{"id":202955,"date":"2024-10-18T06:40:46","date_gmt":"2024-10-18T13:40:46","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=202955"},"modified":"2024-10-18T06:42:46","modified_gmt":"2024-10-18T13:42:46","slug":"o-impensavel-segredo-da-inteligencia-generativa","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/pt-pt\/other-blogs\/mcafee-labs\/o-impensavel-segredo-da-inteligencia-generativa\/","title":{"rendered":"O impens\u00e1vel segredo da intelig\u00eancia generativa"},"content":{"rendered":"

Passaram quase dois anos desde o lan\u00e7amento do ChatGPT pela OpenAI, o que aumentou a consci\u00eancia geral e o acesso \u00e0s ferramentas de IA generativa. Durante esse tempo, novas ferramentas e solu\u00e7\u00f5es parecem ser lan\u00e7adas diariamente. <\/span><\/p>\n

H\u00e1 uma tend\u00eancia crescente para construir modelos maiores que consomem mais dados de treino, muitas vezes com resultados mistos, como alucina\u00e7\u00f5es e factos incorretos, o que confirma que, por vezes, “menos \u00e9 mais”.<\/span>\u00a0<\/span><\/p>\n

Qualidade em vez de quantidade<\/span><\/b><\/h2>\n

Se usar mais dados n\u00e3o resulta em melhores resultados… O que resulta? Resume-se a outro ditado conhecido: “Vale mais a qualidade do que a quantidade”.<\/span><\/p>\n

Na McAfee, temos uma obsess\u00e3o pela qualidade dos dados Um modelo de IA generativa bem desenvolvido n\u00e3o \u00e9 nada sem conjuntos de dados de alta qualidade e com curadoria para o alimentar. Quando se d\u00e1 prioridade \u00e0 quantidade de dados em detrimento da qualidade, os resultados s\u00e3o frequentemente decepcionantes.<\/span><\/p>\n

Como \u00e9 que produzimos dados de qualidade? Utilizando milh\u00f5es de sensores em todo o mundo, os nossos engenheiros de IA e especialistas em dados de IA concentram-se em pistas que apontam para amea\u00e7as. Mas esse \u00e9 apenas o primeiro passo. Em seguida, as nossas equipas curam os dados para melhorar a qualidade e maximizar a diversidade, reduzindo enviesamentos, cruzando informa\u00e7\u00f5es e normalizando amostras. Estas s\u00e3o algumas das opera\u00e7\u00f5es que garantem conjuntos de dados da mais alta qualidade.<\/span><\/p>\n

Tudo isto se traduz na prote\u00e7\u00e3o baseada com IA mais abrangente e robusta para os nossos clientes: mais de 1,5 milh\u00f5es de dete\u00e7\u00f5es de amea\u00e7as por semana, incluindo malware, scams e phishing, e mais de 500 milh\u00f5es de categoriza\u00e7\u00f5es na Web para garantir uma navega\u00e7\u00e3o segura.<\/span>\u00a0<\/span><\/p>\n

Parceria entre humanos e IA<\/span><\/b><\/h2>\n

\u00c0 medida que as capacidades das ferramentas de IA aumentam, a conversa sobre como a tecnologia remove os humanos da equa\u00e7\u00e3o tamb\u00e9m se intensifica. A realidade \u00e9 que os seres humanos continuam a ser uma parte integrante do processo e a chave para qualquer estrat\u00e9gia de IA generativa bem sucedida. A efic\u00e1cia da IA depende da qualidade dos dados em que \u00e9 treinada e, no caso da McAfee, tamb\u00e9m da orienta\u00e7\u00e3o dos especialistas em ciberseguran\u00e7a. <\/span><\/p>\n

A curadoria de dados feita por especialistas em ciberseguran\u00e7a \u00e9 essencial para o desenvolvimento dos nossos sistemas de IA. Isso reduz potenciais erros, resultando em solu\u00e7\u00f5es precisas e fi\u00e1veis, e permite-nos partilhar conhecimentos humanos para proteger melhor milh\u00f5es de clientes em todo o mundo.<\/span> Combater ciberamea\u00e7as \u00e9 uma tarefa dif\u00edcil que apresenta desafios intr\u00ednsecos. <\/span><\/p>\n

Por exemplo, as fraudes atuais tornaram-se mais discretas e dif\u00edceis de identificar, at\u00e9 para os especialistas. Frequentemente, \u00e9 apenas a inten\u00e7\u00e3o impl\u00edcita que as diferencia de conte\u00fados leg\u00edtimos. Ter consci\u00eancia do contexto pode ajudar a navegar neste cen\u00e1rio para detetar e impedir mais eficazmente as amea\u00e7as antes de estas chegarem aos clientes.<\/span><\/p>\n

Al\u00e9m disso, acreditamos que a transpar\u00eancia e a educa\u00e7\u00e3o s\u00e3o fundamentais para construir um mundo digital mais seguro. \u00c9 por isso que tamb\u00e9m investimos na cria\u00e7\u00e3o de IA explic\u00e1vel que ajuda os utilizadores a compreender por que uma amea\u00e7a foi sinalizada e fornece pistas que podem utilizar para identificar amea\u00e7as futuras. <\/span>\u00a0<\/span><\/p>\n

Apenas o come\u00e7o<\/span><\/b><\/h2>\n

A viagem da GenAI est\u00e1 apenas a come\u00e7ar. Ainda h\u00e1 muito trabalho a fazer e muito a esperar \u00e0 medida que esta tecnologia continua a evoluir. Embora seja f\u00e1cil, enquanto programadores, deixarmo-nos apanhar pela excita\u00e7\u00e3o, tamb\u00e9m \u00e9 importante identificar e concentrarmo-nos num objetivo final e nos passos respons\u00e1veis e seguros para l\u00e1 chegar. <\/span><\/p>\n

Na McAfee, comprometemo-nos a proteger os nossos clientes e acreditamos na intera\u00e7\u00e3o sin\u00e9rgica entre a IA e a intelig\u00eancia humana sobre amea\u00e7as. Juntos, podemos oferecer uma experi\u00eancia de prote\u00e7\u00e3o em IA confi\u00e1vel e de alta qualidade.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Passaram quase dois anos desde o lan\u00e7amento do ChatGPT pela OpenAI, o que aumentou a consci\u00eancia geral e o acesso…<\/p>\n","protected":false},"author":945,"featured_media":195470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15145],"tags":[],"coauthors":[16603],"class_list":["post-202955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcafee-labs"],"acf":[],"yoast_head":"\nO impens\u00e1vel segredo da intelig\u00eancia generativa<\/title>\n<meta name=\"description\" content=\"H\u00e1 quase dois anos houve o lan\u00e7amento do ChatGPT pela OpenAI, o que aumentou a consci\u00eancia geral e o acesso \u00e0s ferramentas de IA generativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta 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