{"id":161261,"date":"2022-11-03T02:39:45","date_gmt":"2022-11-03T09:39:45","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=161261"},"modified":"2025-04-01T18:51:05","modified_gmt":"2025-04-02T01:51:05","slug":"how-much-of-your-personal-info-is-available-online-a-simple-search-could-show-you-plenty","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/how-much-of-your-personal-info-is-available-online-a-simple-search-could-show-you-plenty\/","title":{"rendered":"How much of your personal info is available online? A simple search could show you plenty."},"content":{"rendered":"<p><span data-contrast=\"none\">What you paid for your home, who lives there with you, your age, your children, your driving record, education, occupation, estimated income, purchasing habits, and any political affiliations you may have\u2014all pretty personal information, right? Well, there\u2019s a good chance that anyone can find it online. All it takes is your name and address. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Thankfully, there\u2019s something you can do about it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But first, go ahead and give it a try. Type your name and address in a search bar and see what comes up. If you\u2019re like most people, your search results turned up dozens of sites with your information on them. Some sites offer bits of it for free. Other sites offer far more detailed information, for a price.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Who\u2019s behind all this? Data brokers. All part of <\/span><a href=\"https:\/\/www.latimes.com\/business\/story\/2019-11-05\/column-data-brokers\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">a global data economy estimated at $200 billion U.S. dollars a year<\/span><\/a><span data-contrast=\"none\"> fueled by thousands of <\/span><a href=\"https:\/\/techpolicy.sanford.duke.edu\/wp-content\/uploads\/sites\/4\/2023\/02\/Kim-2023-Data-Brokers-and-the-Sale-of-Americans-Mental-Health-Data.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">data points on billions of people<\/span><\/a><span data-contrast=\"none\"> scraped <\/span><span data-contrast=\"none\">from public records, social media, third-party sources, and sometimes other data broker sites as well.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The result? A chillingly accurate picture of you.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">So accurate, that reporters and law enforcement will often use profiles from data broker sites to dig up a person\u2019s background. And so could scammers and thieves.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Data brokers\u2014a primary resource for spammers, scammers, and thieves<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Ever wonder how you end up with all those spam calls and texts? Look no further than the data brokers. They help scammers compile the calling and texting lists they use. Yet spammy calls and texts are just part of the problem with these sites. They can give thieves the tools they need to steal your identity.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">How? Visualize your identity as a jigsaw puzzle. Every bit of personal information makes up a piece, and if you cobble enough pieces together, a scammer or thief could have enough information to steal your identity. And data brokers compile all those pieces in one place and offer up them up in droves.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you\u2019re wondering if this activity is legal or at least regulated in some way, it largely isn\u2019t. For example, the U.S. has no federal laws that require data brokers to remove personal information from their sites if requested to do so. On the state level, <\/span><span data-contrast=\"none\">Nevada, Vermont, and California have legislation in place aimed at protecting consumers<\/span><span data-contrast=\"none\"> from having their data disclosed on these sites. Other legislation is being considered, yet as of this writing there\u2019s very little on the books right now.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With next to no oversight, data brokers continue to collect personal information, which may or may not be accurate. It may be out of date or flat out wrong. Likewise, as it is with any large data store, <\/span><a href=\"https:\/\/www.cpomagazine.com\/cyber-security\/major-data-broker-exposes-235-million-social-media-profiles-in-data-leak\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">data brokers are subject to hacks and attacks, which may lead to breaches<\/span><\/a><span data-contrast=\"none\"> that release detailed personal information onto the dark web and into the hands of bad actors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Put plainly, data brokers collect, buy, and sell high volumes of personal information, often in ways that leave no trace that it\u2019s happening to you\u2014or that the information is correct in any way.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Removing your name and information from data broker sites<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">All this can feel like it\u2019s out of your control. And maybe the search you did on yourself made you a little uneasy. (Understandable!) Yet you have plenty of ways you can curb this activity and even remove your information from some of the riskiest data broker sites as well.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It starts by finding out which sites have information on you, followed by filing requests to have it removed. Yet with dozens and dozens of these sites proliferating online, this can be a time-consuming process. Not to mention a frustrating one. <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\"><span data-contrast=\"none\">We created McAfee+<\/span><\/a><span data-contrast=\"none\"> so people can not only be safe but feel safe online, particularly in a time when there\u2019s so much concern about identity theft and invasion of our online privacy.\u00a0 McAfee+ contains a comprehensive set of tools, such as Personal Data Cleanup which are designed to help protect your online privacy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.mcafee.com\/learn\/personal-data-cleanup?path=blogs\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Personal Data Cleanup scans some of the riskiest data broker sites and shows you which ones are selling your personal info.<\/span><\/a><span data-contrast=\"none\"> It also provides guidance on how you can remove your data from those sites and can even manage the removal for you depending on your plan<\/span><span data-contrast=\"none\">. \u200b<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">And because getting your info removed once isn\u2019t a guarantee that a data broker won\u2019t collect and post it again, Personal Data Cleanup can continually monitor those sites. So should your info get posted again, you can request its removal again as well.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Seven ways you can keep your personal information from data brokers<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The other way you can thwart data brokers involves cleaning up your tracks when you go online, essentially leaving a smaller amount of data in your wake that they can collect and resell.