{"id":211623,"date":"2025-03-31T09:51:19","date_gmt":"2025-03-31T16:51:19","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=211623"},"modified":"2025-07-29T17:48:11","modified_gmt":"2025-07-30T00:48:11","slug":"seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/","title":{"rendered":"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam"},"content":{"rendered":"<p><span data-contrast=\"auto\">Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/security-news\/mcafee-deepfake-detector-fighting-misinformation-with-amd-ai-powered-precision\/\"><span data-contrast=\"none\">a recent deepfake video<\/span><\/a><span data-contrast=\"auto\"> of him that spread a<\/span><span data-contrast=\"auto\">cross Facebook, you might think otherwise.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a recent segment on NBC\u2019s <\/span><i><span data-contrast=\"auto\">TODAY<\/span><\/i><span data-contrast=\"auto\">, Roker revealed that a fake AI-generated video was using his image and voice to promote a bogus hypertension cure\u2014claiming, falsely, that he had suffered \u201ca couple of heart attacks.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;A friend of mine sent me a link and said, &#8216;Is this real?'&#8221; Roker told investigative correspondent Vicky Nguyen. &#8220;And I clicked on it, and all of a sudden, I see and hear myself talking about having a couple of heart attacks. I don&#8217;t have hypertension!&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Al Roker&#039;s image used in new deepfake scam: What to know\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/x-M0wO0hn3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span class=\"TextRun SCXW163076566 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW163076566 BCX0\">The fabricated clip looked and sounded convincing enough to fool friends and family\u2014including some of Roker\u2019s celebrity peers. &#8220;It looks like me! I mean, I can tell that <\/span><span class=\"NormalTextRun SCXW163076566 BCX0\">it&#8217;s<\/span><span class=\"NormalTextRun SCXW163076566 BCX0\"> not me, but to the casual viewer, Al Roker&#8217;s touting this hypertension cure\u2026 I&#8217;ve had some celebrity friends call becau<\/span><span class=\"NormalTextRun SCXW163076566 BCX0\">se<\/span><span class=\"NormalTextRun SCXW163076566 BCX0\"> their parents got taken in by it.&#8221;<\/span><\/span><span class=\"EOP SCXW163076566 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While Meta quickly removed the video from Facebook after being contacted by <\/span><i><span data-contrast=\"auto\">TODAY<\/span><\/i><span data-contrast=\"auto\">, the damage was done. The incident highlights a growing concern in the digital age: how easy it is to create\u2014and believe\u2014convincing deepfakes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe used to say, &#8216;Seeing is believing.&#8217; Well, that&#8217;s kind of out the window now,\u201d Roker said.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><b><span data-contrast=\"none\">From Al Roker to Taylor Swift: A New Era of Scams<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Al Roker isn\u2019t the first public figure to be targeted by deepfake scams. Taylor Swift was recently featured in an AI-generated video promoting fake bakeware sales. Tom Hanks has spoken out about a fake dental plan ad that used his image without permission. Oprah, Brad Pitt, and others have faced similar exploitation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These scams don\u2019t just confuse viewers\u2014they can defraud them. Criminals use the trust people place in familiar faces to promote fake products, lure them into shady investments, or steal their personal information.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;It&#8217;s frightening,&#8221; Roker told his co-anchors Craig Melvin and Dylan Dreyer. Craig added: &#8220;What&#8217;s scary is that if this is where the technology is now, then five years from now\u2026&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nguyen demonstrated just how simple it is to create a fake using free online tools, and brought in BrandShield CEO Yoav Keren to underscore the point: &#8220;I think this is becoming one of the biggest problems worldwide online,&#8221; Keren said. &#8220;I don&#8217;t think that the average consumer understands\u2026and you&#8217;re starting to see more of these videos out there.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"none\">Why Deepfakes Work\u2014and Why They&#8217;re Dangerous<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">According to McAfee\u2019s <\/span><i><span data-contrast=\"auto\">State of the Scamiverse<\/span><\/i><span data-contrast=\"auto\"> report, the average American sees <\/span><b><span data-contrast=\"auto\">2.6 deepfake videos per day<\/span><\/b><span data-contrast=\"auto\">, with Gen Z seeing up to <\/span><b><span data-contrast=\"auto\">3.5 daily<\/span><\/b><span data-contrast=\"auto\">. These scams are designed to be believable\u2014because the technology makes it possible to copy someone\u2019s voice, mannerisms, and expressions with frightening accuracy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And it doesn\u2019t just affect celebrities:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Scammers have faked CEOs to authorize fraudulent wire transfers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">They\u2019ve impersonated family members in crisis to steal money.