{"id":204053,"date":"2024-11-14T23:00:32","date_gmt":"2024-11-15T07:00:32","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=204053"},"modified":"2024-11-15T09:01:40","modified_gmt":"2024-11-15T17:01:40","slug":"how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/","title":{"rendered":"How AI Deepfakes and Scams Are Changing the Way We Shop Online"},"content":{"rendered":"<p><span data-contrast=\"none\">As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being scammed online than they were last year. One big reason why\u2014AI deepfakes.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our 2024 Global Holiday Shopping Scams Study uncovered that 70% of American shoppers say AI-driven scams are changing the way they shop online.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In all, they think scam emails and messages will be more believable than ever and that it\u2019ll be harder to tell what\u2019s a real message from a retailer or delivery service. With that in mind, 58% of people say they\u2019ll be more alert than ever to when it comes to fake messages. Another 11% said they\u2019ll do less online shopping because of how AI is helping cybercriminals.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Overall, people say their confidence in spotting online scams is low, particularly when it comes to scams featuring AI-created content. Only 59% of Americans feel confident they can identify deepfakes or AI-generated content.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The effectiveness of deepfake shopping scams has been shown already, 1 in 5 Americans (21%) said they unknowingly paid for fake products endorsed by deepfake celebrities. For Gen Z and Millennials, that number leaps yet higher, with 1 in 3 people aged 18-34 falling victim to a deepfake scam. Meanwhile, older Americans have avoided these scams, with only 5% of shoppers aged 55 and up saying that they\u2019ve fallen victim to one.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Additionally, 1 in 5 Americans (20%) say they or someone they know has fallen victim to a deepfake shopping scam, celebrity-based or otherwise. 70% of those people lost money to the deepfake holiday scam. Of those who lost money:<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">More than 1 of 4 (27%) lost more than $500.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">More than 1 in 10 (11%) lost more than $1,000.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"TextRun Highlight MacChromeBold SCXW32567003 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW32567003 BCX0\">The Top Holiday Shopping Trends We Spotted This Y<\/span><span class=\"NormalTextRun SCXW32567003 BCX0\">ear<\/span><\/span><\/h2>\n<p><span class=\"EOP SCXW32567003 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215}\"> <span class=\"TextRun Highlight SCXW56185489 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW56185489 BCX0\">Across our research, three big findings stood out. The volume of <\/span><span class=\"NormalTextRun SCXW56185489 BCX0\">scam<\/span><span class=\"NormalTextRun SCXW56185489 BCX0\"> messages is only increasing, chasing deals could lead to <\/span><span class=\"NormalTextRun SCXW56185489 BCX0\">scams<\/span><span class=\"NormalTextRun SCXW56185489 BCX0\">, and shopping on social media has risks of its own.<\/span><\/span><\/span><\/p>\n<h3><span class=\"EOP SCXW32567003 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215}\"><span class=\"EOP SCXW56185489 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215}\"><strong><span class=\"TextRun Highlight MacChromeBold SCXW219529449 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW219529449 BCX0\">Scam<\/span><span class=\"NormalTextRun SCXW219529449 BCX0\"> messages <\/span><span class=\"NormalTextRun SCXW219529449 BCX0\">continue to <\/span><span class=\"NormalTextRun SCXW219529449 BCX0\">rise<\/span><\/span><span class=\"EOP SCXW219529449 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/strong>\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"none\">64% of Americans say they receive most of their scam messages via email, 20% encounter them primarily via text, and 16% find them on social media. These messages fall into several categories:<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">59% of people reported fake missed delivery or delivery problem notifications.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Nearly half (44%) said they received alerts about a purchase they didn\u2019t make<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Reports of fake messages about credit card or account issues were also high, at 37%.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">35% reported seeing phony Amazon security alerts or notifications.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"TextRun Highlight MacChromeBold SCXW251132145 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW251132145 BCX0\">Chasing <\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">d<\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">eals <\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">c<\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">an <\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">b<\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">e <\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">c<\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">ostly<\/span><span class=\"NormalTextRun SCXW251132145 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW251132145 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">As the holiday season warms up, 84% of Americans say they\u2019re on the hunt for the best holiday deals. But the rush for discounts could put them at risk. Scammers notoriously underprice hot items to lure in victims.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">38% of Americans say they\u2019d jump on a great deal as soon as they see it.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Nearly 1 in 5 are willing to buy from unfamiliar retailers if the price is right.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">64% of Americans say they are likely to make a purchase from a new retailer they find through social media for holiday shopping, if the deal is good.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">Social shoppers face new kinds of risks<\/span><\/b><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">More than 100 million Americans shop on social media.<\/span><span data-contrast=\"none\">i<\/span><span data-contrast=\"none\"> While social shopping offers convenience, it also exposes people to new risks, especially as scammers use these platforms to reach victims. We found that shoppers are increasingly turning to social channels, often in significant ways.