n<ol>\n<li>Apple<\/li>\n<li>Nintendo<\/li>\n<li>Samsung<\/li>\n<li>Disney<\/li>\n<li>Steam<\/li>\n<\/ol>\n<h2>Outras conclus\u00f5es importantes da pesquisa:<\/h2>\n<ul>\n<li>Os golpes por e-mail est\u00e3o explodindo, com um aumento de cerca de 50% em vendas e cerca de 85% no setor de tecnologia \u00e0 medida que as festas de fim de ano se aproximam.<\/li>\n<li>Lojas virtuais falsas est\u00e3o em ascens\u00e3o, com golpes usando URLs de empresas de tecnologia aumentando quase 50% e golpes usando URLs de empresas voltadas para o consumidor aumentando cerca de 5%.<\/li>\n<li>As marcas confi\u00e1veis s\u00e3o as mais personificadas, incluindo Amazon, Microsoft, Apple, Walmart e Costco.<\/li>\n<li>96% planejam fazer compras online<\/li>\n<li>91% veem an\u00fancios de lojas desconhecidas<\/li>\n<li>37% podem comprar de marcas que n\u00e3o conhecem<\/li>\n<li>A IA est\u00e1 transformando os golpes, sendo que 46% dos americanos se deparam com publicidade falsa de celebridades ou influenciadores.<\/li>\n<\/ul>\n<h2>Como voc\u00ea pode se manter seguro enquanto as marcas est\u00e3o sendo falsificadas nesta temporada<\/h2>\n<p>Os golpistas est\u00e3o ficando cada vez mais h\u00e1beis em imitar as marcas em que voc\u00ea confia, mas evitar as falsifica\u00e7\u00f5es fica muito mais f\u00e1cil quando voc\u00ea <strong>pensa com calma, examina a situa\u00e7\u00e3o e usa ferramentas que verificam links e mensagens antes de clicar.<\/strong><\/p>\n<p>Eis o que realmente ajuda durante uma \u00e9poca em que golpes com apar\u00eancia realista est\u00e3o por toda parte:<\/p>\n<h3><strong>1. V\u00e1 direto \u00e0 fonte<\/strong><\/h3>\n<p>Se voc\u00ea receber uma mensagem sobre um pedido, reembolso, problema de entrega ou bloqueio de conta, <strong>n\u00e3o clique no link.<\/strong><\/p>\n<p><strong>V\u00e1 diretamente para o aplicativo da loja ou digite o URL manualmente.<\/strong><\/p>\n<p>Esse simples h\u00e1bito elimina a maioria dos golpes de fim de ano.<\/p>\n<figure id=\"attachment_224018\" aria-describedby=\"caption-attachment-224018\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-224018\" class=\"size-full wp-image-224018\" tabindex=\"-1\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM.png\" alt=\"Isso pode parecer exatamente como a p\u00e1gina de login da Netflix... mas n\u00e3o \u00e9. Essa p\u00e1gina de destino do golpe tem como objetivo roubar seu nome de usu\u00e1rio e senha.\" width=\"1000\" height=\"594\" longdesc=\"https:\/\/www.mcafee.com\/blogs?longdesc=224018&amp;referrer=223968\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM.png 1000w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM-300x178.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM-768x456.png 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.47\u202fPM-205x122.png 205w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-224018\" class=\"wp-caption-text\">Isso pode parecer exatamente como a p\u00e1gina de login da Netflix&#8230; mas n\u00e3o \u00e9. Essa p\u00e1gina de destino do golpe tem como objetivo roubar seu nome de usu\u00e1rio e senha.<\/figcaption><\/figure>\n<h3><strong>2. Verifique o remetente, n\u00e3o as imagens<\/strong><\/h3>\n<p>Os golpistas podem recriar logotipos, cores e modelos com perfei\u00e7\u00e3o. O que eles n\u00e3o conseguem imitar facilmente:<\/p>\n<ul>\n<li>Um dom\u00ednio leg\u00edtimo<\/li>\n<li>Um n\u00famero de telefone verificado<\/li>\n<li>Um e-mail de suporte que siga o padr\u00e3o da empresa<\/li>\n<\/ul>\n<p>Se o remetente parece suspeito, a mensagem tamb\u00e9m \u00e9 suspeita<\/p>\n<h3><strong>3. Deixe que as ferramentas de seguran\u00e7a verifiquem o link para voc\u00ea<\/strong><\/h3>\n<p>A prote\u00e7\u00e3o online da McAfee acrescenta uma camada essencial de seguran\u00e7a para as festas de fim de ano, especialmente quando os golpistas imitam as lojas com precis\u00e3o quase perfeita.<\/p>\n<p>As principais prote\u00e7\u00f5es incluem:<\/p>\n<p><strong>Prote\u00e7\u00e3o na Web<\/strong><\/p>\n<p>Bloqueia sites maliciosos ou <a href=\"https:\/\/www.mcafee.com\/learn\/web-protection\/\">suspeitos<\/a> antes que sejam carregados \u2014 inclusive p\u00e1ginas falsas de finaliza\u00e7\u00e3o de compra, portais de login e sites de suporte.