{"id":209134,"date":"2025-02-27T09:28:07","date_gmt":"2025-02-27T17:28:07","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=209134"},"modified":"2025-07-29T17:42:53","modified_gmt":"2025-07-30T00:42:53","slug":"data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/","title":{"rendered":"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It"},"content":{"rendered":"<p><span data-contrast=\"auto\">The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes. From fabricated celebrity endorsements to fraudulent job interviews, AI-generated deepfake scams are growing at an alarming rate. As deepfake technology becomes more advanced, it\u2019s harder than ever to discern real from fake\u2014until it\u2019s too late.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>According to\u00a0<a href=\"https:\/\/www.scribd.com\/document\/819363138\/McAfee-Scamiverse2025\">McAfee\u2019s latest \u201cState of the Scamiverse\u201d report,<\/a> deepfake scams have become an everyday reality. The average American now encounters 2.6 deepfake videos daily, with younger adults (18-24) seeing even more \u2013 about 3.5 per day. And for less than the cost of a latte and in under 10 minutes, scammers today can create shockingly convincing deepfake videos of anyone: your mom, your boss, or even your child.<\/p>\n<p><span data-contrast=\"auto\">At <a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\">McAfee<\/a>, we\u2019re committed to helping users navigate this evolving threat landscape with cutting-edge protection tools. Understanding how deepfake scams work and how to safeguard yourself is the first step in staying ahead of cybercriminals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">The Rising Threat of Deepfake Scams<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Deepfake scams exploit the power of AI to create hyper-realistic audio, video, and images that can impersonate anyone\u2014from politicians to CEOs, from family members to Hollywood stars. These fake videos and voices have been used to:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Impersonate executives<\/span><\/b><span data-contrast=\"auto\"> to authorize fraudulent transactions, costing companies millions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Fabricate celebrity endorsements<\/span><\/b><span data-contrast=\"auto\"> to push scam investments, duping unsuspecting consumers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Mimic loved ones<\/span><\/b><span data-contrast=\"auto\"> in distress to manipulate people into sending money.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deceive job seekers<\/span><\/b><span data-contrast=\"auto\"> with fake interviews leading to identity theft.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Our research shows that people encounter nearly three deepfakes a day online and that the number is growing, making the urgency to combat these scams greater than ever.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-207826\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge.webp\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge.webp 600w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge-240x300.webp 240w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/00AI-POPE-articleLarge-103x129.webp 103w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Figure 1: AN AI-Generated image of the Pope went viral online. <\/em><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">How Deepfake Scams Work<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Deepfake scams typically follow a predictable pattern:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Gathering data:<\/span><\/b><span data-contrast=\"auto\"> Cybercriminals scrape social media, interviews, and publicly available footage to collect images and voice samples of their target.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">AI manipulation:<\/span><\/b><span data-contrast=\"auto\"> Using deep learning algorithms, scammers create highly convincing synthetic videos or voice recordings.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Targeting victims:<\/span><\/b><span data-contrast=\"auto\"> The fabricated content is then deployed via phishing emails, social media, or direct messages to deceive unsuspecting victims.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Executing fraud:<\/span><\/b><span data-contrast=\"auto\"> Once trust is gained, scammers manipulate victims into financial transactions, sharing sensitive data, or clicking malicious links.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Spotting a Deepfake Before It\u2019s Too Late<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">While deepfake technology is becoming increasingly sophisticated, there are still ways to identify AI-generated deception:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Unnatural facial movements:<\/span><\/b><span data-contrast=\"auto\"> Look for odd blinking patterns, stiff facial expressions, or lips that don\u2019t sync properly with speech.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Strange audio inconsistencies:<\/span><\/b><span data-contrast=\"auto\"> Pay attention to robotic-sounding voices, unnatural pauses, or a lack of breathing sounds.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Inconsistencies in lighting and shadows:<\/span><\/b><span data-contrast=\"auto\"> Deepfake videos often struggle with realistic lighting, causing unnatural shading or misaligned shadows.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Unusual requests:<\/span><\/b><span data-contrast=\"auto\"> If someone claiming to be a friend or executive asks for money or sensitive data, verify through another communication channel before taking action.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Protecting Yourself from Deepfake Scams<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">To stay one step ahead of cybercriminals, consider these safety measures:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Verify information from multiple sources:<\/span><\/b><span data-contrast=\"auto\"> Before believing a shocking video or message, check reputable news outlets or fact-checking sites like Snopes and PolitiFact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Be skeptical of unsolicited requests:<\/span><\/b><span data-contrast=\"auto\"> If someone claims to be a relative or executive needing urgent action, confirm their identity through a trusted method before complying.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Secure your online presence:<\/span><\/b><span data-contrast=\"auto\"> Limit the personal data you share publicly to reduce the risk of scammers using your voice or image in deepfakes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Use strong cybersecurity tools:<\/span><\/b><span data-contrast=\"auto\"> Install <\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\"><b><span data-contrast=\"auto\">McAfee+ Total Protection<\/span><\/b><\/a><span data-contrast=\"auto\"> to safeguard your devices, identity, and privacy from emerging AI-driven threats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Deepfake scams are not just a futuristic concern\u2014they are a real and present danger. Cybercriminals will continue refining their tactics, but with the right awareness and security tools, you can outsmart them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">McAfee remains at the forefront of AI-driven security solutions, ensuring you have the protection you need in an increasingly deceptive digital world.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Stay one step ahead of deepfake threats. <\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\">Download McAfee+ today<\/a> and take control of your online security.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes&#8230;.