{"id":224930,"date":"2025-12-19T05:00:32","date_gmt":"2025-12-19T13:00:32","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=224930"},"modified":"2025-12-18T11:29:40","modified_gmt":"2025-12-18T19:29:40","slug":"this-year-in-scams-a-2025-retrospective-and-a-look-ahead-at-2026","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/security-news\/this-year-in-scams-a-2025-retrospective-and-a-look-ahead-at-2026\/","title":{"rendered":"This Year in Scams: A 2025 Retrospective, and a Look Ahead at 2026"},"content":{"rendered":"<p>They came by phone, by text, by email, and they even weaseled their way into people\u2019s love lives\u2014an entire host of scams that we covered here in our blogs throughout the year.<\/p>\n<p>Today, we look back, picking five noteworthy scams that firmly established new trends, along with one in particular that gives us a hint at the face of scams to come.<\/p>\n<p>Let\u2019s start it off with one scam that pinged plenty of phones over the spring and summer: those toll road texts.<\/p>\n<h2>1 &#8211; The Texts That Jammed Everyone\u2019s Phones: The Toll Road Scam<\/h2>\n<p>It was the hot new scam of 2025 that increased by 900% in one year: <a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/fake-toll-road-scam-texts-are-everywhere-these-cities-are-the-most-targeted\/\">the toll road scam.<\/a><\/p>\n<p>There\u2019s a good chance you got a few of these this year,scam texts that say you have an unpaid tab for tolls and that you need to pay right away. And as always, they come with a handy link where you can pay up and avoid that threat of a \u201clate fee.\u201d<\/p>\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt aligncenter wp-image-209558 size-full\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-1.15.19-PM.png\" alt=\"\" width=\"656\" height=\"1018\" data-warning=\"Missing alt text\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-1.15.19-PM.png 656w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-1.15.19-PM-193x300.png 193w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/02\/Screen-Shot-2025-02-26-at-1.15.19-PM-83x129.png 83w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/div>\n<div>\n<p>&nbsp;<\/p>\n<p>Of course, links like those took people to phishing sites where people gave scammers their payment info, which led to fraudulent charges on their cards. In some instances, the scammers took it a step further by asking for driver\u2019s license and Social Security numbers, key pieces of info for big-time identity theft.<\/p>\n<p>Who knows what the hot new text scam for 2026 will be, yet here are several ways you can stop text scams in their tracks, no matter what form they take:<\/p>\n<h3><b>How Can I Stop Text Scams?<\/b><\/h3>\n<p style=\"padding-left: 40px;\"><strong>Don\u2019t click on any links\u00a0<\/strong>in unexpected texts (or respond to them, either). Scammers want you to react quickly, but it\u2019s best to stop and check it out.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Check to see if the text is legit.<\/strong>\u00a0Reach out to the company that apparently contacted you using a phone number or website you know is real\u2014not the info from the text.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Get our <\/strong><a href=\"https:\/\/www.mcafee.com\/en-us\/scam-detector?path=blogs\"><strong>Scam Detector<\/strong><\/a><strong>.<\/strong> It automatically detects scams by scanning URLs in your text messages. If you accidentally tap or click? Don\u2019t worry, it blocks risky sites if you follow a suspicious link.<\/p>\n<\/div>\n<h2>2 &#8211; Romancing the Bot: AI Chatbots and Images Finagle Their Way Into Romance Scams<\/h2>\n<p>It started with a DM.\u00a0And a few months later, it cost her $1,200.<\/p>\n<p>Earlier this year, we brought you t<a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/ai-chatbots-are-becoming-romance-scammers-and-1-in-3-people-admit-they-could-fall-for-one\/\" target=\"_blank\" rel=\"noopener\">he story of 25-year-old computer programmer Maggie K. who fell for a romance scam on Instagram<\/a>. Her story played out like so many. When she and her online boyfriend finally agreed to meet in person, he claimed he missed his flight and needed money to rebook. Desperate to finally see him, she sent the money and never heard from him again.<\/p>\n<p>But here\u2019s the twist\u2014<strong>he wasn\u2019t real in the first place.<\/strong><\/p>\n<p>When she reported the scam to police, they determined his images were all made with AI. In Maggie\u2019s words, <strong>\u201cThat was the scariest part\u2014I had trusted someone who never even existed.\u201d<\/strong><\/p>\n<p>Maggie isn\u2019t alone. <a href=\"https:\/\/www.mcafee.com\/en-us\/consumer-corporate\/newsroom\/press-releases\/press-release.html?news_id=d2816915-4a89-40e2-b027-b6f2bcac97d3\">Our own research earlier this year<\/a> revealed that more than half (52%) of people have been scammed out of money or pressured to send money or gifts by someone they met online.