{"id":105598,"date":"2024-09-24T04:30:26","date_gmt":"2024-09-24T11:30:26","guid":{"rendered":"\/blogs\/?p=105598"},"modified":"2024-09-23T11:41:05","modified_gmt":"2024-09-23T18:41:05","slug":"spot-fake-news-and-misinformation-in-your-social-media-feed","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/spot-fake-news-and-misinformation-in-your-social-media-feed\/","title":{"rendered":"How to Spot Fake News in Your Social Media Feed"},"content":{"rendered":"<p><span data-contrast=\"auto\">Spotting fake news in your feed has always been tough. Now it just got tougher, thanks to AI.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fake news crops up in plenty of places on social media. And it has for some time now. In years past, it took the form of misleading posts, image captions, quotes, and the sharing of outright false information in graphs and charts. Now with the advent of AI, we see fake news taken to new levels of deception:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deepfake videos that <\/span><span data-contrast=\"none\">mimic<\/span><span data-contrast=\"auto\"> the looks and parrot the words of well-known public figures.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI-generated voice clones that sound spooky close to the voices they mimic.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Also, entire news websites generated by AI, rife with bogus stories and imagery.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">All of it\u2019s out there. And knowing how to separate truth from fact has never been of more importance, particularly as more and more people get their news via social media.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.pewresearch.org\/journalism\/fact-sheet\/social-media-and-news-fact-sheet\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Pew Research<\/span><\/a><span data-contrast=\"auto\"> found that <\/span><span data-contrast=\"none\">about<\/span><span data-contrast=\"auto\"> a third of Americans say they regularly get their news from Facebook and nearly 1 in 4 say they regularly get it from YouTube. Moreover, global research from <\/span><a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2023\/dnr-executive-summary\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Reuters<\/span><\/a><span data-contrast=\"auto\"> uncovered that more people primarily get their news from social media (30%) rather than from an established news site or app (22%). This marks the first time that social media has toppled direct access to news.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yet, you can spot fake news. Plenty of it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The process starts with a crisp definition of what fake news is, followed by the forms it takes, and then a sense of what the goals behind it are. With that, you can apply a critical eye and pick out the telltale signs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019ll cover it all here.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What is fake news?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">A textbook definition of fake news goes something like this:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">A false news story, fabricated with no verifiable facts, and presented in a way to appear as legitimate news.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As for its intent, fake news often seeks to damage the reputation of an individual, institution, or organization. It might also spout propaganda or attempt to undermine established facts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That provides a broad definition. Yet, like much fake news itself, the full definition is much more nuanced. Within fake news, you\u2019ll find two categories: disinformation and misinformation:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Disinformation: This is intentionally misleading information <\/span><span data-contrast=\"none\">that&#8217;s been<\/span><span data-contrast=\"auto\"> manipulated to create a flat-out lie\u2014typically with an ulterior motive in mind. Here, the creator knows that the information is false.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Example: As a bad joke, a person concocts a phony news story that a much-anticipated video game release just got <\/span><span data-contrast=\"none\">canceled.<\/span><span data-contrast=\"auto\"> However, the game will certainly see its release. In the meantime, word spreads and online fans whip up into a frenzy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Misinformation: This simply involves getting the facts wrong. Unknowingly so, which separates itself from disinformation. We\u2019re only human, and sometimes that means we forget details or recall things incorrectly. Likewise, when a person shares disinformation, that\u2019s a form of misinformation as <\/span><span data-contrast=\"none\">well,<\/span><span data-contrast=\"auto\"> if the person shares it without fact-checking.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Example: A person sees a post that a celebrity has died and shares that post with their friends and followers\u2014when in fact, that celebrity is still very much alive.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">From there, fake news gets more nuanced still. Misinformation and disinformation fall within a range. Some of it might appear <\/span><span data-contrast=\"none\">comical,<\/span><span data-contrast=\"auto\"> while other types might have the potential to do actual harm.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dr. Claire Wardle, the co-director of the Information Futures Lab at Brown University, cites seven types of misinformation and disinformation on a scale as visualized below:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-172541 size-full aligncenter\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_7Types_Misinfo-01-1024x576-1.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_7Types_Misinfo-01-1024x576-1.jpg 1024w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_7Types_Misinfo-01-1024x576-1-300x169.jpg 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_7Types_Misinfo-01-1024x576-1-768x432.jpg 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_7Types_Misinfo-01-1024x576-1-205x115.jpg 205w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><i><span data-contrast=\"none\">Source \u2013 FirstDraftNews.org and Brown University<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Put in a real-life context, you can probably conjure up plenty of examples where you\u2019ve seen. Like clickbait-y headlines that link to letdown articles with little substance. Maybe you\u2019ve seen a quote pasted on the image of a public figure, a quote that person never made. Perhaps an infographic, loaded with bogus statistics and attributed to an organization that doesn\u2019t even exist. It can take all forms.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Who\u2019s behind fake news? And why?