{"id":171237,"date":"2023-06-28T06:31:55","date_gmt":"2023-06-28T13:31:55","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=171237"},"modified":"2024-11-20T01:35:56","modified_gmt":"2024-11-20T09:35:56","slug":"how-to-protect-your-privacy-from-generative-ai","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/how-to-protect-your-privacy-from-generative-ai\/","title":{"rendered":"How to Protect Your Privacy From Generative AI"},"content":{"rendered":"<p><span data-contrast=\"auto\">With the rise of artificial intelligence (AI) and machine learning, concerns about the privacy of personal data have reached an all-time high. Generative AI is a type of AI that can generate new data from existing data, such as images, videos, and text. This technology can be used for a variety of purposes, from facial recognition to creating \u201cdeepfakes\u201d and manipulating public opinion. As a result, it\u2019s important to be aware of the potential risks that generative AI poses to your privacy. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this blog post, we\u2019ll discuss how to protect your privacy from generative AI.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">1. Understand what generative AI is and how it works.<\/span><\/h2>\n<p><span data-contrast=\"auto\">Generative AI is a type of AI that uses existing data to generate new data. It\u2019s usually used for things like facial recognition, speech recognition, and image and video generation. This technology can be used for both good and bad purposes, so it\u2019s important to understand how it works and the potential risks it poses to your privacy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">2. Be aware of the potential risks.<\/span><\/h2>\n<p><span data-contrast=\"auto\">Generative AI can be used to create deepfakes, which are fake images or videos that are generated using existing data. This technology can be used for malicious purposes, such as manipulating public opinion, identity theft, and spreading false information. It\u2019s important to be aware of the potential risks that generative AI poses to your privacy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">3. Be careful with the data you share online.<\/span><\/h2>\n<p><span data-contrast=\"auto\">Generative AI uses existing data to generate new data, so it\u2019s important to be aware of what data you\u2019re sharing online. Be sure to only share data that you\u2019re comfortable with and be sure to use strong passwords and two-factor authentication whenever possible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">4. Use privacy-focused tools.<\/span><\/h2>\n<p><span data-contrast=\"auto\">There are a number of privacy-focused tools available that can help protect your data from generative AI. These include tools like privacy-focused browsers, <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/vpn.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">VPNs<\/span><\/a><span data-contrast=\"auto\">, and encryption tools. It\u2019s important to understand how these tools work and how they can help protect your data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">\u00a05. Stay informed.<\/span><\/h2>\n<p><span data-contrast=\"auto\">It\u2019s important to stay up-to-date on the latest developments in generative AI and privacy. Follow trusted news sources and keep an eye out for changes in the law that could affect your privacy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By following these tips, you can help protect your privacy from generative AI. It\u2019s important to be aware of the potential risks that this technology poses and to take steps to protect yourself and your data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Of course, the most important step is to be <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/cyber-scam\/customer-scam-awareness.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">aware and informed<\/span><\/a><span data-contrast=\"auto\">. Research and organizations that are using generative AI and make sure you understand how they use your data. Be sure to read the terms and conditions of any contracts you sign and be aware of any third parties that may have access to your data. Additionally, be sure to look out for notifications of changes in privacy policies and take the time to understand any changes that could affect you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, make sure to regularly check your accounts and reports to make sure that your data is not being used without your consent. You can also take the extra step of making use of the security and privacy features available on your device. Taking the time to understand which settings are available, as well as what data is being collected and used, can help you <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">protect your privacy and keep your data safe<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span data-contrast=\"none\">This blog post was co-written with artificial intelligence<\/span><\/i><i><span data-contrast=\"none\"> (AI) as a tool to supplement, enhance, and make suggestions. While AI may assist in the creative and editing process, the thoughts, ideas, opinions, and the finished product are entirely human and original to their author. We strive to ensure accuracy and relevance, but please be aware that AI-generated content may not always fully represent the intent or expertise of human-authored material.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the rise of artificial intelligence (AI) and machine learning, concerns about the privacy of personal data have reached an&#8230;<\/p>\n","protected":false},"author":1407,"featured_media":171252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10670,10661],"tags":[15904,15905,15906,15907,15908],"coauthors":[15735],"class_list":["post-171237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","category-internet-security","tag-ai-and-privacy","tag-ai-privacy","tag-ai-privacy-issues","tag-artificial-intelligence-protection","tag-generative-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Protect Your Privacy From Generative AI | McAfee Blog<\/title>\n<meta name=\"description\" content=\"With the rise of artificial intelligence (AI) and machine learning, concerns about the privacy of personal data have reached an all-time high. 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