<\/p>\n<p>Moreover, we found that scammers have fueled those figures with the use of AI. Of people we surveyed, <strong>more than 1 in 4 (26%) said they\u2014or someone they know\u2014have been approached by an AI chatbot posing as a real person<\/strong> on a dating app or social media.<\/p>\n<p>We expect this trend will only continue, as AI tools make it easier and more efficient to pull off romance scams on an increasingly larger scale.<\/p>\n<p>Even so, the guidelines for avoiding romance scams remain the same:<\/p>\n<ul>\n<li>Never send money to someone you\u2019ve never met in person.<\/li>\n<li>Things move too fast, too soon\u2014like when the other person starts talking about love almost right away.<\/li>\n<li>They say they live far away and can\u2019t meet in person because they live abroad, all part of a scammers story that they\u2019re there for charity or military service.<\/li>\n<li>Look out for stories of urgent financial need, such as sudden emergencies or requests for help with travel expenses to meet you.<\/li>\n<li>Also watch out for people who ask for payment in gift cards, crypto, wire transfers, or other forms of payment that are tough to recover. That\u2019s a sign of a scam.<\/li>\n<\/ul>\n<h2>3 &#8211; Paying to Get Paid: The New Job Scam That Raked in Millions<\/h2>\n<p>The job offer sounds simple enough \u2026 go online, review products, like videos, or do otherwise simple tasks and get paid doing it\u2014until it\u2019s time to get paid.<\/p>\n<p>It\u2019s a new breed of job scam that took root this spring, one where victims found themselves \u201cpaying to get paid.\u201d<\/p>\n<p><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/pay-to-get-paid-the-new-job-scam-thats-raking-in-millions-right-now\/\">The FTC dubbed these scams as \u201cgamified job scams\u201d or \u201ctask scams.\u201d<\/a> Given the way these scams work, the naming fits.<\/p>\n<p>It starts with a text or direct message from a \u201crecruiter\u201d offering <strong>work with the promise of making good money by \u201cliking\u201d or \u201crating\u201d sets of videos or product images in an app<\/strong>, all with the vague purpose of \u201cproduct optimization.\u201d\u00a0With each click, you earn a \u201ccommission\u201d and see your \u201cearnings\u201d rack up in the app. You might even get a payout, somewhere between $5 and $20, just to earn your trust.<\/p>\n<p>Then comes the hook.<\/p>\n<p>Like a video game, the scammer sweetens the deal by saying the next batch of work can \u201clevel up\u201d your earnings.\u00a0But if you want to claim your \u201cearnings\u201d and book more work, you need to pay up. So you make the deposit, complete the task set, and when you try to get your pay the scammer and your money are gone. It was all fake.<\/p>\n<p>This scam and others like it fall right in line with <strong>McAfee data that uncovered a spike in job-related scams of 1,000% between May and July,<\/strong>which undoubtedly built on 2024\u2019s record-setting job scam losses of $501 million.<\/p>\n<h3>Whatever form they take, here\u2019s how you can avoid job scams:<\/h3>\n<h4><strong>Step one\u2014ignore job offers over text and social media<\/strong><\/h4>\n<p>A proper recruiter will reach out to you by email or via a job networking site. Moreover, per the FTC, any job that pays you to \u201clike\u201d or \u201crate\u201d content is against the law. That alone says it\u2019s a scam.<\/p>\n<h4><strong>Step two\u2014look up the company<\/strong><\/h4>\n<p>In the case of job offers in general, look up the company. Check out their background and see if it matches up with the job they\u2019re pitching.\u00a0In the U.S.,\u202f<a href=\"https:\/\/www.bbb.org\/search\">The Better Business Bureau (BBB) offers a list of businesses<\/a>\u202fyou can search.<\/p>\n<h4><strong>Step three\u2014never pay to start a job.<\/strong><\/h4>\n<p>Any case where you\u2019re asked to pay to up front, with any form of payment, refuse, whether that\u2019s for \u201ctraining,\u201d \u201cequipment,\u201d or more work. It\u2019s a sign of a scam.<\/p>\n<h2>4 &#8211; Seeing is Believing is Out the Window: The Al Roker Deepfake Scam<\/h2>\n<p>Prince Harry, Taylor Swift, and now the <em>Today<\/em> show\u2019s Al Roker, too, they\u2019ve all found themselves as the <a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/seeing-is-believing-is-out-the-window-what-to-learn-from-the-al-roker-ai-deepfake-scam\/\">AI-generated spokesperson for deepfake scams<\/a>.<\/p>\n<p>In the past, a deepfake Prince Harry pushed bogus investments, while another deepfake of Taylor Swift hawked a phony cookware deal. Then, <strong>this spring, a deepfake of Al Roker used his image and voice to promote a bogus hypertension cure<\/strong>\u2014claiming, falsely, that he had suffered \u201ca couple of heart attacks.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Al Roker&#039;s image used in new deepfake scam: What to know\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/x-M0wO0hn3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The fabricated clip appeared on Facebook, which appeared convincing enough to fool plenty of people, including some of Roker\u2019s own friends. \u201cI\u2019ve had some celebrity friends call because\u00a0their parents got taken in by it,\u201d said Roker.