{"id":180158,"date":"2024-01-11T17:48:58","date_gmt":"2024-01-12T01:48:58","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=180158"},"modified":"2024-11-18T23:47:02","modified_gmt":"2024-11-19T07:47:02","slug":"no-taylor-swift-wont-send-you-a-free-dutch-oven-the-new-ai-cloning-scam","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/no-taylor-swift-wont-send-you-a-free-dutch-oven-the-new-ai-cloning-scam\/","title":{"rendered":"No, Taylor Swift Won\u2019t Send You a Free Dutch Oven \u2014 The New AI Cloning Scam"},"content":{"rendered":"

Taylor Swift wants plenty of good things for her fans \u2014 but a free Dutch oven isn\u2019t one of them.\u00a0<\/span>\u00a0<\/span><\/p>\n

A new scam has cropped up on social media, where an AI deepfake of Swift targets her loyal Swifties with the lure of free Le Creuset products. Yet no one winds up with a piece of the singer\u2019s much-beloved cookware. Instead, they end up with a case of identity fraud. This latest scam follows a string of celebrity <\/span>deepfakes on YouTube<\/span><\/a> and <\/span>scams also targeting Kelly Clarkson<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

The story has made its share of headlines. Unsurprisingly so, given the singer\u2019s high profile. Scammers have cooked up a synthetic version of Swift\u2019s voice, using <\/span>AI voice cloning technology<\/span><\/a> we\u2019ve highlighted in our blogs before.\u00a0<\/span>\u00a0<\/span><\/p>\n

With a script for the voice clone and real snippets of video of the star, the scammers (not Swift) encourage fans to jump on the free offer. All it takes is a $9.96 shipping fee. Paid for by credit or debit card. Once in the hands of the scammers, the cards get charged, and sometimes charged repeatedly. In all, it\u2019s a classic case of identity fraud \u2014 this time with an AI voice clone twist.\u00a0<\/span>\u00a0<\/span><\/p>\n

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\"Image\"<\/p>\n

Image of footage from the Taylor Swift social media scam.<\/span><\/i>\u00a0<\/span><\/a><\/p>\n

Le Creuset quickly pointed out that no such promotion exists and that any certified Le Creuset promotions get posted on their official social channels. So, to put a fine point on it, Tay-Tay will not send you a Le Creuset.<\/span>\u00a0<\/span><\/p>\n

Swift unfortunately finds herself in plenty of company. As we\u2019ve reported previously, 2023 saw numerous celebrity AI cloning scams that hawked bogus goods, crooked investment scams, and phony cryptocurrency deals. Our 2024 predictions blog called for much more of the same this year, and the Taylor Swift scam has kicked things off in a high-profile way.<\/span>\u00a0<\/span><\/p>\n

If people haven\u2019t heard about AI cloning scams already, there\u2019s a good chance that they do now.<\/span>\u00a0<\/span><\/p>\n

A new McAfee technology can detect the Taylor Swift scam and other AI scams like it.<\/span><\/b>\u00a0<\/span><\/h2>\n

So, what are we to do about it? How are we to tell what\u2019s real and what\u2019s fake online? Our Project Mockingbird<\/a> points to the answer.\u00a0<\/span>\u00a0<\/span><\/p>\n

We just unveiled Project Mockingbird at the CES tech show in Las Vegas<\/a>, a new technology that helps detect AI-generated audio in deepfakes. Think of it as a lie detector that spots fake news and other schemes.<\/span>\u00a0<\/span><\/p>\n

See for yourself. We ran video of the Taylor Swift cookware scam through our Project Mockingbird technology. You\u2019ll see red lines spike as it detects cloned audio, which shows you to what degree the audio is real or fake, all along a charted timeline.\u00a0<\/span>\u00a0<\/span><\/p>\n

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