{"id":116425,"date":"2021-01-28T09:14:38","date_gmt":"2021-01-28T17:14:38","guid":{"rendered":"\/blogs\/?p=116425"},"modified":"2025-08-12T00:46:38","modified_gmt":"2025-08-12T07:46:38","slug":"this-data-privacy-day-own-your-privacy-even-on-social-sites","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/this-data-privacy-day-own-your-privacy-even-on-social-sites\/","title":{"rendered":"This Data Privacy Day Own Your Privacy, Even On Social Sites"},"content":{"rendered":"

One of the positive trends that we\u2019ve seen in recent years is governments and users pressuring companies to simplify their privacy policies and security settings. This comes after a slew of concerning incidents, such as widespread data breaches<\/a> and data sharing<\/a> by social media companies.<\/p>\n

The spotlight on these issues is beginning to take effect, as Facebook\u2019s latest \u201cAccess Your Information<\/a>\u201d tool shows, and users are feeling more empowered. Furthermore, in November 2020, Californians voted in favor of the new California Privacy Rights Act<\/a> to strengthen privacy protections for consumers. This is also reinforced by more and more states and countries considering or debating the introduction of comprehensive privacy legislation.<\/p>\n

In fact, a recent study found that 71% of respondents<\/a> checked their social media platform\u2019s advanced privacy settings when they joined. This is great progress, but we can do more. We know from our research that only 39% of users make sure the site or service they\u2019re using is legitimate, and a mere 12% use a dark web monitoring service. This year\u2019s International Data <\/strong>Privacy <\/strong>Day, January 28th<\/strong>, is the perfect opportunity to make sure that your sensitive information stays as safe as possible.<\/p>\n

The data we are looking to protect, known as Personal Data or\u00a0 Personally Identifiable Information (PII)<\/a>, can be anything that relates to your identity. And although many technology users feel that protecting this information is beyond their control<\/a>, we actually have a lot of simple and effective ways to safeguard our PII. So, let’s start this new year by owning our privacy with a closer look at our social media accounts.<\/p>\n

After all, we take pains to safeguard our finances, and the personal data we share on social channels is similar: it has value, and it\u2019s up to us to make sure we take the right steps to keep it protected. Security tools like antivirus software and password managers help enormously in boosting our overall security, but when it comes to social media in particular it\u2019s essential to know what kind of data we\u2019re generating, and how it is used and shared.<\/p>\n

First we need to recognize that where we click, \u201clike\u201d and login, all leave a digital footprint<\/a> that can be used to reveal more about your identity and habits than you would think. For example, just using Facebook, Amazon, or\u00a0Google to\u00a0login to third-party sites\u00a0generates\u00a0an\u00a0enormous\u00a0amount of information about\u00a0where you\u00a0go and what\u00a0you do. Many users choose this route because it is easier than creating and remembering passwords to each individual site.<\/p>\n

Another way\u00a0your data gets scattered\u00a0around is\u00a0through sharing\u2014whether\u00a0you intentionally post\u00a0on social media sites, or\u00a0use a website, app, or service that permits third-party access of user information. Many users unwittingly agree to this access because it\u2019s buried somewhere in a thick privacy policy.<\/p>\n

Now that we know a little more about how your\u00a0PII\u00a0gets\u00a0out, let\u2019s learn how to protect it.<\/p>\n

Here are a few<\/strong> tips to own your privacy:<\/strong><\/h2>\n

Avoid oversharing\u2014<\/strong>When it comes to\u00a0social media accounts,\u00a0set them to share with \u201cfriends only.\u201d This should give you some control, but it\u2019s also important to realize that your photos and data can still travel beyond your immediate network, so our best advice is not to post anything you wouldn\u2019t want a future boss to see, for example.<\/p>\n

For your other sensitive accounts, check to see which information is being shared, and with whom. If you\u2019re not comfortable with the terms, you can decide to opt out, or close your account.<\/p>\n

Check for linked logins\u2014<\/strong>If you use your Facebook or Google login credentials to\u00a0log in to\u00a0other accounts, it\u2019s a good idea to revise the list of sites that have access to your information and pare it down. In many cases you may have visited a site just once,\u00a0and\u00a0there is\u00a0no reason for the third-party site to hold onto your\u00a0data.\u00a0Delete the linked information<\/a> by visiting the website you used to login in the first place, and create unique login credentials for\u00a0the sites\u00a0you visit\u00a0frequently.<\/p>\n

Keep a careful eye on your apps\u2014<\/strong>Mobile apps have become a key vector for hackers<\/a>, so you want to make sure that you only download and install apps from reputable providers that have positive reviews.<\/p>\n

For the apps that are already on on your phone or tablet, check the security settings to see if they are accessing more information than they need to work properly. For instance, a mapping app needs your exact physical location, but a gaming app may not. McAfee\u00ae Mobile Security<\/a> can safeguard your devices from malicious files, and help prevent you from oversharing data with apps.<\/p>\n

Lose what you don\u2019t use\u2014<\/strong>If you have accounts for apps or services that you no longer use, it’s time to get rid of them. This prevents them from potentially leaking your information in the future. Just remember that deleting an app doesn\u2019t mean that your data is deleted. For that, you\u2019ll need to close your account.<\/p>\n

For the apps you want to keep, make sure they are updated, since updates often contain security fixes. You may also want to recheck the settings to ensure that your data is only being shared if you explicitly allow it.<\/p>\n

Let<\/strong> tech tools help\u2014<\/strong>Of course, I always recommend that you download security software, and a holistic solution like McAfee Total Protection<\/a> includes dedicated privacy tools, like a virtual private network (VPN), which scrambles your data while it flows over the network, ensuring that no one else can see it. It also includes safe browsing tools to keep you safer from malicious sites and downloads, and dark web monitoring to help you keep tabs on your personal data.<\/p>\n

McAfee also recently released a personal protection app<\/a> (in beta) that monitors the dark web to see if your login credentials have been leaked. If so, it alerts you, so you can change your passwords immediately. It also includes a VPN.<\/p>\n

Be careful where you click<\/strong>\u2014Even the most savvy users can still accidentally click on a dangerous link, so consider using the free McAfee\u00ae WebAdvisor<\/a> to alert you to risky links and downloads that may be hiding in your newsfeeds and timelines<\/a>, before you click on them.<\/p>\n

Stay aware of the latest scams\u2014<\/strong>Part of owning your privacy includes staying informed about the latest threats. These blogs<\/a> are a great resource.<\/p>\n

This Data Privacy Day make a resolution to take back control of your personal information, and help others do the same. For more information visit the National Cyber Security Alliance.<\/p>\n","protected":false},"excerpt":{"rendered":"

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