{"id":171904,"date":"2023-08-02T04:06:33","date_gmt":"2023-08-02T11:06:33","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=171904"},"modified":"2025-03-27T00:41:33","modified_gmt":"2025-03-27T07:41:33","slug":"the-wild-west-of-ai-do-any-ai-laws-exist","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/the-wild-west-of-ai-do-any-ai-laws-exist\/","title":{"rendered":"The Wild West of AI: Do Any AI Laws Exist?"},"content":{"rendered":"<p><span data-contrast=\"none\">Are we in the Wild West? Scrolling through your social media feed and breaking news sites, all the mentions of artificial intelligence and its uses makes the online world feel like a lawless free-for-all.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While your school or workplace may have rules against using AI for projects, as of yet there are very few laws regulating the usage of mainstream AI content generation tools. As the technology advances are laws likely to follow? Let\u2019s explore.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">What AI Laws Exist?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">As of August 2023, there are no specific laws in the United States governing the general public\u2019s usage of AI. For example, there are no explicit laws banning someone from making a <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/ai-in-the-hands-of-cybercriminals-how-to-spot-fake-art-and-deepfakes\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">deepfake<\/span><\/a><span data-contrast=\"none\"> of a celebrity and posting it online. However, if a judge could construe the deepfake as defamation or if it was used as part of a scam, it could land the creator in hot water.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The White House issued a draft of an artificial intelligence bill of rights that outlines best practices for AI technologists. This document isn\u2019t a law, though. It&#8217;s more of a list of suggestions to urge developers to make AI unbiased, as accurate as possible, and to not completely rely on AI when a human could perform the same job equally well.<\/span><span data-contrast=\"none\">1<\/span><span data-contrast=\"none\"> The European Union is in the process of drafting the EU AI Act. Similar to the American AI Bill of Rights, the EU\u2019s act is mostly directed toward the developers responsible for calibrating and advancing AI technology.<\/span><span data-contrast=\"none\">2<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">China is one country that has formal regulations on the use of AI, specifically deepfake. A new law states that a person must give express consent to allow their faces to be used in a deepfake. Additionally, the law bans citizens from using deepfake to create fake news reports or content that could negatively affect the economy, national security, or China\u2019s reputation. Finally, all deepfakes must include a disclaimer announcing that the content was synthesized.<\/span><span data-contrast=\"none\">3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Should AI Laws Exist in the Future?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">As scammers, edgy content creators, and money-conscious executives push the envelope with deepfake, AI art, and text-generation tools, laws governing AI use may be key to stopping the spread of fake news and protect people\u2019s livelihoods and reputations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Deepfake challenges the notion that \u201cseeing is believing.\u201d Fake news reports can be dangerous to society when they encourage unrest or spark widespread outrage. Without treading upon the freedom of speech, is there a way for the U.S. and other countries to regulate deepfake creators with intentions of spreading dissent? China\u2019s mandate that deepfake content must include a disclaimer could be a good starting point.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The Writers Guild of America (WGA) and Screen Actors Guild \u2013 American Federation of Television and Radio Artists (SAG-AFTRA) strikes are a prime example of how unbridled AI use could turn invasive and impact people\u2019s jobs. In their new contract negotiations, each union included an AI clause. For the writers, they\u2019re asking that AI-generated text not be allowed to write \u201cliterary material.\u201d Actors are arguing against the widespread use of AI-replication of actors\u2019 voices and faces. While deepfake could save (already rich) studios millions, these types of recreations could put actors out of work and would allow the studio to use the actors\u2019 likeness in perpetuity without the actors\u2019 consent.<\/span><span data-contrast=\"none\">4<\/span><span data-contrast=\"none\"> Future laws around the use of AI will likely include clauses about consent and assuming the risk text generators introduce to any project.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Use AI Responsibly<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">In the meantime, while the world awaits more guidelines and firm regulations governing mainstream AI tools, the best way you can interact with <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/pros-and-cons-of-ai-in-daily-life\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">AI in daily life<\/span><\/a><span data-contrast=\"none\"> is to do so responsibly and in moderation. This includes using your best judgement and always being transparent when AI was involved in a project.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Overall, whether in your professional and personal life, it&#8217;s best to view AI as a partner, not as a replacement.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">1<\/span><span data-contrast=\"none\">European Parliament, \u201c<\/span><a href=\"https:\/\/www.europarl.europa.eu\/topics\/en\/article\/20230601STO93804\/eu-ai-act-first-regulation-on-artificial-intelligence\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">EU AI Act: first regulation on artificial intelligence<\/span><\/a><span data-contrast=\"none\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">2<\/span><span data-contrast=\"none\">CNBC, \u201c<\/span><a href=\"https:\/\/www.cnbc.com\/2022\/12\/23\/china-is-bringing-in-first-of-its-kind-regulation-on-deepfakes.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">China is about to get tougher on deepfakes in an unprecedented way. Here\u2019s what the rules mean<\/span><\/a><span data-contrast=\"none\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">3<\/span><span data-contrast=\"none\">NBC News, \u201c<\/span><a href=\"https:\/\/www.nbcnews.com\/tech\/tech-news\/hollywood-actor-sag-aftra-ai-artificial-intelligence-strike-rcna94191\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Actors vs. AI: Strike brings focus to emerging use of advanced tech<\/span><\/a><span data-contrast=\"none\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are we in the Wild West? Scrolling through your social media feed and breaking news sites, all the mentions of&#8230;<\/p>\n","protected":false},"author":674,"featured_media":171919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661],"tags":[5091,15928],"coauthors":[3973],"class_list":["post-171904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security","tag-ai","tag-ai-laws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Wild West of AI: Do Any AI Laws Exist? | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Are we in the Wild West? 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