{"id":163176,"date":"2023-01-09T06:25:56","date_gmt":"2023-01-09T14:25:56","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=163176"},"modified":"2025-05-20T06:54:59","modified_gmt":"2025-05-20T13:54:59","slug":"the-case-for-your-security-at-ces-2023","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/the-case-for-your-security-at-ces-2023\/","title":{"rendered":"The Case for Your Security at CES 2023"},"content":{"rendered":"<p><span data-contrast=\"auto\">As technology weaves itself into our lives in new and unexpected ways, some of it will get quite personal and close to home. That made itself clear at CES this year, which makes a strong case for your security.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The more things we connect, the more data we create. Data about ourselves that companies and others collect, share, and sell\u2014where we are and what we\u2019re doing, along with what we buy, watch, and search for. And today, we\u2019re creating more of it and in more exacting detail.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We connect our homes with smart devices that create data about our comings and goings, and we connect ourselves with smart glasses and watches, rings, and things that track our health, our sleep, and wellness overall. Meanwhile, we have virtual reality and augmented reality hardware companies that want a place on your face with headsets and experiences that will take you into the metaverse.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>You, Your Privacy, and Identity<\/h2>\n<p><span data-contrast=\"auto\">Walking the floor of this year\u2019s CES, you\u2019ll see all these things, and plenty more. Yet central to it all is one thing\u2014you. Specifically, your privacy and identity.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As technology evolves so rapidly and brings new ways of experiencing our world, it\u2019s an exciting time. It\u2019s also a somewhat uncertain time. What data will these devices create? Who\u2019ll collect it? What will they do with it? And importantly, what can you do to protect yourself? Questions about your security are very much on our minds, and they\u2019re on yours too. You\u2019ve told us as much. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">80% of you are concerned that a company could sell their data to another company.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">81% of you are concerned that your identity could be stolen from an online transaction.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And unsurprisingly, protection is very much on your mind as well.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">85% of you want to protect your identity online.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">84% of you want to take back control of your data online.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And that\u2019s where we come in. Just as the floor of CES showcases the evolution of life online, we\u2019re evolving online protection as well. McAfee+ represents that next step\u2014a product line that gives you a full slate of online protection that covers your privacy, identity, and devices so you can enjoy life online with confidence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the center of that online life is you, and our definition of online protection has become quite expansive as a result. We see how it can help you monitor your credit, your identity, and where your personal information crops up online. We see how it can prevent the wrong people from getting their hands on data and info too. And we see how our industry-first Protection Score can show you how safe you are\u2014and offer guidance that can make you safer still. In all, we see it as an online companion, one that removes uncertainty and gives you a feeling of security. Because you truly are secure.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In all, protection today demands this comprehensive approach because we go about so much of our day online. McAfee+ reflects that reality. And with that, the various plans for McAfee+ include:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/learn\/personal-data-cleanup\/\" target=\"_blank\" rel=\"noopener\">Personal Data Cleanup<\/a> reveals which high-risk data brokers and people search sites are collecting and selling your personal information and requests the removal of the information, confirms completion, and conducts ongoing scans as data is always being collected.\u00a0\u00a0 <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/en-us\/vpn.html\" target=\"_blank\" rel=\"noopener\">Unlimited Secure VPN<\/a> that automatically connects to public Wi-Fi to protect online privacy and safeguard personal data while online banking, shopping, or browsing.\u00a0\u00a0 <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/learn\/identity-theft-coverage\/\" target=\"_blank\" rel=\"noopener\">$1M Identity Theft and Stolen Funds Coverage<\/a> to reimburse lost funds or expenses in restoring the customer\u2019s identity, including losses to 401(k) accounts.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ransomware Coverage to reimburse up to $25,000 for losses and ransom fees.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Licensed Restoration Experts who can take necessary actions to repair identity and credit issues, including assistance to assist with identity fraud of a deceased family member.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/learn\/credit-monitoring\/\">Credit Monitoring<\/a> and Alerts keeps an eye on changes to your credit score, report, and accounts with timely notifications and guidance so you can take action to tackle identity theft.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Credit Score and Report to help you stay on top of daily changes to your credit score and report, from a single location.\u00a0 <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Credit Lock reduces the chance of becoming a victim of identity theft by allowing you to quickly lock and unlock your credit, which can help prevent unauthorized opening of accounts.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/learn\/security-freeze\/\" target=\"_blank\" rel=\"noopener\">Security Freeze<\/a> prevents unauthorized access to existing accounts or new ones being set up in your name with a credit, bank, or utility freeze.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/learn\/identity-monitoring\/\" target=\"_blank\" rel=\"noopener\">Identity Monitoring<\/a> for up to 60 unique pieces of personal information on the dark web with timely alerts up to 10 months sooner than competitive products.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And that list will only continue to grow. As the year takes shape, we\u2019ll roll out yet more protections that will give you even more control of your privacy and identity. Particularly as you and your household rely on life online more and more.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As is true any year at CES, we see all manner of potential. New ways to make the day easier, more enjoyable, and more productive thanks to life online. Yet amidst it all, we see you. We see how you\u2019ll use these new technologies, what the privacy, identity, and security implications are, and how we can protect you so you can benefit from these advances in technology, safely. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Like you, we\u2019re excited for what\u2019s next, and we\u2019ll see to it that you can enjoy it\u2014with protection that looks after you, your household, and your family.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As technology weaves itself into our lives in new and unexpected ways, some of it will get quite personal and&#8230;<\/p>\n","protected":false},"author":674,"featured_media":163181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661],"tags":[5652,15686],"coauthors":[3973],"class_list":["post-163176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security","tag-ces","tag-tech-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Case for Your Security at CES 2023 | McAfee Blog<\/title>\n<meta name=\"description\" content=\"As technology weaves itself into our lives in new and unexpected ways, some of it will get quite personal and close to home. 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