{"id":116245,"date":"2021-01-26T09:55:18","date_gmt":"2021-01-26T17:55:18","guid":{"rendered":"\/blogs\/?p=116245"},"modified":"2025-05-22T02:57:23","modified_gmt":"2025-05-22T09:57:23","slug":"canada-new-year-new-digital-you","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/canada-new-year-new-digital-you\/","title":{"rendered":"New Year, New Digital You: Canadian Survey Findings from McAfee"},"content":{"rendered":"<h2>New Year, New Digital You: Canadian Survey Findings from McAfee<\/h2>\n<p>McAfee is headquartered in the U.S. and with our impressive global footprint protecting over 600 million devices protecting users\u2019 connected lives isn\u2019t just a priority for one location, but for the entire world that we serve.\u00a0 As Site Leader of our Consumer Ontario offices, when it came time to reflect on the past year, we knew it was important to gather findings for the communities we protect including those in Canada.<\/p>\n<p>In 2020, we abruptly transitioned from offices to home workspaces, participated in distance learning, and figured out how to stay connected with friends and family from afar. We sought out new forms of entertainment by streaming countless movies and TV shows and found new ways to stay active with at-home workouts. None of this would&#8217;ve been possible without our devices and the technologies we rapidly adopted. In fact, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/the-covid-19-recovery-will-be-digital-a-plan-for-the-first-90-days\" target=\"_blank\" rel=\"noopener noreferrer\">data shows<\/a> that we accelerated five years forward in digital adoption during the first two months of the pandemic alone. And according to findings from our 2021 Consumer Security Mindset Report, Canadian consumers plan to stick with this digital-first lifestyle in the new year and beyond.<\/p>\n<p>In the past year, many of us started to use or increased our use of various online tools. In Canada, online banking surged to 78%, personal shopping to 63%, and social engagements to 59%. We\u2019ve adapted to the convenience of these online alternatives and have used them to replace activities that were once primarily in-person. In fact, 70% of survey respondents indicated that they now use or have adopted common features designed for convenience, such as text and email notifications, web or mobile applications versus desktop sites, and more.<\/p>\n<p>Online alternatives will continue to replace activities in people\u2019s lives that were once in-person. According to our survey, the top digital activities that will remain part of our routines even as social distancing and stay-at-home restrictions lift include online banking, social engagements, and personal shopping. But as we continue to rely on technology to complete these tasks, how are we adapting our security habits to greater time spent online?<\/p>\n<h2><strong>New Digital Worlds Also Means an Increase in New Digital Threats\u00a0<\/strong><\/h2>\n<p>The more time we spend online interacting with various apps and services, the greater our exposure is to potential c<\/p>\n<p>ybersecurity risks and threats. So, as we continue to adapt to and embrace our new digital world, hackers are simultaneously taking notes. Survey results show that 67% of respondents are most concerned about their financial data being stolen or compromised, while 65% are concerned that their personal information could get hacked.<\/p>\n<p>A heightened sense of security is of the utmost importance so we can continue to live our digital lives free from worry. But 45% of survey respondents don\u2019t feel very confident about their ability to prevent a cyberattack and believe that they don\u2019t have what they need to ward \u00a0one off.<\/p>\n<p>Even with these concerns, there still appears to be a discrepancy between our perceptions around online security ver<\/p>\n<p>sus our actions. While 66% of respondents stated that they purchased at least one connected device in 2020, only 42% bought security software, and only a quarter admitted that they check if their security software is up to date. But to preserve our digital wellness as we adopt new technology into our lives, we must upgrade our security habits in tandem. After all, it\u2019s better to prevent a problem than be in a position of having to fix it.