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">90% of Americans say they sometimes see ads from brands they&#8217;ve never heard of on social media\u2014which may be legitimate companies or fronts for a scam.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">83% of Gen Z consumers say their shopping starts on social media, making it the first stop for holiday deals.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Overall, 12% of Americans say they plan to use TikTok Shopping, 7% plan to use Instagram Shopping, and 5% plan to use Pinterest.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">Protecting yourself from scams while shopping for the holidays\u202f<\/span><\/b><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h2>\n<h3><b><span data-contrast=\"none\">Stick with known, legitimate retailers online<\/span><\/b><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">This is a great one to start with. Directly typing in the correct address for online stores and retailers is a prime way to avoid scammers online. In the case of retailers that you don\u2019t know much about, <\/span><a href=\"https:\/\/www.bbb.org\/article\/tips\/14147-bbb-tip-black-friday\"><span data-contrast=\"none\">the U.S. Better Business Bureau (BBB) asks shoppers to do their research and make sure that retailer has a good reputation<\/span><\/a><span data-contrast=\"none\">. The BBB makes that easier with <\/span><a href=\"https:\/\/www.bbb.org\/search\"><span data-contrast=\"none\">a listing of retailers you can search<\/span><\/a><span data-contrast=\"none\"> simply by typing in their name.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Pay with a credit card instead of your debit card\u202f<\/span><\/b><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">In the U.S., the Fair Credit Billing Act offers the public protection against fraudulent charges on credit cards. Citizens can dispute charges of over $50 for goods and services that were never delivered or otherwise billed incorrectly. (Note that many credit card companies have their own policies that improve upon the Fair Credit Billing Act as well.) However, debit cards don\u2019t get the same protection under the Act. Avoid using a debit card while shopping online and use your credit card instead.\u202f<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Go unlisted.<\/span><\/b><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Scammers have to get your contact info from somewhere. <\/span><span data-contrast=\"none\">Often<\/span><span data-contrast=\"none\">, they get it from online data brokers and other \u201cpeople finder\u201d sites. These sites collect and sell massive amounts of personal info to any buyer. You can remove that info from some of the riskiest data brokers with our <\/span><a href=\"https:\/\/www.mcafee.com\/learn\/personal-data-cleanup?path=blogs\"><span data-contrast=\"none\">Personal Data Cleanup<\/span><\/a><span data-contrast=\"none\"> service. It can help you remove that info, and with select products it can even manage the removal for you. Likewise, set your social media accounts to \u201cfriends and family\u201d only so that your profile info doesn\u2019t show up in search<\/span><span data-contrast=\"none\"> results.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Think before you click.<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Phishing emails, texts, and sites lure people into clicking links that might lead to malware or handing over their personal info. And they look more believable than ever. If you receive an email or text message asking you to click on a link, it\u2019s best to avoid interacting with the message altogether. Even if it\u2019s a great-sounding deal or\u202findicates\u202fit\u2019ll provide useful info such as a parcel delivery update. Always go direct to the source and interact with reputable companies.\u202f<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Use AI to beat AI.<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Yet better, you can use the combo of our Scam Protection and Web Protection found in our McAfee+ plans. Powered by our AI technology, they detect sketchy links and keep you from clicking on them by mistake.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Remember that if it seems too good to be true, it probably is.<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Many\u202fscams\u202fare effective because the scammer creates a false sense of urgency or preys on a heightened emotional state. Pause before you rush to interact with any message that is threatening or urgent, especially if it is from an unknown or unlikely sender.\u202fThe same very much applies for deals and sales online. Scammers will pop up bogus online ads and stores for sought-after gifts, of course with no intention of shipping you anything. Look out for offers that seem priced too low and hard-to-find items that are miraculously in stock at an online store you\u2019ve never heard of. Stick with reputable retailers instead.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><b><span data-contrast=\"none\">Survey methodology<\/span><\/b><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The survey, which focused on the topic of deepfakes, scam messages, and holiday shopping, was conducted online in November 2024. 7,128 adults, age 18+, In 7 countries (US, Australia, India, UK, France, Germany, Japan), participated in the study.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being&#8230;<\/p>\n","protected":false},"author":1407,"featured_media":204126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10670],"tags":[],"coauthors":[15735],"class_list":["post-204053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI Deepfakes and Scams Are Changing the Way We Shop Online | McAfee Blog<\/title>\n<meta name=\"description\" content=\"As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being scammed online than they were\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Deepfakes and Scams Are Changing the Way We Shop Online | McAfee Blog\" \/>\n<meta property=\"og:description\" content=\"As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being scammed online than they were\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/\" \/>\n<meta property=\"og:site_name\" content=\"McAfee Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-15T07:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T17:01:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jasdev Dhaliwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McAfee\" \/>\n<meta name=\"twitter:site\" content=\"@McAfee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jasdev Dhaliwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/\"},\"author\":{\"name\":\"Jasdev Dhaliwal\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f\"},\"headline\":\"How AI Deepfakes and Scams Are Changing the Way We Shop