{"id":159855,"date":"2024-09-20T05:14:15","date_gmt":"2024-09-20T12:14:15","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=159855"},"modified":"2024-09-20T06:41:43","modified_gmt":"2024-09-20T13:41:43","slug":"what-is-a-data-broker","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/what-is-a-data-broker\/","title":{"rendered":"What Is a Data Broker?"},"content":{"rendered":"

A <\/span>data broker<\/span>\u00a0is an organization that makes money by collecting your <\/span>personal information<\/span><\/a>, analyzing it, and licensing it out to be used by other companies for things like <\/span>marketing purposes<\/span>.<\/span>\u00a0<\/span><\/p>\n

Data <\/span>providers<\/span> gather data from many different sources to create a profile of who you are. This profile includes things like your interests, hobbies, demographics, and even the products you use.\u00a0<\/span>\u00a0<\/span><\/p>\n

Generally, <\/span>data broker companies<\/span> only deal with customers to collect information. A few of the top <\/span>data brokerage<\/span> companies are <\/span>Epsilon<\/span>, <\/span>Acxiom<\/span>, and <\/span>Experian<\/span>, but there are many <\/span>data brokerages<\/span> worldwide that make a hefty profit from <\/span>aggregating<\/span> and distributing consumers\u2019 <\/span>personal data<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

This article explains everything you need to know about <\/span>data brokers<\/span>, including what they do, how they get your information, and what you can do to limit the data they can access from you.<\/span>\u00a0<\/span><\/p>\n

Where do <\/span><\/b>data brokers<\/span><\/b> get your information?<\/span><\/b><\/h2>\n

There are several ways <\/span>information brokers<\/span> can get your information \u2014 both online and <\/span>offline<\/span>.<\/span>\u00a0<\/span><\/p>\n