<\/p>\n","protected":false},"author":1407,"featured_media":209689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661],"tags":[],"coauthors":[15735],"class_list":["post-209134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It | McAfee Blog<\/title>\n<meta name=\"description\" content=\"The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes. From\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It | McAfee Blog\" \/>\n<meta property=\"og:description\" content=\"The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes. From\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/\" \/>\n<meta property=\"og:site_name\" content=\"McAfee Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T17:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T00:42:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jasdev Dhaliwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McAfee\" \/>\n<meta name=\"twitter:site\" content=\"@McAfee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jasdev Dhaliwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/\"},\"author\":{\"name\":\"Jasdev Dhaliwal\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f\"},\"headline\":\"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It\",\"datePublished\":\"2025-02-27T17:28:07+00:00\",\"dateModified\":\"2025-07-30T00:42:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/\"},\"wordCount\":664,\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png\",\"articleSection\":[\"Internet Security\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/\",\"name\":\"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It | McAfee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png\",\"datePublished\":\"2025-02-27T17:28:07+00:00\",\"dateModified\":\"2025-07-30T00:42:53+00:00\",\"description\":\"The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes. From\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Internet Security\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/internet-security\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"name\":\"McAfee Blog\",\"description\":\"Internet Security News\",\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\",\"name\":\"McAfee\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"width\":1286,\"height\":336,\"caption\":\"McAfee\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/McAfee\/\",\"https:\/\/x.com\/McAfee\",\"https:\/\/www.linkedin.com\/company\/mcafee\/\",\"https:\/\/www.youtube.com\/McAfee\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f\",\"name\":\"Jasdev Dhaliwal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/25b6fc7c367684ebf6f6144e3dde58e6\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg\",\"caption\":\"Jasdev Dhaliwal\"},\"description\":\"Jasdev is a Director of Marketing at McAfee and a specialist in consumer security and online privacy. With over 10 years of security industry experience, he is a regular writer on the current security landscape and likes to educate others on how to keep themselves, their families, and their homes safe online.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/jasdhaliwal\/\"],\"url\":\"https:\/\/www.mcafee.com\/blogs\/author\/jasdev-dhaliwal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It | McAfee Blog","description":"The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes. From","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It | McAfee Blog","og_description":"The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes. From","og_url":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/","og_site_name":"McAfee Blog","article_publisher":"https:\/\/www.facebook.com\/McAfee\/","article_published_time":"2025-02-27T17:28:07+00:00","article_modified_time":"2025-07-30T00:42:53+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png","type":"image\/png"}],"author":"Jasdev Dhaliwal","twitter_card":"summary_large_image","twitter_creator":"@McAfee","twitter_site":"@McAfee","twitter_misc":{"Written by":"Jasdev Dhaliwal","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#article","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/"},"author":{"name":"Jasdev Dhaliwal","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f"},"headline":"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It","datePublished":"2025-02-27T17:28:07+00:00","dateModified":"2025-07-30T00:42:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/"},"wordCount":664,"publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png","articleSection":["Internet Security"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/","url":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/","name":"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It | McAfee Blog","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png","datePublished":"2025-02-27T17:28:07+00:00","dateModified":"2025-07-30T00:42:53+00:00","description":"The internet is brimming with content designed to entertain, inform\u2014and sometimes deceive. The latest tool in a cybercriminal\u2019s arsenal? Deepfakes. From","breadcrumb":{"@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#primaryimage","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/300x200_Blog_Protect-Yourself-Deepfake-Scams.png","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.mcafee.com\/blogs\/internet-security\/data-shows-youll-encounter-a-deepfake-today-heres-how-to-recognize-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.mcafee.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"Internet Security","item":"https:\/\/www.mcafee.com\/blogs\/internet-security\/"},{"@type":"ListItem","position":3,"name":"Data Shows You\u2019ll Encounter A Deepfake Today\u2014Here\u2019s How To Recognize It"}]},{"@type":"WebSite","@id":"https:\/\/www.mcafee.com\/blogs\/#website","url":"https:\/\/www.mcafee.com\/blogs\/","name":"McAfee Blog","description":"Internet Security News","publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mcafee.com\/blogs\/#organization","name":"McAfee","url":"https:\/\/www.mcafee.com\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","width":1286,"height":336,"caption":"McAfee"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/McAfee\/","https:\/\/x.com\/McAfee","https:\/\/www.linkedin.com\/company\/mcafee\/","https:\/\/www.youtube.com\/McAfee"]},{"@type":"Person","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f","name":"Jasdev Dhaliwal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/25b6fc7c367684ebf6f6144e3dde58e6","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg","caption":"Jasdev Dhaliwal"},"description":"Jasdev is a Director of Marketing at McAfee and a specialist in consumer security and online privacy. With over 10 years of security industry experience, he is a regular writer on the current security landscape and likes to educate others on how to keep themselves, their families, and their homes safe online.","sameAs":["https:\/\/www.linkedin.com\/in\/jasdhaliwal\/"],"url":"https:\/\/www.mcafee.com\/blogs\/author\/jasdev-dhaliwal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/209134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/users\/1407"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/comments?post=209134"}],"version-history":[{"count":6,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/209134\/revisions"}],"predecessor-version":[{"id":209749,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/209134\/revisions\/209749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media\/209689"}],"wp:attachment":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media?parent=209134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/categories?post=209134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/tags?post=209134"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/coauthors?post=209134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}