{"id":132229,"date":"2021-11-29T15:42:32","date_gmt":"2021-11-29T23:42:32","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=132229"},"modified":"2025-05-07T19:24:33","modified_gmt":"2025-05-08T02:24:33","slug":"how-to-help-your-kids-combat-clickbait-scams","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/family-safety\/how-to-help-your-kids-combat-clickbait-scams\/","title":{"rendered":"How to Help Your Kids Combat Clickbait Scams"},"content":{"rendered":"

We’ve all fallen for\u00a0clickbait.\u00a0Sometimes it’s a juicy headline designed to spark curiosity and drive traffic to a specific website. Other times it’s a quiz that will magically reveal your celebrity look-alike. While the innocent click connected to most clickbait is seemingly harmless, some clickbait can\u00a0install\u00a0dangerous malware\u00a0onto your devices.<\/span>\u00a0<\/span><\/p>\n

According to the FBI\u2019s Crime Complaint Center’s\u00a0<\/span>2020 Internet Crime Report<\/span><\/a>, internet crime increased by 300,000 complaints from 2019 to 2020. This statistic represents a 50 percent increase over one year and losses exceeding $4.2 billion.\u00a0<\/span>\u00a0<\/span><\/p>\n

Some clickbait scams exploit current events and\u00a0the\u00a0cultural climate, according to the\u00a0<\/span>Better Business Bureau<\/span><\/a>. The scam-tracking organization warns consumers to be wary of any news items, links, and popups that require you to\u00a0give\u00a0personal information. Depending on the scam’s goal,\u00a0the wrong click can\u00a0result in a slew of email or text spam, malicious data mining, or even a monthly charge on your phone bill. And the hidden hook? Clickbait\u00a0appears to be harmless at first glance,\u00a0so we often\u00a0share it with\u00a0friends without understanding the entire risk.\u00a0<\/span>\u00a0<\/span><\/p>\n

Critical Thinking vs. Impulse\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

Clickbait\u00a0relies on behavioral science.\u00a0Bad actors online know that people are naturally curious.\u00a0They\u00a0want to understand, close\u00a0their\u00a0knowledge gaps, and be entertained. A popular\u00a0<\/span>article in\u00a0<\/span>Wired<\/span><\/i><\/a>\u00a0attributes\u00a0our collective affinity for\u00a0clickbait to the role emotion plays in our daily choices and\u00a0to\u00a0our lazy brains. We want instant gratification when filling our knowledge gaps\u00a0online, cites Wired, which is\u00a0why we forgo caution and opt for quick clicks we know won’t deliver on its promise.\u00a0<\/span>\u00a0<\/span><\/p>\n

One way to begin changing those habits and\u00a0to\u00a0teach our kids to do the same is\u00a0by encouraging\u00a0critical thinking\u00a0and strengthening our digital literacy skills. Critical thinking is more than just pausing before you click. It’s understanding the environment.\u00a0Critical thinking is using\u00a0websites and apps with a keen eye toward the goals, motivations, and agendas\u00a0of the content provider.\u00a0It\u2019s asking questions\u00a0suchy\u00a0as:\u00a0<\/span>Where will this link take me? What’s this app or link’s goal? Do I know the person who sent me this link? What is this person, app, or website asking me to do? What risks could be on the other side of this link?<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0<\/span>How to combat clickbait.<\/span><\/b><\/h2>\n

The digital world and the paths we travel are littered with malicious landmines. One way to avoid those scams is to both stay educated and layer up with protection. Here’s how you (and your loved ones) can steer clear of the digital deception of clickbait.\u00a0<\/span>\u00a0<\/span><\/p>\n

Don\u2019t fall for it.<\/span><\/b>\u00a0\u00a0<\/span><\/h3>\n

Avoid clicking headlines that tout exclusive, shocking, or “you won’t believe what happened next” content or footage. If it sounds outrageous or smacks of gossip, it’s likely a scam.\u00a0<\/span>\u00a0<\/span><\/p>\n

Double up device protection<\/span><\/b>. <\/span><\/h3>\n

Few people have the extra bandwidth to analyze internet content 24\/7. For targeted protection against malware and viruses, consider\u00a0<\/span>comprehensive security software<\/span><\/a>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Avoid Smishing.<\/span><\/b>\u00a0<\/span><\/h3>\n

Clickbait sent via text (SMS) is called smishing, and it tends to spike during the holiday season. The link can appear from a big brand retailer and might alert you to a holiday package or encourage you to apply for a holiday loan. Do not click. Report smishing and forward the spam SMS message to\u00a0<\/span>the Spam Reporting Service<\/span><\/a>\u00a0at 7726 (SPAM).<\/span>\u00a0<\/span><\/p>\n

Avoid suspicious links.<\/span><\/b>\u00a0<\/span><\/h3>\n

Avoid questionable websites that prompt you to click on links, complete a survey,\u00a0or download extra plug-ins to access\u00a0the content you want.\u00a0Look for the ‘S’ in HTTPS\u00a0in URLs\u00a0when browsing online. The ‘S’ means the website is safe and secure.<\/span>\u00a0<\/span><\/p>\n

Don’t offer personal information.<\/span><\/b>\u00a0<\/span><\/h3>\n

Do\u00a0give\u00a0personal information or banking details to unknown websites\u00a0or share your password with any vendor or site.\u00a0<\/span>\u00a0<\/span><\/p>\n

Hover\u00a0over the link.<\/span><\/b><\/h3>\n

If you hover over a hyperlink, its web address will pop up which could lead you to unfamiliar websites.\u00a0<\/span>\u00a0<\/span><\/p>\n

Trust no one\u2014not even friends.<\/span><\/b>\u00a0<\/span><\/h3>\n

Today, sadly, you can’t even trust emails and direct messages, posts, or even texts from your friends because they may have been hacked. Bad actors have found ways to drop familiar details into conversations and reach out in personable ways that immediately gain your trust. Pause and analyze before liking or sharing a link to a news item, a giveaway, or an opportunity. It may not be your friend that posted or recommended the link.\u00a0<\/span>\u00a0<\/span><\/p>\n

Get choosy about\u00a0content.<\/span><\/b><\/h3>\n

\u00a0You may agree with a headline or be outraged by a piece of “news,” but that doesn’t mean it’s true. Bad actors are savvy. They will exploit political division or a global tragedy and capitalize on fear by planting clickbait that is almost impossible to ignore without clicking. This tactic\u00a0makes people\u00a0feel\u00a0emotionally\u00a0compelled to share the story with others,\u00a0which only increases\u00a0the scam\u2019s destruction.\u00a0Look for spelling errors, poorly designed websites, and misspelled web addresses.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

If something doesn’t look right, but you’re curious about the information in the headline, stop and do your research before sharing. Go to a reliable news site to verify the information.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are bad actors, digital distractions, and cyber traps around every corner online. However, deciding to be intentional with your family’s online safety will render long-term habits that will shut out the bad\u00a0actors online, making more room for the good stuff we all enjoy.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve all fallen for\u00a0clickbait.\u00a0Sometimes it’s a juicy headline designed to spark curiosity and drive traffic to a specific website. Other…<\/p>\n","protected":false},"author":642,"featured_media":132235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10670,12],"tags":[],"coauthors":[3359],"class_list":["post-132229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","category-family-safety"],"acf":[],"yoast_head":"\nHow to Help Your Kids Combat Clickbait Scams | McAfee Blog<\/title>\n<meta name=\"description\" content=\"We've all fallen for\u00a0clickbait.\u00a0Sometimes it's a juicy headline designed to spark curiosity and drive traffic to a specific website. 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