{"id":125195,"date":"2021-07-30T11:30:27","date_gmt":"2021-07-30T18:30:27","guid":{"rendered":"\/blogs\/?p=125195"},"modified":"2025-05-20T06:58:50","modified_gmt":"2025-05-20T13:58:50","slug":"the-new-mcafee-a-bold-new-world-of-protection-online","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/the-new-mcafee-a-bold-new-world-of-protection-online\/","title":{"rendered":"The New McAfee: A Bold New World of Protection Online"},"content":{"rendered":"

This news has\u00a0been some time in the making, and I\u2019m terrifically excited to share it.\u00a0<\/span>\u00a0<\/span><\/p>\n

As of\u00a0July\u00a027th, we take a decisive step forward, one where McAfee places its sole focus on consumers. People like you.\u00a0This marks the day we officially divest our enterprise business and dedicate ourselves to protecting people so they can freely enjoy life online.<\/span>\u00a0<\/span><\/p>\n

McAfee is now focused solely on people. People like you.<\/span><\/b>\u00a0<\/span><\/h2>\n

This\u00a0move\u00a0reflects years of evolution,\u00a0time spent re-envisioning\u00a0what online protection looks like\u00a0in everyday life\u2014how to make it\u00a0stronger,\u00a0easier to use,\u00a0and most importantly,\u00a0all the ways it can\u00a0make you feel safe and help you stay that way.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

In the coming days, you\u2019ll see your\u00a0experience with us\u00a0evolve dramatically\u00a0as well.\u00a0You\u2019ll see\u00a0advances in our\u00a0online protection\u00a0that\u00a0look, feel, and act\u00a0in bold new ways.\u00a0They\u00a0will put you in decisive control\u00a0of your identity and privacy, all\u00a0in a time where both are\u00a0so infringed upon.\u00a0And you\u2019ll also see\u00a0your protection\u00a0get simpler, much simpler, than before.<\/span>\u00a0<\/span><\/p>\n

Today,\u00a0I\u2019d like to give you a preview of what\u2019s ahead.<\/span>\u00a0<\/span><\/p>\n

You\u2019re driving big changes<\/span><\/b>\u00a0<\/span><\/h2>\n

First, these changes are\u00a0inspired\u00a0by you.\u00a0From\u00a0feedback,\u00a0research, interviews, and even having some of you\u00a0invite us\u00a0into your homes\u00a0to\u00a0show\u00a0us\u00a0how you live\u00a0life online, you\u2019ve\u00a0made it clear\u00a0what\u2019s working and what isn\u2019t. You\u2019ve also shared what\u2019s on your mind\u2014your\u00a0thoughts on\u00a0technology\u2019s rapid growth,\u00a0the concerns you have for\u00a0your children, and\u00a0the\u00a0times where life online makes you\u00a0feel vulnerable.\u00a0<\/span>\u00a0<\/span><\/p>\n

We\u2019re here to change things for the\u00a0better. And here\u2019s why \u2026\u00a0<\/span>\u00a0<\/span><\/p>\n

Our lives are more fluid and mobile than ever before. From the palm of our hand, we split the cost of dinner, purchase birthday gifts, dim the lights in our living room, warm up the car on a winter morning, and far more. In many ways, our smartphones are the remote control for our lives. From managing our finances to controlling our surroundings, we\u2019re increasing our use of technology to get things done and make things happen. Could any of us\u00a0have\u00a0imagined this when the\u00a0first smartphones rolled out\u00a0years ago?<\/span>\u00a0<\/span><\/p>\n

Without question, we\u2019re still\u00a0plenty reliant on our computers and laptops\u00a0too. Our recent research showed that we\u2019re looking forward to using them\u00a0in addition to our phones\u00a0for telemedicine, financial planning, and plenty of personal shopping\u2014each representing major upticks in usage than in years before, up to 74 percent more in some cases.<\/span>\u00a0<\/span><\/p>\n

Yet what\u2019s the common denominator here?\u00a0You.\u00a0Whatever device\u00a0you\u2019re using,\u00a0at the center of\u00a0all that activity\u00a0is you. You\u2019re the one who\u2019s getting\u00a0things done, making\u00a0things happen,\u00a0or simply passing\u00a0some time\u00a0with a show.\u00a0So,\u00a0while the device remains important, what\u2019s far more important is you\u2014and the way you\u2019re using your device\u00a0for ever-increasing\u00a0portions of\u00a0your life.\u00a0Safely. Confidently.\u00a0Easily.<\/span>\u00a0<\/span><\/p>\n

Security is all about you<\/span><\/b>\u00a0<\/span><\/h2>\n

Taken together, the time to squarely focus on protecting people is now. A new kind of online security is called for, one that can protect you as you go online throughout your day in a nearly constant and seamless fashion. We\u2019ve dedicated ourselves to making that happen. And you\u2019ll soon see what that looks like.<\/span>\u00a0<\/span><\/p>\n