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">They\u2019ve conducted fake job interviews to harvest personal data.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"none\">How to Protect Yourself from Deepfake Scams<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">While the technology behind deepfakes is advancing, there are still ways to spot\u2014and stop\u2014them:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Watch for odd facial expressions, stiff movements, or lips out of sync with speech.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Listen for robotic audio, missing pauses, or unnatural pacing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Look for lighting that seems inconsistent or poorly rendered.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Verify shocking claims through trusted sources\u2014especially if they involve money or health advice.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And most importantly, <\/span><b><span data-contrast=\"auto\">be skeptical of celebrity endorsements on social media.<\/span><\/b><span data-contrast=\"auto\"> If it seems out of character or too good to be true, it probably is.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"none\">How McAfee&#8217;s AI Tools Can Help<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.mcafee.com\/blogs\/security-news\/mcafee-deepfake-detector-fighting-misinformation-with-amd-ai-powered-precision\/\"><span data-contrast=\"none\">McAfee\u2019s <\/span><b><span data-contrast=\"none\">Deepfake Detector<\/span><\/b><\/a><span data-contrast=\"auto\">, powered by AMD\u2019s Neural Processing Unit (NPU) in the new Ryzen\u2122 AI 300 Series processors, identifies manipulated audio and video in real time\u2014giving users a critical edge in spotting fakes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This technology runs locally on your device for faster, private detection\u2014and peace of mind.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al Roker\u2019s experience shows just how personal\u2014and persuasive\u2014deepfake scams have become. They blur the line between truth and fiction, targeting your trust in the people you admire.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With McAfee, <\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/security-news\/mcafee-deepfake-detector-fighting-misinformation-with-amd-ai-powered-precision\/\"><span data-contrast=\"none\">you can fight back<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched a recent deepfake video of&#8230;<\/p>\n","protected":false},"author":1407,"featured_media":211641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661,13],"tags":[],"coauthors":[15735],"class_list":["post-211623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security","category-privacy-identity-protection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched a recent deepfake video of him that spread across Facebook, you might\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam | McAfee Blog\" \/>\n<meta property=\"og:description\" content=\"Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched a recent deepfake video of him that spread across Facebook, you might\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\" \/>\n<meta property=\"og:site_name\" content=\"McAfee Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T16:51:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T00:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jasdev Dhaliwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McAfee\" \/>\n<meta name=\"twitter:site\" content=\"@McAfee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jasdev Dhaliwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\"},\"author\":{\"name\":\"Jasdev Dhaliwal\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f\"},\"headline\":\"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam\",\"datePublished\":\"2025-03-31T16:51:19+00:00\",\"dateModified\":\"2025-07-30T00:48:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\"},\"wordCount\":733,\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg\",\"articleSection\":[\"Internet Security\",\"Privacy &amp; Identity Protection\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\",\"name\":\"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam | McAfee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg\",\"datePublished\":\"2025-03-31T16:51:19+00:00\",\"dateModified\":\"2025-07-30T00:48:11+00:00\",\"description\":\"Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched a recent deepfake video of him that spread across Facebook, you might\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg\",\"width\":600,\"height\":347,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privacy &amp; Identity Protection\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"name\":\"McAfee Blog\",\"description\":\"Internet Security News\",\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\",\"name\":\"McAfee\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"width\":1286,\"height\":336,\"caption\":\"McAfee\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/McAfee\/\",\"https:\/\/x.com\/McAfee\",\"https:\/\/www.linkedin.com\/company\/mcafee\/\",\"https:\/\/www.youtube.com\/McAfee\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f\",\"name\":\"Jasdev Dhaliwal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/25b6fc7c367684ebf6f6144e3dde58e6\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg\",\"caption\":\"Jasdev Dhaliwal\"},\"description\":\"Jasdev is a Director of Marketing at McAfee and a specialist in consumer security and online privacy. With over 10 years of security industry experience, he is a regular writer on the current security landscape and likes to educate others on how to keep themselves, their families, and their homes safe online.