{"id":21069,"date":"2013-01-04T13:51:17","date_gmt":"2013-01-04T21:51:17","guid":{"rendered":"http:\/\/blogs.mcafee.com\/?p=21069"},"modified":"2025-06-02T01:17:55","modified_gmt":"2025-06-02T08:17:55","slug":"if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/","title":{"rendered":"If You Deploy Only Antivirus, It Will Cost You More and Make You Less Secure"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\">Everyone\u2019s looking to shave their IT budgets, manage fewer vendors and streamline. The plethora of low cost and sometimes free AV products is an enticing option to lower the cost to secure any business. Some <a href=\"https:\/\/www.mcafee.com\/en-us\/antivirus\/free.html\">free antivirus<\/a> programs do an acceptable job of detecting, blocking and removing certain kinds of malware, but don\u2019t provide protection from ALL the rapidly growing threats that attack multiple system vulnerabilities.\u00a0<b>\u00a0<\/b><\/p>\n<p>Recently, the data security company Imperva published a much\u00a0<a href=\"http:\/\/www.itpro.co.uk\/644677\/imperva-anti-virus-study-flawed-claims-it-security-expert\">derided<\/a>\u00a0<a href=\"http:\/\/www.imperva.com\/download.asp?id=324\">test showing<\/a>\u00a0what most IT security experts already knew: an AV-only protection scheme is necessary but insufficient.<\/p>\n<p>While traditional antivirus technology continues to hold value for consumers and enterprises, it is only one layer in what needs to be a multi-layered defense.\u00a0 As such, McAfee pioneered behavioral and other \u201cday-zero\u201d protection technologies to protect against rapidly morphing threats that can evade traditional blacklisting.<\/p>\n<p>Host Based Intrusion Prevention Systems (HIPS) and Application Control are just two examples of security technologies that McAfee has delivered to protect millions of endpoints.\u00a0 For example, McAfee Application Control protects against 100% of the threats in Imperva\u2019s tests.\u00a0 McAfee has optimized the ability to respond to evolving threats and our Global Threat Intelligence (GTI) is an example.\u00a0 It provides the most comprehensive view of the evolving threat landscape, correlated with threat intelligence from and across all threat vectors \u2013 file, web, message, and network &#8211;driving the transition from blacklisting to grey and white listing. While blacklisting is still a vital ingredient for protecting devices, there is only a small percent of the threats out there that are new and still plenty of old threats that infect devices.\u00a0 Because of this, blacklisting will never go away.\u00a0 However, what is changing is that the blacklist is living in the cloud instead of on each device.<\/p>\n<h2>Aberdeen&#8217;s Derek Brink&#8217;s Research<\/h2>\n<p>Some great new primary research, from Aberdeen\u2019s Derek Brink shows that AV-only group actually spends 1.5-times more, and effectively accepts 68% of its security-related risk.<\/p>\n<p><a href=\"https:\/\/securingtomorrow.mcafee.com\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/attachment\/av-software\" rel=\"attachment wp-att-21048\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2013\/01\/AV-software.png\" alt=\"\" width=\"525\" height=\"346\" \/><\/a><\/p>\n<p>Not investing in additional <a href=\"https:\/\/www.mcafee.com\/enterprise\/en-us\/products\/network-security-platform.html\">endpoint security solutions<\/a> is actually a false economy \u2013 in reality, they are ignoring (and therefore effectively accepting) 68% of the risk and the associated costs.\u00a0 \u00a0Endpoint security initiatives should adopt a more comprehensive approach to protecting the organization\u2019s platforms, networks, applications and data. \u00a0(Source: Aberdeen Group, March 2012.)<\/p>\n<p>Beyond historic blacklisting, McAfee recommends that users also deploy host or network web protection, HIPS, AND good application control functionality to defeat the current generation of cybercriminals. That is why McAfee is relentless in solving the challenges of increasing threats and we do that by working to fulfill the value proposition of our Security Connected strategy&#8211; an integrated platform for security which identifies common host-network customer use cases and implements them to reduce the total cost of ownership for a complete security solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone\u2019s looking to shave their IT budgets, manage fewer vendors and streamline. The plethora of low cost and sometimes free&#8230;<\/p>\n","protected":false},"author":674,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[442],"tags":[3923,180],"coauthors":[3973],"class_list":["post-21069","post","type-post","status-publish","format-standard","hentry","category-mcafee-labs","tag-email-and-web-security","tag-malware"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>If You Deploy Only Antivirus, It Will Cost You More and Make You Less Secure | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Everyone\u2019s looking to shave their IT budgets, manage fewer vendors and streamline. The plethora of low cost and sometimes free AV products is an enticing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If You Deploy Only Antivirus, It Will Cost You More and Make You Less Secure | McAfee Blog\" \/>\n<meta property=\"og:description\" content=\"Everyone\u2019s looking to shave their IT budgets, manage fewer vendors and streamline. The plethora of low cost and sometimes free AV products is an enticing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/\" \/>\n<meta property=\"og:site_name\" content=\"McAfee Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-04T21:51:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T08:17:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2013\/01\/AV-software.png\" \/>\n<meta name=\"author\" content=\"McAfee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McAfee\" \/>\n<meta name=\"twitter:site\" content=\"@McAfee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"McAfee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/\"},\"author\":{\"name\":\"McAfee\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/47851fdb92fad9456152405839c92efa\"},\"headline\":\"If You Deploy Only Antivirus, It Will Cost You More and Make You Less Secure\",\"datePublished\":\"2013-01-04T21:51:17+00:00\",\"dateModified\":\"2025-06-02T08:17:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/\"},\"wordCount\":474,\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2013\/01\/AV-software.png\",\"keywords\":[\"email and web security\",\"malware\"],\"articleSection\":[\"McAfee Labs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/\",\"name\":\"If You Deploy Only Antivirus, It Will Cost You More and Make You Less Secure | McAfee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/other-blogs\/mcafee-labs\/if-you-only-deploy-antivirus-it-will-cost-you-more-and-make-you-less-secure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/securingtomorrow.mcafee.com\/wp-content\/uploads\/2013\/01\/AV-software.png\",\"datePublished\":\"2013-01-04T21:51:17+00:00\",\"dateModified\":\"2025-06-02T08:17:55+00:00\",\"description\":\"Everyone\u2019s looking to shave their IT budgets, manage fewer vendors and streamline. 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