Online\",\"datePublished\":\"2024-11-15T07:00:32+00:00\",\"dateModified\":\"2024-11-15T17:01:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/\"},\"wordCount\":1192,\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png\",\"articleSection\":[\"How To Guides and Tutorials\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/\",\"name\":\"How AI Deepfakes and Scams Are Changing the Way We Shop Online | McAfee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png\",\"datePublished\":\"2024-11-15T07:00:32+00:00\",\"dateModified\":\"2024-11-15T17:01:40+00:00\",\"description\":\"As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being scammed online than they were\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png\",\"width\":300,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Guides and Tutorials\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How AI Deepfakes and Scams Are Changing the Way We Shop Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"name\":\"McAfee Blog\",\"description\":\"Internet Security News\",\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\",\"name\":\"McAfee\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"width\":1286,\"height\":336,\"caption\":\"McAfee\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/McAfee\/\",\"https:\/\/x.com\/McAfee\",\"https:\/\/www.linkedin.com\/company\/mcafee\/\",\"https:\/\/www.youtube.com\/McAfee\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f\",\"name\":\"Jasdev Dhaliwal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/25b6fc7c367684ebf6f6144e3dde58e6\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg\",\"caption\":\"Jasdev Dhaliwal\"},\"description\":\"Jasdev is a Director of Marketing at McAfee and a specialist in consumer security and online privacy. With over 10 years of security industry experience, he is a regular writer on the current security landscape and likes to educate others on how to keep themselves, their families, and their homes safe online.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/jasdhaliwal\/\"],\"url\":\"https:\/\/www.mcafee.com\/blogs\/author\/jasdev-dhaliwal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How AI Deepfakes and Scams Are Changing the Way We Shop Online | McAfee Blog","description":"As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being scammed online than they were","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How AI Deepfakes and Scams Are Changing the Way We Shop Online | McAfee Blog","og_description":"As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being scammed online than they were","og_url":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/","og_site_name":"McAfee Blog","article_publisher":"https:\/\/www.facebook.com\/McAfee\/","article_published_time":"2024-11-15T07:00:32+00:00","article_modified_time":"2024-11-15T17:01:40+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png","type":"image\/png"}],"author":"Jasdev Dhaliwal","twitter_card":"summary_large_image","twitter_creator":"@McAfee","twitter_site":"@McAfee","twitter_misc":{"Written by":"Jasdev Dhaliwal","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#article","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/"},"author":{"name":"Jasdev Dhaliwal","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f"},"headline":"How AI Deepfakes and Scams Are Changing the Way We Shop Online","datePublished":"2024-11-15T07:00:32+00:00","dateModified":"2024-11-15T17:01:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/"},"wordCount":1192,"publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png","articleSection":["How To Guides and Tutorials"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/","url":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/","name":"How AI Deepfakes and Scams Are Changing the Way We Shop Online | McAfee Blog","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png","datePublished":"2024-11-15T07:00:32+00:00","dateModified":"2024-11-15T17:01:40+00:00","description":"As 89% of Americans plan to shop online during this holiday shopping season, many say they\u2019re more concerned about being scammed online than they were","breadcrumb":{"@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#primaryimage","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2024\/11\/300x200_Blog_Cyber-Grinch-Festive-2.png","width":300,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/how-ai-deepfakes-and-scams-are-changing-the-way-we-shop-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.mcafee.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"How To Guides and Tutorials","item":"https:\/\/www.mcafee.com\/blogs\/tips-tricks\/"},{"@type":"ListItem","position":3,"name":"How AI Deepfakes and Scams Are Changing the Way We Shop Online"}]},{"@type":"WebSite","@id":"https:\/\/www.mcafee.com\/blogs\/#website","url":"https:\/\/www.mcafee.com\/blogs\/","name":"McAfee Blog","description":"Internet Security News","publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mcafee.com\/blogs\/#organization","name":"McAfee","url":"https:\/\/www.mcafee.com\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","width":1286,"height":336,"caption":"McAfee"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/McAfee\/","https:\/\/x.com\/McAfee","https:\/\/www.linkedin.com\/company\/mcafee\/","https:\/\/www.youtube.com\/McAfee"]},{"@type":"Person","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f","name":"Jasdev Dhaliwal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/25b6fc7c367684ebf6f6144e3dde58e6","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg","caption":"Jasdev Dhaliwal"},"description":"Jasdev is a Director of Marketing at McAfee and a specialist in consumer security and online privacy. With over 10 years of security industry experience, he is a regular writer on the current security landscape and likes to educate others on how to keep themselves, their families, and their homes safe online.","sameAs":["https:\/\/www.linkedin.com\/in\/jasdhaliwal\/"],"url":"https:\/\/www.mcafee.com\/blogs\/author\/jasdev-dhaliwal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/204053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/users\/1407"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/comments?post=204053"}],"version-history":[{"count":4,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/204053\/revisions"}],"predecessor-version":[{"id":204156,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/204053\/revisions\/204156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media\/204126"}],"wp:attachment":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media?parent=204053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/categories?post=204053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/tags?post=204053"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/coauthors?post=204053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}