<\/p>\n<h2><strong>Stay One Step Ahead of Hackers in 2021 and Beyond<\/strong><\/h2>\n<p>To help prevent a hacker from striking, it helps to think about why they would want your data in the first place. However, 61% of Canadian respondents admitted that they never considered how much their online data is worth. Hackers are always looking for ways to exploit others for money. By scavenging and stealing our personally identifiable information over the internet, hackers can piece together our identities \u2013 a valuable asset and can be <a href=\"https:\/\/www.techrepublic.com\/article\/what-your-personal-identity-and-data-are-worth-on-the-dark-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">resold for a lot of cash<\/a>.<\/p>\n<p>To stay one step ahead of hackers and protect your digital wellness into the new year and beyond, continue to work on your own online habits and follow these security tips:<\/p>\n<h2><strong>Use multi-factor authentication<\/strong><\/h2>\n<p>Two or multi-factor authentication provides an extra layer of security, as it requires multiple forms of verification like texting or emailing a secure code to verify your identity. Most popular online sites like Gmail, Dropbox, LinkedIn, Facebook, etc. offer multi-factor authentication, and it takes just a few minutes to set it up. This reduces the risk of successful impersonation by criminals who may have uncovered your information by keyboard snooping.<\/p>\n<h2><strong>Connect with caution<\/strong>.<\/h2>\n<p>Hackers tend to lurk in the shadows on public Wi-Fi networks to catch unsuspecting users looking for free internet access. If you have to conduct transactions on a public Wi-Fi network, use a virtual private network (VPN) like <a href=\"https:\/\/www.mcafee.com\/en-us\/vpn\/mcafee-safe-connect.html\">McAfee\u00ae Safe Connect<\/a> to help keep you safe while you\u2019re online.<\/p>\n<h2><strong>Browse with added security<\/strong><\/h2>\n<p>Use a comprehensive security solution, like\u00a0<a href=\"https:\/\/www.mcafee.com\/en-us\/antivirus\/mcafee-total-protection.html\">McAfee Total Protection<\/a>, which can help protect devices against malware, phishing attacks, and other threats. It includes\u00a0<a href=\"https:\/\/www.mcafee.com\/consumer\/en-us\/store\/m0\/catalog\/mwad_528\/mcafee-web-advisor.html\">McAfee WebAdvisor<\/a>, which can help identify malicious websites.<\/p>\n<h2><strong>Enable security settings<\/strong><\/h2>\n<p>When using third-party tools like video conferencing platforms, adjust your security settings by password protecting your meetings and blocking other meeting attendees from sharing their screens. You can also adjust your device\u2019s app permissions to only access your location when actively in use, or enable safe browsing options to protect you from malicious websites.<\/p>\n<h2><strong>Stay Updated\u202f\u00a0<\/strong><\/h2>\n<p>To stay updated on all things\u202f<a href=\"https:\/\/www.mcafee.com\/en-us\/index.html\">McAfee<\/a>\u00a0and on top of the latest consumer and mobile security threats, follow\u202f<a href=\"https:\/\/twitter.com\/McAfee_Home\">@McAfee_Home\u202f<\/a>\u202fon Twitter, listen to our podcast\u202f<a href=\"https:\/\/geo.itunes.apple.com\/podcast\/us\/id1257232208?mt=2&amp;at=1010lbVy&amp;ct=mcafeehackable_GaryBlog_EndBlurb\">Hackable?<\/a>, and \u2018Like\u2019 us on\u202f<a href=\"https:\/\/www.facebook.com\/McAfee\">Facebook.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Year, New Digital You: Canadian Survey Findings from McAfee McAfee is headquartered in the U.S. and with our impressive&#8230;<\/p>\n","protected":false},"author":674,"featured_media":116233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8050],"tags":[4452,6880],"coauthors":[3973],"class_list":["post-116245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcafee-news","tag-cybersecurity","tag-digital-threat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Year, New Digital You: Canadian Survey Findings from McAfee | McAfee Blog<\/title>\n<meta name=\"description\" content=\"New Year, New Digital You: Canadian Survey Findings from McAfee McAfee is headquartered in the U.S. and with our impressive global footprint protecting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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