As technology advances, so do the methods used by cybercriminals to spread misinformation and scams. One of the most concerning developments in recent years is the rise of deepfakes\u2014highly realistic and often convincing digital manipulations of audio and video. With deepfakes increasingly appearing in social media feeds, it’s crucial for everyone to be vigilant and informed. Here\u2019s what you need to know to spot deepfakes and protect yourself from their potential harm.<\/p>\n
Deepfakes are synthetic media in which a person in an existing image or video is replaced with someone else’s likeness, often using advanced machine learning and artificial intelligence techniques. These can be used to create misleading videos of public figures, celebrities, or even everyday people. The realism of deepfakes has made them a powerful tool for creating fake news, impersonating individuals, and even committing fraud.<\/p>\n
With nearly two-thirds of people globally expressing increased concern about deepfakes, McAfee Deepfake Detector<\/a> comes at a crucial time. The advanced AI-powered technology, previously known as \u2018Project Mockingbird<\/a>,\u2019 made its debut earlier this year, addressing consumers\u2019 growing need for identifying deepfake scams and misinformation. In the latest round of deepfake scams, McAfee researchers recently validated the following video featuring Gwyneth Paltrow is a deepfake scam.<\/p>\n
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