<\/p>\n<p>While Meta quickly removed the video from Facebook after being contacted by\u00a0<em>TODAY<\/em>, the damage was done. The incident highlights a growing concern in the digital age: how easy it is to create\u2014and believe\u2014convincing deepfakes.<\/p>\n<p>Roker put it plainly, \u201cWe used to say, \u2018Seeing is believing.\u2019 Well, that\u2019s kind of out the window now.\u201d<\/p>\n<p>In all, this stands as a good reminder to <strong>be<\/strong> <strong>skeptical of celebrity endorsements on social media.<\/strong>\u00a0If public figure fronts an apparent deal for an investment, cookware, or a hypertension \u201ccure\u201d in your feed, think twice. <strong>And better yet, let our <\/strong><a href=\"https:\/\/www.mcafee.com\/learn\/mcafee-scam-protection?path=blogs\"><strong>Scam Detector<\/strong><\/a><strong> help you spot what\u2019s real and what\u2019s fake out there.<\/strong><\/p>\n<h2>5 &#8211; September 2025: The First Agentic AI Attack Spotted in The Wild<\/h2>\n<p>And to close things out, a look at some recent news, which also serves as a look ahead.<\/p>\n<p>Last September, <strong>researchers spotted something unseen before:a cyberattack almost entirely run by agentic AI.<\/strong><\/p>\n<blockquote>\n<h4><strong>What is Agentic AI? <\/strong><\/h4>\n<p><strong>Definition: <\/strong>Artificial intelligence systems that can independently plan, make decisions, and work toward specific goals with minimal human intervention; in this way, it executes complex tasks by adapting to new info and situations on its own.<\/p><\/blockquote>\n<p>Reported by AI researcher Anthropic, a Chinese state-sponsored group allegedly used<strong>\u00a0the company\u2019s Claude Code agent to automate most of an espionage campaign across nearly thirty organizations.<\/strong>\u00a0Attackers allegedly bypassed guardrails that typically prevent such malicious use with jailbreaking techniques, which broke down their attacks into small, seemingly innocent tasks. That way, Claude orchestrated a large-scale attack it wouldn\u2019t otherwise execute.<\/p>\n<p>Once operational, the agent performed reconnaissance, wrote exploit code, harvested credentials, identified high-value databases, created backdoors, and generated documentation of the intrusion.\u00a0<strong>By Anthropic\u2019s estimate, they completed 80\u201390% of the work without any human involvement.<\/strong><\/p>\n<p>According to Anthropic: \u201cAt the peak of its attack, the AI made thousands of requests, often multiple per second\u2014an attack speed that would have been, for human hackers, simply impossible to match.\u201d<\/p>\n<p>We knew this moment was coming, and now the time has arrived: <strong>what once took weeks of human effort to execute a coordinated attack now boils down to minutes as agentic AI does the work on someone\u2019s behalf.<\/strong><\/p>\n<p>In 2026, <a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/how-agentic-ai-will-be-weaponized-for-social-engineering-attacks\/\">we can expect to see more attacks led by agentic AI<\/a>, along with AI-led scams as well, which raises an important question that Anthropic answers head-on:<\/p>\n<p>If AI models can be misused for cyberattacks at this scale, why continue to develop and release them? The answer is that the very abilities that allow Claude to be used in these attacks also make it crucial for cyber defense. When sophisticated cyberattacks inevitably occur, our goal is for Claude\u2014into which we\u2019ve built strong safeguards\u2014to assist cybersecurity professionals to detect, disrupt, and prepare for future versions of the attack.<\/p>\n<p>That gets to the heart of security online: it\u2019s an ever-evolving game. As new technologies arise, those who protect and those who harm one-up each other in a cycle of innovation and exploits. As we\u2019re on the side of innovation here, you can be sure we\u2019ll continue to roll out protections that keep you safer out there. Even as AI changes the game, our commitment remains the same.<\/p>\n<h2><b>Happy Holidays!<\/b><\/h2>\n<p>We\u2019re taking a little holiday break here and we\u2019ll be back with our weekly roundups again in 2026. Looking forward to catching up with you then and helping you stay safer in the new year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They came by phone, by text, by email, and they even weaseled their way into people\u2019s love lives\u2014an entire host&#8230;<\/p>\n","protected":false},"author":674,"featured_media":224933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10667,10661,13,1838],"tags":[],"coauthors":[3973],"class_list":["post-224930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-news","category-internet-security","category-privacy-identity-protection","category-mobile-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Year in Scams: A 2025 Retrospective, and a Look Ahead at 2026 | McAfee 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