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The answers here vary as well. Greatly so. Fake news can begin with a single individual, or groups of like-minded individuals with an agenda, and it can even come from operatives for various nation-states. As for why, they might want to poke fun at someone, drive ad revenue through clickbait articles, or spout propaganda. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once more, a visualization provides clarity in this sometimes-murky mix of fake news:\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-172555 size-full\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_Misinfo_Matrix-01-1024x576-1.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_Misinfo_Matrix-01-1024x576-1.jpg 1024w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_Misinfo_Matrix-01-1024x576-1-300x169.jpg 300w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_Misinfo_Matrix-01-1024x576-1-768x432.jpg 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2020\/10\/FDN_Misinfo_Matrix-01-1024x576-1-205x115.jpg 205w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><i><span data-contrast=\"none\">Source \u2013 FirstDraftNews.org and Brown University<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the wild, some examples of fake news and the reasons behind it <\/span><span data-contrast=\"none\">might<\/span><span data-contrast=\"auto\"> look like this:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Imposter sites that pose as legitimate news outlets yet post entirely unfounded pieces of propaganda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Parody sites that can look legitimate, so much so that people might mistake their content for actual news.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI deepfakes, images, recordings, and videos of public figures in embarrassing <\/span><span data-contrast=\"none\">situations,<\/span><span data-contrast=\"auto\"> yet that get presented as \u201creal news\u201d to damage their reputation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Perhaps a few of these examples ring a bell. You might have come across somewhere you weren\u2019t exactly sure <\/span><span data-contrast=\"none\">if it<\/span><span data-contrast=\"auto\"> was fake news or not.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The following tools can help you know for sure.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Spotting what\u2019s real and fake in your social media feed.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<h3><b><span data-contrast=\"auto\">Consider the source<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Some of the oldest advice is the best advice, and that holds true here: consider the source. Take time to examine the information you come across. Look at its source. Does that source have a track record of honesty and dealing plainly with the facts?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">For an infographic, you can search for the name of its author or the institution that\u2019s attributed to it. Are they even real in the first place?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">For news websites, check out their \u201cAbout Us\u201d pages. Many bogus sites skimp on information here, whereas legitimate sites will go <\/span><span data-contrast=\"none\">to<\/span><span data-contrast=\"auto\"> lengths about their editorial history and staff.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">For any content that has any citation listed to legitimize it as fact, search on it. Plenty of fake news uses sources and citations that are just as fake too.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Check the date<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">This falls under a similar category as \u201cconsider the source.\u201d Plenty of fake news will take an old story and repost it or alter it in some way to make it appear relevant to current events. In recent years, we\u2019ve seen fake news creators slap a new headline on a new photo, all to make it seem like it\u2019s something current. Once again, a quick search can help you tell if it\u2019s fake or not. Try a reverse image search and see what comes up. Is the photo indeed current? Who took it? When? Where?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Check your emotions too<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Has a news story you\u2019ve read or watched ever made you shake your fist at the screen or want to clap and cheer? How about something that made you fearful or simply laugh? Bits of content that evoke strong emotional responses tend to spread quickly, whether they\u2019re articles, a post, or even a tweet. That\u2019s a ready sign that a quick fact check <\/span><span data-contrast=\"none\">might<\/span><span data-contrast=\"auto\"> be in order. The content is clearly playing to your biases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There\u2019s a good reason for that. Bad actors who wish to foment unrest, unease, or spread disinformation use emotionally driven content to plant a seed. Whether or not their original story gets picked up and viewed firsthand doesn\u2019t matter to these bad actors. Their aim is to get some manner of disinformation out into the ecosystem. They rely on others who will re-post, re-tweet, or otherwise pass it along on their behalf\u2014to the point where the original source of the information gets completely lost. This is one instance where people readily begin to accept certain information as fact, even if it\u2019s not factual at all.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Certainly, some legitimate articles will generate a response as well, yet it\u2019s a good habit to do a quick fact-check and confirm what you\u2019ve read. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Expand your media diet<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A single information source or story won\u2019t provide a complete picture. It <\/span><span data-contrast=\"none\">might<\/span><span data-contrast=\"auto\"> only cover a topic from a certain angle or narrow focus. Likewise, information sources are helmed by editors and stories are written by people\u2014all of whom have their biases, whether overt or subtle. It\u2019s for this reason that expanding your media diet to include a broad range of information sources is so important.