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/jasdhaliwal\/\"],\"url\":\"https:\/\/www.mcafee.com\/blogs\/author\/jasdev-dhaliwal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam | McAfee Blog","description":"Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched a recent deepfake video of him that spread across Facebook, you might","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam | McAfee Blog","og_description":"Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched a recent deepfake video of him that spread across Facebook, you might","og_url":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/","og_site_name":"McAfee Blog","article_publisher":"https:\/\/www.facebook.com\/McAfee\/","article_published_time":"2025-03-31T16:51:19+00:00","article_modified_time":"2025-07-30T00:48:11+00:00","og_image":[{"width":600,"height":347,"url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg","type":"image\/jpeg"}],"author":"Jasdev Dhaliwal","twitter_card":"summary_large_image","twitter_creator":"@McAfee","twitter_site":"@McAfee","twitter_misc":{"Written by":"Jasdev Dhaliwal","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#article","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/"},"author":{"name":"Jasdev Dhaliwal","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f"},"headline":"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam","datePublished":"2025-03-31T16:51:19+00:00","dateModified":"2025-07-30T00:48:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/"},"wordCount":733,"publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg","articleSection":["Internet Security","Privacy &amp; Identity Protection"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/","url":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/","name":"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam | McAfee Blog","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg","datePublished":"2025-03-31T16:51:19+00:00","dateModified":"2025-07-30T00:48:11+00:00","description":"Al Roker never had a heart attack. He doesn\u2019t have hypertension. But if you watched a recent deepfake video of him that spread across Facebook, you might","breadcrumb":{"@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#primaryimage","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/03\/Al_Roker_Screenshot-copy.jpg","width":600,"height":347,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.mcafee.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"Privacy &amp; Identity Protection","item":"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/"},{"@type":"ListItem","position":3,"name":"\u2018Seeing is Believing is Out the Window\u2019: What to Learn From the Al Roker AI Deepfake Scam"}]},{"@type":"WebSite","@id":"https:\/\/www.mcafee.com\/blogs\/#website","url":"https:\/\/www.mcafee.com\/blogs\/","name":"McAfee Blog","description":"Internet Security News","publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mcafee.com\/blogs\/#organization","name":"McAfee","url":"https:\/\/www.mcafee.com\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","width":1286,"height":336,"caption":"McAfee"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/McAfee\/","https:\/\/x.com\/McAfee","https:\/\/www.linkedin.com\/company\/mcafee\/","https:\/\/www.youtube.com\/McAfee"]},{"@type":"Person","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/49b8ff7075f52333a95710a8340c326f","name":"Jasdev Dhaliwal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/25b6fc7c367684ebf6f6144e3dde58e6","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/MePortrait-96x96.jpg","caption":"Jasdev Dhaliwal"},"description":"Jasdev is a Director of Marketing at McAfee and a specialist in consumer security and online privacy. With over 10 years of security industry experience, he is a regular writer on the current security landscape and likes to educate others on how to keep themselves, their families, and their homes safe online.","sameAs":["https:\/\/www.linkedin.com\/in\/jasdhaliwal\/"],"url":"https:\/\/www.mcafee.com\/blogs\/author\/jasdev-dhaliwal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/211623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/users\/1407"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/comments?post=211623"}],"version-history":[{"count":5,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/211623\/revisions"}],"predecessor-version":[{"id":215435,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/211623\/revisions\/215435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media\/211641"}],"wp:attachment":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media?parent=211623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/categories?post=211623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/tags?post=211623"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/coauthors?post=211623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}