So\u00a0how\u00a0can you expect this evolution to\u00a0take\u00a0shape? You\u2019ll see it in three significant ways:<\/span>\u00a0<\/span><\/p>\n

1. Personalized experience. <\/span><\/b>We\u2019re building security that protects you effortlessly wherever your day takes you. From device to device, place to place, and all the experiences online in between. Think of our approach to online protection like Netflix, which used to be a physical service where you waited in queue for that next episodic DVD of\u00a0<\/span>Lost<\/span><\/i> to get mailed to you.\u00a0Now your shows follow you\u00a0and stream anywhere, no matter what device you\u2019re on. It\u2019s the same thing with our security. It will recognize you and protect you whether you\u2019re at home or by the pool on vacation, on your laptop, or your phone,\u00a0with one consistent experience.\u00a0Again, it\u2019s all about you. Keeping you\u00a0protected\u00a0as you enjoy every perk and convenience of life online.<\/span><\/p>\n

2. Intelligent experience. <\/span><\/b>The next evolution\u00a0builds on\u00a0personalization and takes it a step further.\u00a0This is security that understands when you and your personal info is at risk and then takes intelligent steps to protect you. This could be your smartphone automatically connecting to VPN when you\u2019re at the airport, keeping you safe from prying eyes on public networks. It could also be alerts to you if your personal info is compromised so you can take steps to protect it. Or it could be a simple suggestion to help keep you safe while browsing, shopping,\u00a0or banking online. In all, it\u2019s intelligence that helps you stay safe and make safe choices.<\/span><\/p>\n

3. Simpler experience. <\/span><\/b>With this personalization and intelligence in place,\u00a0you can protect\u00a0everyone in\u00a0your\u00a0family\u00a0far more easily than ever.\u00a0It becomes practically automatic.\u00a0Regardless of their age, interests, or how much they know about technology,\u00a0this simplified approach to\u00a0online security\u00a0makes smart choices for you and your family wherever possible,\u00a0steering them clear of threats and\u00a0keeping everyone safer as a result.<\/span>\u00a0<\/span><\/p>\n

What won\u2019t change?<\/span><\/b>\u00a0<\/span><\/h2>\n

Us at your side. New and existing customers alike\u00a0will\u00a0still\u00a0benefit from McAfee\u2019s award-winning technology as you always have.\u00a0Further advances and features\u00a0will roll out to you as part of the regular updates\u00a0as they become available for\u00a0your subscriptio<\/span>n.\u00a0<\/span>In\u00a0all, you’ll always have the latest and greatest benefits of your product with us<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

As for our future,\u00a0expect more to come. Your confidence in us both fuels and informs these\u00a0leaps ahead. Thank you as always for choosing us for your protection. It\u00a0allows us to invest in breakthroughs\u00a0that\u00a0keep you\u00a0safe\u00a0against new and evolving threats, just as we have as a market leader for years.<\/span>\u00a0<\/span><\/p>\n

A bold new world of protection online<\/span><\/b>\u00a0<\/span><\/h2>\n

The new McAfee is focused on you.\u00a0It\u2019s a\u00a0bold new world\u00a0of\u00a0protection\u00a0online, where you are in control of your identity and privacy, where you have intelligence\u00a0that offers\u00a0right protection in the right moment, where you can simply feel safe,\u00a0and\u00a0where you\u2019re\u00a0ultimately free to enjoy your life online at every turn.<\/span>\u00a0<\/span><\/p>\n

Here\u2019s to what\u2019s next.\u00a0And I can\u2019t wait for you to experience it.<\/span>\u00a0<\/span><\/p>\n

Stay Updated<\/span><\/b><\/h2>\n

To stay updated on all things\u202f<\/span>McAfee<\/span><\/a>\u202fand on top of the latest consumer and mobile security threats, follow\u202f<\/span>@McAfee_Home<\/span><\/a>\u202fon Twitter, subscribe to\u202four\u202f<\/span>newsletter<\/span><\/a>, listen to our podcast\u202f<\/span>Hackable?<\/span><\/a>, and \u2018Like\u2019 us on\u202f<\/span>Facebook<\/span><\/a>.\u202f<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This news has\u00a0been some time in the making, and I\u2019m terrifically excited to share it.\u00a0\u00a0 As of\u00a0July\u00a027th, we take a…<\/p>\n","protected":false},"author":674,"featured_media":128953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661,8050],"tags":[10427],"coauthors":[3973],"class_list":["post-125195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security","category-mcafee-news","tag-mcafee-update"],"acf":[],"yoast_head":"\nThe New McAfee: A Bold New World of Protection Online | McAfee Blog The New McAfee: A Bold New World of Protection Online<\/title>\n<meta name=\"description\" content=\"This news has\u00a0been some time in the making, and I\u2019m terrifically excited to share it.\u00a0\u00a0 As of\u00a0July\u00a027th, we take a decisive step forward, one where McAfee As of July 27th, we take a decisive step forward, one where McAfee places its sole focus on consumers. 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