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Use a VPN:<\/span><\/b> <a href=\"https:\/\/www.mcafee.com\/en-us\/vpn.html?path=blogs\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">A VPN is a Virtual Private Network<\/span><\/a><span data-contrast=\"auto\">, which protects your data and privacy online by creating an encrypted tunnel that makes your activity far more anonymous than without one. Classically, it\u2019s a great way to shield your information from crooks and snoops while you\u2019re banking, shopping, or handling any kind of sensitive information online. However, it has some terrific privacy benefits as well because it makes your time online more private by reducing the personal information that others can collect and track\u2014including data brokers.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Make your social media profile private: <\/span><\/b><span data-contrast=\"auto\">Public social media profiles provide data brokers with an absolute goldmine of personal information. If you\u2019ve filled out things like your employer, school, spouse, and so on, data brokers will grab it. They may also cull your interests, likes, and groups for even more profiling information. While we\u2019ve always recommended setting your profile private for friends and family only, data brokers and all their snooping make setting it to private all that more important.\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Think twice about using loyalty cards:<\/span><\/b><span data-contrast=\"auto\"> Whether it\u2019s at your drug store, supermarket, or any number of other retailers, the \u201cdiscount\u201d you get with a loyalty card may come with a price\u2014your personal information. Data brokers buy and sell purchasing histories to round out the personal profiles they create. If you\u2019d rather keep data brokers from knowing what things you buy, make your purchases without your loyalty card. In all, it\u2019s a tradeoff. Is the discount worth the potential hit to your privacy?<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Refuse those cookies:<\/span><\/b><span data-contrast=\"auto\"> Thanks in large part to the <\/span><a href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">General Data Protection Regulation (GDPR) in the European Union<\/span><\/a><span data-contrast=\"auto\">, many websites now prompt their visitors with options for tracking cookies. If you\u2019ve come across these prompts already you know that they\u2019re hard to miss. Once you click on them, you have the option to select only the most necessary, functional cookies\u2014and if you\u2019d like to enable other cookies for convenience and perhaps marketing purposes. Here, the most private bet is to enable the absolute minimum, which can prevent further information from ending up in the hands of data brokers.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Turn off location services for your smartphone apps:<\/span><\/b><span data-contrast=\"auto\"> Just like real estate brokers, data brokers are all about \u201clocation, location, location.\u201d By not only knowing what you\u2019re doing but where you\u2019re doing it too gives them that much more insight into your travels and behaviors. Advertisers particularly love location data and will create highly targeted ad campaigns based on where you\u2019re going and where you are. One source for this location data are your apps. Depending on the app and the user agreement in place, various apps may collect and share location information. Head to your phone\u2019s settings and disable your location services app-by-app, keeping it enabled for only the most necessary of apps and for only while using the app.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Turn off your phone\u2019s Wi-Fi and Bluetooth when you\u2019re not using them:<\/span><\/b><span data-contrast=\"auto\"> Some retailers use \u201cpassive tracking\u201d technologies while you\u2019re in or nearby their stores. It works by tapping into your Wi-Fi or Bluetooth connections as they search for networks and devices they can pair with. Retailers have sensors that they can connect to, which then collect data. With that data they can determine several things, like when their stores see the most traffic, what the most popular items and displays are, or if you simply walk by the storefront and don\u2019t enter. And because each smartphone has its own unique identifier, a MAC number (Media Access Control), there\u2019s the possibility they can associate you with your phone. This one has a simple fix. Turn off your Wi-Fi and Bluetooth when you\u2019re not using them so you can\u2019t be tracked.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Install and use online protection software:<\/span><\/b><span data-contrast=\"auto\"> By protecting your devices, you protect what\u2019s on them, like your personal information. <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Comprehensive online protection software can protect your identity in several ways<\/span><\/a><span data-contrast=\"auto\">, like create and manage the strong, unique passwords and provide further services that monitor and protect your identity\u2014in addition to digital shredders that can permanently remove sensitive documents (simply deleting them won\u2019t do that alone.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2><b><span data-contrast=\"none\">Get your personal info back in your hands where it belongs<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Searching for your name and address can turn up some surprises and introduce you to the world of data brokers, the dozens and dozens of companies that collect, buy, and sell your personal information. While data brokers sell this information to companies for advertising and marketing purposes, <\/span><span data-contrast=\"none\">they will also <\/span><span data-contrast=\"none\">sell that information to hackers, scammers, and thieves. Simply put, they don\u2019t discriminate when selling your personal info. That puts more than just your privacy at risk, it can put your identity at risk as well. By selling your personal information, it can give\u00a0bad actors the info\u00a0they need to commit identity fraud and theft. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While cleaning up personal information from these sites is often a difficult and time-consuming task, tools like our <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Personal Data Cleanup<\/span><\/a><span data-contrast=\"auto\"> can <\/span><span data-contrast=\"none\">now dig out the sites where your personal info is posted and can help you remove it. Moreover, you now have several tricks and tactics you can use to reduce the amount of personal data these sites can collect. In all, you now have far more control over what data brokers can collect, buy, and sell than you had before. And now is most certainly a time to take that control given all the time we spend online and the many ways we rely on it to help us work, play, and simply get things done.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What you paid for your home, who lives there with you, your age, your children, your driving record, education, occupation,&#8230;<\/p>\n","protected":false},"author":674,"featured_media":161276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[6339,10216,5471],"coauthors":[3973],"class_list":["post-161261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy-identity-protection","tag-identity-protection","tag-online-identity-protection","tag-vpn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How much of your personal info is available online? 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