<\/p>\n<p><strong>Gerenciador de senhas<\/strong><br \/>\nCria e armazena <a href=\"https:\/\/www.mcafee.com\/learn\/password-manager\/\">senhas fortes e exclusivas<\/a> para que um login roubado de uma loja n\u00e3o desbloqueie toda a sua vida digital.<\/p>\n<p><strong>Monitoramento de identidade e financeiro<\/strong><br \/>\nO monitoramento de transa\u00e7\u00f5es e <a href=\"https:\/\/www.mcafee.com\/learn\/credit-monitoring\/\">o monitoramento de cr\u00e9dito podem alertar voc\u00ea<\/a> sobre atividades incomuns \u2014 uma rede de seguran\u00e7a crucial quando logins, n\u00fameros de cart\u00f5es ou dados pessoais roubados circulam rapidamente durante as festas de fim de ano.<\/p>\n<p>Essas ferramentas ajudam a combater exatamente as t\u00e1ticas que os golpistas usam: sites clonados, e-mails de marcas falsas e links de phishing disfar\u00e7ados de lojas leg\u00edtimas.<\/p>\n<figure id=\"attachment_224033\" aria-describedby=\"caption-attachment-224033\" style=\"width: 772px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-224033\" class=\"size-full wp-image-224033\" tabindex=\"-1\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM.png\" alt=\"Texto de SMishing de uma Amazon falsa. Empresas n\u00e3o enviam mensagens dessa forma.\" width=\"772\" height=\"664\" longdesc=\"https:\/\/www.mcafee.com\/blogs?longdesc=224033&amp;referrer=223968\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM.png 772w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM-300x258.png 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM-768x661.png 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-12.59.37\u202fPM-150x129.png 150w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><figcaption id=\"caption-attachment-224033\" class=\"wp-caption-text\">Texto de SMishing de uma Amazon falsa. Empresas n\u00e3o enviam mensagens dessa forma.<\/figcaption><\/figure>\n<h3><strong>4. Ative a autentica\u00e7\u00e3o de dois fatores em todos os lugares onde voc\u00ea faz compras<\/strong><\/h3>\n<p>Mesmo que um golpista obtenha a sua senha, ele n\u00e3o conseguir\u00e1 acessar sua conta sem seu c\u00f3digo \u00fanico.<\/p>\n<h3><strong>5. Trate a urg\u00eancia como um sinal de alerta<\/strong><\/h3>\n<p>Empresas leg\u00edtimas n\u00e3o pedem que voc\u00ea \u201caja em minutos\u201d, pague taxas para \u201cdesbloquear\u201d uma conta ou afirmam que voc\u00ea precisa permanecer na linha.<\/p>\n<p><strong>A press\u00e3o \u00e9 uma t\u00e1tica, n\u00e3o um atendimento ao cliente.<\/strong><\/p>\n<h3><strong>6. Fique de olho em suas contas<\/strong><\/h3>\n<p>Verifique suas contas banc\u00e1rias e de lojas semanalmente.<\/p>\n<p>Pequenas cobran\u00e7as n\u00e3o autorizadas geralmente aparecem antes das grandes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Golpistas\u00a0n\u00e3o\u00a0est\u00e3o preocupados em ficar de fora da lista do\u00a0Papai Noel.\u00a0Pelo contr\u00e1rio, eles est\u00e3o\u00a0redobrando os esfor\u00e7os\u00a0em\u00a02025.\u00a0\u00a0 Este ano, os golpistas est\u00e3o&#8230;<\/p>\n","protected":false},"author":1440,"featured_media":223999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11953,11983],"tags":[],"coauthors":[16731],"class_list":["post-224167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seguranca-na-internet","category-noticias-sobre-ciberseguranca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As marcas mais imitadas no ranking de compras de fim de ano | Blog da McAfee<\/title>\n<meta name=\"description\" content=\"Golpistas\u00a0n\u00e3o\u00a0est\u00e3o preocupados em ficar de fora da lista do\u00a0Papai Noel.\u00a0Pelo contr\u00e1rio, eles est\u00e3o\u00a0redobrando os esfor\u00e7os\u00a0em\u00a02025.\u00a0\u00a0 Este ano, os\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As marcas mais imitadas no ranking de compras de fim de ano | Blog da McAfee\" \/>\n<meta property=\"og:description\" content=\"Golpistas\u00a0n\u00e3o\u00a0est\u00e3o preocupados em ficar de fora da lista do\u00a0Papai Noel.\u00a0Pelo contr\u00e1rio, eles est\u00e3o\u00a0redobrando os 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