{"id":223510,"date":"2025-11-13T09:00:17","date_gmt":"2025-11-13T17:00:17","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=223510"},"modified":"2026-01-06T11:48:03","modified_gmt":"2026-01-06T19:48:03","slug":"the-stars-scammers-love-most-mcafee-reveals-worlds-most-deepfaked-celebs","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/internet-security\/the-stars-scammers-love-most-mcafee-reveals-worlds-most-deepfaked-celebs\/","title":{"rendered":"The World\u2019s Most Deepfaked Celebrities Revealed"},"content":{"rendered":"<p>You\u2019ve seen the videos: <a href=\"https:\/\/www.mcafee.com\/ai\/news\/no-taylor-swift-wont-send-you-a-free-dutch-oven-the-new-ai-cloning-scam\/\">a too-perfect Taylor Swift<\/a> promoting free cookware. A <a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/tom-hanks-warns-fans-the-dark-side-of-ai-scams\/\">fake Tom Hanks<\/a> offering dental insurance.<\/p>\n<p>They look real\u2014but they\u2019re not.<\/p>\n<p><iframe loading=\"lazy\" title=\"McAfee Showcases Advanced Deepfake Audio Detection to Identify AI-Generated Taylor Swift Scam\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c9tNqF6IQwY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>New research from McAfee Labs shows just how common these scams have become.<\/p>\n<p>Our 2025 <strong><span class=\"TextRun MacChromeBold SCXW247985416 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247985416 BCX0\">Most Dangerous Celebrity: Deepfake Deception List<\/span><\/span><\/strong> ranks the stars and influencers whose likenesses are most hijacked by scammers, and reveals a growing market for AI-powered fake endorsements.<\/p>\n<p><strong>At the top of the list? Taylor Swift<\/strong>, followed by Scarlett Johansson, Jenna Ortega, and Sydney Sweeney. Globally, names like Brad Pitt, Billie Eilish, and Emma Watson also appear among the most exploited.<\/p>\n<p>McAfee also released its first-ever <strong>Influencer Deepfake Deception List<\/strong>, led by gamer and streamer <strong>Pokimane<\/strong>, showing that scammers are now targeting social platforms just as aggressively as Hollywood.<\/p>\n<h2><b><span data-contrast=\"auto\">Top 10 Most Dangerous Celebrities (2025): U.S<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure id=\"attachment_223707\" aria-describedby=\"caption-attachment-223707\" style=\"width: 507px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt wp-image-223707 size-full\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/1.-USA-CELEBS.png\" alt=\"List of the top 10 celebrities most exploited by scammers in 2025 according to McAfee, led by Taylor Swift.\" width=\"507\" height=\"1000\" data-warning=\"Missing alt text\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/1.-USA-CELEBS.png 507w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/1.-USA-CELEBS-152x300.png 152w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/1.-USA-CELEBS-65x129.png 65w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><figcaption id=\"caption-attachment-223707\" class=\"wp-caption-text\">McAfee\u2019s 2025 report reveals the most impersonated celebrities in online scams, with Taylor Swift ranking number one in the U.S.<\/figcaption><\/figure>\n<\/div>\n<h2>Top 10 Most Dangerous Celebrities (2025): Global<\/h2>\n<div class=\"wp-block-image\">\n<figure id=\"attachment_223722\" aria-describedby=\"caption-attachment-223722\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt wp-image-223722 size-large\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/2.-GLOBAL-CELEBS-519x1024.png\" alt=\"McAfee\u2019s 2025 global ranking of the most exploited celebrity names used in online scams.\" width=\"519\" height=\"1024\" data-warning=\"Missing alt text\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/2.-GLOBAL-CELEBS-519x1024.png 519w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/2.-GLOBAL-CELEBS-152x300.png 152w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/2.-GLOBAL-CELEBS-65x129.png 65w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/2.-GLOBAL-CELEBS.png 558w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-223722\" class=\"wp-caption-text\">Taylor Swift tops McAfee\u2019s global list of celebrities most hijacked by scammers in 2025, followed by Scarlett Johansson and Jenna Ortega.<\/figcaption><\/figure>\n<\/div>\n<h2><b><span data-contrast=\"auto\">Top 10 Most Dangerous Influencers\u00a0 (2025): Global<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<figure id=\"attachment_223763\" aria-describedby=\"caption-attachment-223763\" style=\"width: 506px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-223763\" class=\"size-full wp-image-223763\" tabindex=\"-1\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/9.-Global-Influencers-1.png\" alt=\"Top 10 influencers most impersonated by scammers online in 2025, according to McAfee, with Pokimane ranking first.\" width=\"506\" height=\"1000\" longdesc=\"https:\/\/www.mcafee.com\/blogs?longdesc=223763&amp;referrer=223510\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/9.-Global-Influencers-1.png 506w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/9.-Global-Influencers-1-152x300.png 152w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/11\/9.-Global-Influencers-1-65x129.png 65w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><figcaption id=\"caption-attachment-223763\" class=\"wp-caption-text\">From Pokimane to MrBeast, McAfee\u2019s 2025 list shows which influencers\u2019 likenesses are most exploited in scams.