{"id":162203,"date":"2022-11-28T02:23:14","date_gmt":"2022-11-28T10:23:14","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=162203"},"modified":"2024-02-21T19:52:49","modified_gmt":"2024-02-22T03:52:49","slug":"mcafee-personal-data-cleanup-your-partner-in-living-a-more-private-online-life","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/mcafee-personal-data-cleanup-your-partner-in-living-a-more-private-online-life\/","title":{"rendered":"McAfee Personal Data Cleanup: Your Partner in Living a More Private Online Life"},"content":{"rendered":"<p><span data-contrast=\"auto\">Do yourself a favor: Open a new browser tab and head to your search engine of choice. Type in your full name and home address. Then, see what pops up.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Are the results sparking an ember of unease in the back of your brain? Whether you\u2019re a private person online or you\u2019re comfortable sharing your daily life updates on social media, there are likely to be several personal details about you on sites that shouldn\u2019t have that information. Some of these sites may be data brokerage websites.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Data brokerage sites are legal and are mostly used by annoying advertisers, though cybercriminals may also use them maliciously. The average person has their information for sale on 31 data brokerage sites, and 95% of people have their personal information on sale without their permission.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So how do you scrub the internet of your personal details to keep your identity secure? <\/span><a href=\"https:\/\/www.mcafee.com\/learn\/personal-data-cleanup?path=blogs\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">McAfee Personal Data Cleanup<\/span><\/a><span data-contrast=\"auto\"> is a service that prevents your personal information from being collected and sold online. Here\u2019s why you should consider taking a few easy steps now to give you peace of mind about the security of your <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/take-it-personally-ten-tips-for-protecting-your-personally-identifiable-information-pii\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">personally identifiable information<\/span><\/a><span data-contrast=\"auto\"> (PII).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Make Your Attack Surface as Small as Possible<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Attack surface is a term usually applied to corporate security, but it\u2019s a great visualization for everyday people going about their personal online errands and entertainment. An attack surface is the number of possible entry points a cybercriminal could weasel their way through to get at your valuable and private information. Entry points include your social media profiles, your online shopping accounts, and data brokerage sites. The fewer entry points you have, the harder it is for cybercriminals to find and exploit them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While Social Security Numbers (SSNs) are generally revered as the piece of PII to guard most closely, a cybercriminal can still damage your identity with just your name and an address, email address, or phone number. For example, they can request new passwords or multifactor authentication one-time passcodes to break their way into online banking or shopping accounts. Security breaches are happening to huge companies all over the world. All it takes is for your SSN to be leaked in one of them, for a cybercriminal to piece together your digital clone and use it to harm your identity or credit.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Personal Data Cleanup minimizes your attack surface by removing as much PII as possible that\u2019s floating around the internet, just waiting for someone to buy it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Give Yourself a Blank Online Slate<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">When you\u2019re aware of how many unauthorized vendors are selling your PII, it could be the wakeup call you need start adopting more cautious online habits. For instance, <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/the-ultimate-guide-to-safe-sharing-online\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">oversharing on social media<\/span><\/a><span data-contrast=\"auto\"> leaks a lot of valuable details that a savvy criminal can then use to take educated guesses at your passwords or craft a <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/its-social-media-day-heres-how-to-protect-yourself-from-social-engineering-online\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">social engineering<\/span><\/a><span data-contrast=\"auto\"> plot catered just to you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The present is as good a time as any to start protecting your identity for the future; however, getting started is often the most difficult step. It can seem overwhelming to <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/5-steps-to-removing-your-personal-information-from-the-internet\/\"><span data-contrast=\"none\">reach out to every data brokerage site<\/span><\/a><span data-contrast=\"auto\"> individually and request they remove your info. Personal Data Cleanup can be your partner not only in beginning the cleanup process but in monitoring your data security to keep your online presence as minimal as possible. The service scans the internet\u2019s riskiest sites and then, before deleting your information from these sites, runs it by you to confirm. Then, it will continually monitor those same sites, as your information will likely reappear every two to four months.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Cleaning Up Your Data Is So Easy, There\u2019s No Reason Not To<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Do not underestimate the tenacity of a cybercriminal. Even for people who have the attitude that their PII is bound to be somewhere online and that it\u2019s no big deal, McAfee Personal Data Cleanup manages three key steps in the data removal process: scanning, removing, and monitoring. So, even if you\u2019re not convinced that data brokerage sites are a threat, the process is too easy to put off any longer!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For those who are concerned about their online privacy, full-service Personal Data Cleanup is included in <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/products\/mcafee-plus-ultimate.html?path=blogs\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">McAfee+ Ultimate<\/span><\/a><span data-contrast=\"auto\">, which is the complete package to let you live your online life in private. McAfee+ Ultimate also includes identity monitoring and identity theft resolution services, unlimited VPN, credit lock, and much more.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In 2021, more than 1.4 million identity theft complaints were filed to the Federal Trade Commission.<\/span><span data-contrast=\"auto\">1<\/span><span data-contrast=\"auto\"> Identity theft can occur to anyone, so take steps today, starting with data brokerage sites, to live a more secure and more private digital life.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">1<\/span><span data-contrast=\"auto\">Federal Trade Commission, \u201c<\/span><a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2022\/02\/new-data-shows-ftc-received-28-million-fraud-reports-consumers-2021-0#:~:text=In%20\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">New Data Shows FTC Received 2.8 Million Fraud Reports from Consumers in 2021<\/span><\/a><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do yourself a favor: Open a new browser tab and head to your search engine of choice. Type in your&#8230;<\/p>\n","protected":false},"author":674,"featured_media":162218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[15614,7204,15615,5326],"coauthors":[3973],"class_list":["post-162203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy-identity-protection","tag-mcafee-personal-data-cleanup","tag-online-privacy","tag-personal-data-cleanup","tag-pii"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McAfee Personal Data Cleanup: Your Partner in Living a More Private Online Life | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Do yourself a favor: Open a new browser tab and head to your search engine of choice. Type in your full name and home address. 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