{"id":207118,"date":"2025-01-06T08:02:57","date_gmt":"2025-01-06T16:02:57","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=207118"},"modified":"2025-01-07T15:45:34","modified_gmt":"2025-01-07T23:45:34","slug":"mcafee-shines-at-ces-2025","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/mcafee-shines-at-ces-2025\/","title":{"rendered":"McAfee Shines at CES 2025: Redefining AI Protection for All"},"content":{"rendered":"<p style=\"font-weight: 400;\"><span class=\"TextRun SCXW115283927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115283927 BCX0\">As CES kicks off in Las Vegas, McAfee proudly stands at the forefront of innovation, showcasing our leadership in AI and our commitment to driving transformative breakthroughs in tech. Here are the key highlights of McAfee\u2019s participation at CES 2025:<\/span><\/span><span class=\"EOP SCXW115283927 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"4\">1. Announcing McAfee Scam Detector<\/h2>\n<p>At CES, we are announcing <a href=\"https:\/\/www.mcafee.com\/en-us\/consumer-corporate\/newsroom\/press-releases\/press-release.html?news_id=d9f97701-d739-42d9-b7ba-33b9040c2efd\">McAfee Scam Detector<\/a> \u2013 the most comprehensive protection against text, email, and video scams. Today\u2019s scams are smarter, sneakier, and more convincing than ever. We&#8217;re helping consumers take back control with AI-powered scam detection to stop scammers in their tracks.<\/p>\n<h2 aria-level=\"4\">2. Transforming Experiences with AI PCs<\/h2>\n<p><b><span data-contrast=\"auto\">Tuesday Spotlight:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dan Huynh, McAfee\u2019s VP of Business Development, joins a <a href=\"https:\/\/www.ces.tech\/speakers\/Dan-Huynh\">panel of business leaders to explore the capabilities of AI-powered PCs<\/a>. From enhanced video and photo editing to faster computing speeds and improved security, this session delves into how AI PCs are reshaping work, play, and creativity.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun MacChromeBold SCXW32060180 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32060180 BCX0\" data-ccp-parastyle=\"heading 4\">3. Fighting Deepfake Scams with AMD<\/span><\/span><span class=\"EOP SCXW32060180 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/blogs\/security-news\/mcafee-deepfake-detector-fighting-misinformation-with-amd-ai-powered-precision\/\">McAfee has announced an exciting partnership with AMD to combat deepfake scams and misinformation.<\/a> The McAfee Deepfake Detector now leverages the Neural Processing Unit (NPU) in AMD Ryzen\u2122 AI 300 Series processors, enabling faster and more accurate detection of manipulated content.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Live Demos:<\/strong> <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0013000001KaM7tAAF\">Visit AMD\u2019s booths across CES<\/a> to see McAfee Deepfake Detector in action!<\/span><\/li>\n<\/ul>\n<h2><span class=\"TextRun MacChromeBold SCXW319698 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW319698 BCX0\" data-ccp-parastyle=\"heading 4\">4. Connecting with Qualcomm<\/span><\/span><\/h2>\n<p><span class=\"TextRun SCXW42620688 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW42620688 BCX0\">Qualcomm is also <\/span><a href=\"https:\/\/www.qualcomm.com\/company\/events\/ces\"><span class=\"NormalTextRun SCXW42620688 BCX0\">showcasing<\/span><\/a><span class=\"NormalTextRun SCXW42620688 BCX0\"> McAfee\u2019s Deepfake Detector technology at CES, with demos running on their <\/span><span class=\"NormalTextRun SCXW42620688 BCX0\">high-performance, low-powered AI silicon<\/span><span class=\"NormalTextRun SCXW42620688 BCX0\">. These demonstrations highlight McAfee&#8217;s commitment to tackling the growing threat of malicious AI deepfakes.<\/span><\/span><span class=\"EOP SCXW42620688 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"4\">5. Panel on Trust in the Age of AI<\/h2>\n<p><b><span data-contrast=\"auto\">Thursday Spotlight:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">German Lancioni, McAfee\u2019s Chief AI Scientist, <a href=\"https:\/\/www.ces.tech\/speakers\/german-lancioni\/\">takes the stage to discuss using AI as a tool against AI-generated disinformation.<\/a> This session will tackle the question: How can people trust what they see in a world of malicious AI deepfakes?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1533f4da-df63-42f0-adab-6f9d2a085d6a\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<h2>Redefining AI Protection for All<\/h2>\n<p>As CES 2025 unfolds, McAfee is proud to lead the charge in addressing the challenges and opportunities that AI brings to our increasingly digital world. Through groundbreaking innovations, strategic partnerships, and thought leadership, we\u2019re not just imagining the future of tech\u2014we\u2019re actively shaping it.<\/p>\n<p>We invite you to join us and our partners at CES to experience our cutting-edge technologies firsthand, engage with experts, and learn how McAfee is redefining security in the age of AI. Together, we\u2019re building a safer, smarter, and more trusted digital landscape for everyone. Stay tuned for more updates as we continue to push the boundaries of what\u2019s possible.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As CES kicks off in Las Vegas, McAfee proudly stands at the forefront of innovation, showcasing our leadership in AI&#8230;<\/p>\n","protected":false},"author":1407,"featured_media":207198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661],"tags":[],"coauthors":[15735],"class_list":["post-207118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McAfee Shines at CES 2025: Redefining AI Protection for All | McAfee Blog<\/title>\n<meta name=\"description\" content=\"As CES kicks 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