<\/figcaption><\/figure>\n<h2><strong>Why Scammers Love Famous Faces<\/strong><\/h2>\n<p>The formula is simple: use someone people trust to sell something that doesn\u2019t exist.<\/p>\n<p>Criminals clone celebrity voices and faces with AI to promote fake giveaways, skincare products, crypto investments, or \u201cexclusive\u201d deals that lead straight to malware or payment fraud.<\/p>\n<p>According to McAfee\u2019s survey of 8,600 people worldwide:<\/p>\n<ul>\n<li><strong>72% of Americans<\/strong> have seen fake celebrity or influencer endorsements.<\/li>\n<li><strong>39% have clicked<\/strong> on one.<\/li>\n<li><strong>1 in 10<\/strong> lost money or personal data, an average of <strong>$525 per victim<\/strong>.<\/li>\n<\/ul>\n<p>Scammers exploit trust. When you see a familiar face, your brain automatically lowers its guard. And that\u2019s exactly what they count on.<\/p>\n<h2><strong>How Deepfakes Are Making Headlines<\/strong><\/h2>\n<p>AI has made these scams look frighteningly real.<\/p>\n<p>Modern <strong>deepfake generators<\/strong> can mimic voices, facial movements, and even micro-expressions with uncanny precision. Only <strong>29% of people<\/strong> feel confident identifying a fake, and <strong>21% admit to having low confidence spotting deepfakes.<\/strong><\/p>\n<p>That\u2019s how fake endorsements and AI romance scams have exploded online.<\/p>\n<ul>\n<li><em>A woman in France lost nearly $900,000<\/em> to <a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/brad-pitt-romance-scam-explained-how-to-prevent-scams\/\">a scammer posing as Brad Pitt<\/a>, complete with AI-generated images and voice messages.<\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\"><em>TV host Al Roker<\/em><\/a> was recently targeted by a fake deepfake video claiming he\u2019d suffered heart attacks.<\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/tom-hanks-warns-fans-the-dark-side-of-ai-scams\/\"><em>Tom Hanks<\/em><\/a><em>, Oprah, and Scarlett Johansson<\/em> have all been used in fraudulent ads for products they never touched.<\/li>\n<\/ul>\n<p>\u201cSeeing is believing\u201d doesn\u2019t apply anymore, and scammers know it.<\/p>\n<h2><strong>The Psychology of The Scam<\/strong><\/h2>\n<p>Deepfake scams don\u2019t just rely on technology; they prey on <strong>parasocial relationships, <\/strong>the one-sided emotional bonds fans form with public figures.<\/p>\n<p>When a \u201ccelebrity\u201d DMs you, it doesn\u2019t always feel strange. It feels personal. That sense of intimacy makes people act before thinking.<\/p>\n<p>It\u2019s the same psychological playbook behind <a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/if-youre-real-prove-me-wrong-beths-romance-scam-story\/\">romance scams<\/a>, now supercharged by AI tools that make fake videos and voice messages sound heartbreakingly real.<\/p>\n<h2><strong>How to Protect Yourself <\/strong><\/h2>\n<ol>\n<li><strong>Pause before you click. <\/strong>If an ad or post seems out of character or \u201ctoo good to be true,\u201d it probably is.<\/li>\n<li><strong>Verify at the source. <\/strong>Check the celebrity\u2019s <em>verified account<\/em> on social media. Scammers often copy profile photos and bios but miss subtle details like posting style or engagement patterns.<\/li>\n<li><strong>Look for signs of AI manipulation. <\/strong>Watch for off-sync lip movements, robotic tone, or lighting that looks inconsistent.<\/li>\n<li><strong>Never share personal or payment details<\/strong> via messages, even if the sender appears to be verified.<\/li>\n<li><strong>Use McAfee&#8217;s Scam Detector, <\/strong><a href=\"https:\/\/www.mcafee.com\/en-us\/scam-detector\/\">included in all core plans<\/a>, to automatically analyze texts, emails, and videos for signs of fraud or deepfake manipulation.<\/li>\n<\/ol>\n<h2><strong>Key Takeaways<\/strong><\/h2>\n<p>Celebrity and influencer culture has always shaped what we buy, but now it\u2019s shaping how scammers deceive. These deepfakes don\u2019t just steal money; they chip away at our trust in what we see, hear, and share online.<\/p>\n<p>The celebrities at the center of these scams aren\u2019t accomplices, they\u2019re victims, too, as criminals hijack their likenesses to exploit the bond between fans and the people they admire. And as deepfake tools become easier to use, the line between real and fake is vanishing fast.<\/p>\n<p>The next viral \u201cgiveaway\u201d might not be an ad at all&#8230;it could be bait.<\/p>\n<p>You can\u2019t stop scammers from cloning famous faces, but you can stop them from fooling you. <a href=\"https:\/\/www.mcafee.com\/en-us\/scam-detector\/\">Use <strong>McAfee\u2019s Scam Detector<\/strong><\/a> to scan links, messages, and videos before you click.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scammers most targeted celebrities by deepfake scams. Learn why these stars are exploited and how to detect and protect yourself from digital fraud.<\/p>\n","protected":false},"author":1440,"featured_media":223512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10661],"tags":[],"coauthors":[16632],"class_list":["post-223510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The World\u2019s Most Deepfaked Celebrities Revealed | McAfee<\/title>\n<meta name=\"description\" content=\"Scammers most targeted celebrities by deepfake scams. 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