{"id":191027,"date":"2024-05-05T21:53:02","date_gmt":"2024-05-06T04:53:02","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=191027"},"modified":"2024-09-22T03:18:56","modified_gmt":"2024-09-22T10:18:56","slug":"mcafee-and-intel-deepfake-detector","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/mcafee-and-intel-deepfake-detector\/","title":{"rendered":"McAfee and Intel Collaborate to Combat Deepfakes with AI-Powered Deepfake Detection"},"content":{"rendered":"

In a world where deepfake <\/span>scams<\/span> and misinformation are on the rise, McAfee <\/span>has <\/span>announce<\/span>d <\/span>significant enhancements to its AI-powered deepfake detection technology. Leveraging the power of the <\/span>Neural Processing Unit (NPU)<\/span> in Intel\u00ae Core\u2122 Ultra processor-based PCs, McAfee<\/span> Deepfake Detector is set to revolutionize the fight against deepfakes<\/a>, providing consumers with the tools they need to discern truth from fiction.<\/span><\/span>\u00a0<\/span><\/p>\n

The Growing Concern for Deepfakes<\/span><\/span>\u00a0<\/span><\/h2>\n

With <\/span>nearly two-thirds<\/span> of people globally expressing increased concern about deepfakes, McAfee<\/span> Deepfake Detector comes at a crucial time. The advanced AI-powered technology, previously known as <\/span><\/span>‘Project Mockingbird<\/span>,’<\/span><\/span><\/a> made its debut earlier this year, addressing consumers’ growing need for <\/span>identifying<\/span> deepfake <\/span>scams<\/span> and misinformation.<\/span><\/span>\u00a0<\/span><\/p>\n

The Power of AI in Deepfake Detection<\/span><\/span>\u00a0<\/span><\/h2>\n

Cybercriminals are increasingly using AI to manipulate audio in videos, creating convincing deepfake scams. McAfee’s Deepfake Detector utilizes advanced AI detection techniques, including transformer-based Deep Neural Network models, expertly trained to detect and notify customers when audio in a video is likely generated or manipulated by AI. This cutting-edge and first of its kind technology is designed to empower users to live their lives online with confidence.<\/span>\u00a0<\/span><\/p>\n

McAfee’s collaboration with Intel is the next step in the company\u2019s commitment to delivering innovative online protection solutions. By leveraging Intel Core Ultra processor’s NPU, McAfee’s AI<\/a> models can complete inference locally, without compromising user privacy by sending private information to the cloud. This collaboration has resulted in up to a 300% performance improvement on the same model, along with improved battery life.<\/span>\u00a0<\/span><\/p>\n

McAfee Deepfake Detector<\/a> utilizes advanced AI detection models to identify AI-generated audio within videos, helping people understand their digital world and assess the authenticity of content. <\/span><\/p>\n