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, see what other information sources have to say on the same topic. Consuming news across a spectrum will expose you to thoughts and coverage you might not otherwise get if you keep your consumption to a handful of sources. The result is that you\u2019re more broadly informed and can <\/span><span data-contrast=\"none\">compare<\/span><span data-contrast=\"auto\"> different sources and points of view. Using the tips above, you can find other reputable sources to round out your media diet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, for a list of reputable information sources, along with the <\/span><span data-contrast=\"none\">reasons<\/span><span data-contrast=\"auto\"> they\u2019re reputable, check out \u201c<\/span><a href=\"https:\/\/www.forbes.com\/sites\/berlinschoolofcreativeleadership\/2017\/02\/01\/10-journalism-brands-where-you-will-find-real-facts-rather-than-alternative-facts\/?sh=4237139e9b5a\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">10 Journalism Brands Where You Find Real Facts Rather Than Alternative Facts<\/span><\/a><span data-contrast=\"auto\">\u201d published by <\/span><i><span data-contrast=\"auto\">Forbes<\/span><\/i><span data-contrast=\"auto\"> and authored by an associate professor at The King\u2019s College in New York City. It certainly isn\u2019t the end all, be all of lists, yet it should provide you with a good starting point.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Let an expert do the fact-checking for you<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">De-bunking fake news takes time and effort. Often a bit of digging and research too. Professional fact-checkers at news and media organizations do this work daily. Posted for all to see, they provide a quick way to get your answers. Some fact-checking groups include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.politifact.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Politifact.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"http:\/\/Snopes.com\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Snopes.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"http:\/\/FactCheck.org\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">FactCheck.org<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.reuters.com\/fact-check\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Reuters Fact Check<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">Three ways to spot AI-generated fakes\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As AI continues its evolution, it gets trickier and trickier to spot it in images, video, and audio. Advances in AI give images clarity and crispness that they didn\u2019t have before, deepfake videos play more smoothly, and voice cloning gets uncannily accurate. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yet even with the best AI, scammers often leave their fingerprints all over the fake news content they create. Look for the following:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">1) Consider the context <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI fakes usually don\u2019t appear by themselves. There\u2019s often text or a larger article around them. Inspect the text for typos, poor grammar, and overall poor composition. Look to see if the text even makes sense. And like legitimate news articles, does it include identifying information\u2014like date, time, and place of publication, along with the author\u2019s name.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">2) Evaluate the claim<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Does the image seem too bizarre to be real? Too good to be true? Today, \u201cDon\u2019t believe everything you read on the internet,\u201d now includes \u201cDon\u2019t believe everything you see on the internet.\u201d If a fake news story is claiming to be real, search for the headline elsewhere. If it\u2019s truly noteworthy, other known and reputable sites will report on the event\u2014and have done their own fact-checking.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">3) Check for distortions<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The bulk of AI technology still renders fingers and hands poorly. It often creates eyes that might have a soulless or dead look to them\u2014or that show irregularities between them. Also, shadows might appear in places where they look unnatural. Further, the skin tone might look uneven. In deepfaked videos, the voice and facial expressions <\/span><span data-contrast=\"none\">might<\/span><span data-contrast=\"auto\"> not exactly line up, making the subject look robotic and stiff.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Be safe out there<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The fact is that fake news isn\u2019t going anywhere. It\u2019s a reality of going online. And AI makes it tougher to spot.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At least at first glance. The best tool for spotting fake news is a fact-check. You can do the work yourself, or you can rely on trusted resources that have already done the work.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This takes time, which people don\u2019t always spend because social platforms make it so quick and easy to share. If <\/span><a href=\"https:\/\/today.usc.edu\/usc-study-reveals-the-key-reason-why-fake-news-spreads-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">we can point to one reason fake news spreads so quickly<\/span><\/a><span data-contrast=\"auto\">, that\u2019s it. In fact, social media platforms reward such behavior.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With that, keep an eye on your own habits. We forward news in our social media feeds too\u2014so make sure that what you share is truthful too.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plenty of fake news can lure you into sketchy corners of the internet. Places where malware and phishing sites take root. Consider using comprehensive <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\"><span data-contrast=\"none\">online protection software<\/span><\/a><span data-contrast=\"auto\"> with McAfee+ to keep safe. In addition to several features that protect your devices, privacy, and identity, they can warn you of unsafe sites too. While it might not sniff out AI content (yet), it offers strong protection against bad actors who might use fake news to steal your information or harm your data and devices. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotting fake news in your feed has always been tough. Now it just got tougher, thanks to AI.\u00a0 Fake news&#8230;<\/p>\n","protected":false},"author":1407,"featured_media":201939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10670,10661],"tags":[6390,5198,6035,6392],"coauthors":[15735],"class_list":["post-105598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","category-internet-security","tag-fake-information","tag-fake-news","tag-misinformation","tag-spot-fake-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Spot Fake News in Your Social Media Feed | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Spotting fake news in your feed has always been tough. Now it just got tougher, thanks to AI.\u00a0 Fake news crops up in plenty of places on social media. And\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Spot Fake News in Your Social Media Feed | McAfee Blog\" \/>\n<meta property=\"og:description\" content=\"Spotting fake news in your feed has always been tough. Now it just got tougher, thanks to AI.\u00a0 Fake news crops up in plenty of places on social media. 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