{"id":228201,"date":"2026-04-02T04:00:53","date_gmt":"2026-04-02T11:00:53","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=228201"},"modified":"2026-04-01T11:36:05","modified_gmt":"2026-04-01T18:36:05","slug":"mcafee-keep-it-real-shorty-awards-finalist","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/","title":{"rendered":"McAfee\u2019s \u201cKeep It Real\u201d Campaign Named Shorty Awards Finalist"},"content":{"rendered":"<p><span data-contrast=\"none\">We\u2019re\u00a0proud to share that McAfee\u2019s \u201cKeep It Real\u201d campaign has been named a <a href=\"https:\/\/shortyawards.com\/18th\/keep-it-real-mcafees-ai-scam-media-relations-campaign\" target=\"_blank\" rel=\"noopener\">finalist in the 2026 Shorty Awards Social Good Campaign<\/a> category.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This category recognizes work that\u00a0doesn\u2019t\u00a0just perform, it\u00a0matters:\u00a0campaigns that raise awareness, inspire action, and make a real-world impact.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">That\u2019s\u00a0exactly what \u201cKeep It Real\u201d set out to do.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Because behind every\u00a0scam\u00a0statistic is a person who thought they were making the right call. And too often, what follows\u00a0isn\u2019t\u00a0just\u00a0financial loss.\u00a0It\u2019s\u00a0embarrassment, silence, and stigma.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We wanted to change that.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The campaign launched alongside\u00a0<\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/scam-detector\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">McAfee Scam Detector<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0to address a growing reality:\u00a0scams\u00a0powered by AI are becoming harder to recognize and easier to fall for.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cKeep It Real\u201d paired real survivor stories with AI-driven protection to show how\u00a0scams\u00a0actually happen\u00a0and how people can stop them in the moment.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The goal was simple:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Normalize the experience\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Remove shame around being\u00a0scammed<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Help more people recognize\u00a0scams\u00a0faster\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Because when people feel safe talking about\u00a0scams,\u00a0they\u2019re\u00a0more likely to spot them and stop them.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Introducing Scam Stories\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B8v7FSTAYSo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">What Are the Shorty Awards?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The\u00a0<\/span><b><span data-contrast=\"none\">Shorty Awards<\/span><\/b><span data-contrast=\"none\">\u00a0honor\u00a0the best work in social media, digital campaigns, and online storytelling across brands, creators, and organizations.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Now in their 18th year, the awards recognize campaigns that combine creativity, impact, and real-world relevance. Finalists are selected alongside leading global brands and judged on both industry evaluation and public voting.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">How McAfee\u2019s Scam Detector Fits In<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">McAfee\u2019s Scam Detector is designed to help people\u00a0identify\u00a0scams\u00a0across everyday digital moments.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It uses AI to fight AI by flagging suspicious:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Text messages and emails\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">QR codes and links\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Social media messages\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">AI-generated and deepfake content\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">By combining automatic detection with clear guidance, Scam Detector helps people better understand what\u00a0they\u2019re\u00a0seeing and decide what to trust.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Real Stories Behind the Campaign<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">A core part of \u201cKeep It Real\u201d was giving space to people who experienced\u00a0scams\u00a0to share what happened, in their own words.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">These stories helped show that\u00a0scams\u00a0can happen to anyone and played a key role in breaking the stigma around being targeted.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Stitch and share your scam story. Let&#039;s keep it real with @McAfee. #MyScamStory #ScamStories #ad\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/NNOw-rytzKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">This recognition reflects the work across McAfee teams who built and brought this campaign to life, including product, engineering, research, creative, and communications.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It also reflects the individuals who chose to share their real\u00a0scam\u00a0stories to help others recognize\u00a0scams, stay safer, and end the shame and stigma around being\u00a0scammed.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Support the Campaign<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The Shorty Awards include a public voting\u00a0component.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If\u00a0you\u2019d\u00a0like to support the campaign, you can vote here:<\/span><br \/>\n<a href=\"https:\/\/shortyawards.com\/18th\/keep-it-real-mcafees-ai-scam-media-relations-campaign\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/shortyawards.com\/18th\/keep-it-real-mcafees-ai-scam-media-relations-campaign<\/span><\/a><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Voting is open through April 8, and you can vote once per day.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-228202\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/dee6839d-0d8a-4ca4-9edd-23942ae955c0-576x1024.jpg\" alt=\"Examples of real messages sent in response to our campaign.\" width=\"576\" height=\"1024\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/dee6839d-0d8a-4ca4-9edd-23942ae955c0-576x1024.jpg 576w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/dee6839d-0d8a-4ca4-9edd-23942ae955c0-169x300.jpg 169w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/dee6839d-0d8a-4ca4-9edd-23942ae955c0-768x1365.jpg 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/dee6839d-0d8a-4ca4-9edd-23942ae955c0-864x1536.jpg 864w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/dee6839d-0d8a-4ca4-9edd-23942ae955c0-73x129.jpg 73w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/dee6839d-0d8a-4ca4-9edd-23942ae955c0.jpg 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re\u00a0proud to share that McAfee\u2019s \u201cKeep It Real\u201d campaign has been named a finalist in the 2026 Shorty Awards Social&#8230;<\/p>\n","protected":false},"author":1440,"featured_media":228217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10667,8050,5062],"tags":[],"coauthors":[16632],"class_list":["post-228201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-news","category-mcafee-news","category-life-at-mcafee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McAfee\u2019s \u201cKeep It Real\u201d Campaign Named Shorty Awards Finalist | McAfee Blog<\/title>\n<meta name=\"description\" content=\"McAfee\u2019s \u201cKeep It Real\u201d campaign, launched with Scam Detector, is a 2026 Shorty Awards finalist. 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Learn how the campaign used real stories to expose AI-driven scams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/\" \/>\n<meta property=\"og:site_name\" content=\"McAfee Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T11:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/Shorty-Awards-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brooke Seipel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McAfee\" \/>\n<meta name=\"twitter:site\" content=\"@McAfee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooke Seipel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/\"},\"author\":{\"name\":\"Brooke Seipel\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/e0177129df164a74082f47397af3e729\"},\"headline\":\"McAfee\u2019s \u201cKeep It Real\u201d Campaign Named Shorty Awards Finalist\",\"datePublished\":\"2026-04-02T11:00:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/Shorty-Awards-1.jpg\",\"articleSection\":[\"Security News\",\"McAfee News\",\"Life at McAfee\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/\",\"name\":\"McAfee\u2019s \u201cKeep It Real\u201d Campaign Named Shorty Awards Finalist | McAfee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/mcafee-news\/mcafee-keep-it-real-shorty-awards-finalist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/04\/Shorty-Awards-1.jpg\",\"datePublished\":\"2026-04-02T11:00:53+00:00\",\"description\":\"McAfee\u2019s \u201cKeep It Real\u201d campaign, launched with Scam Detector, is a 2026 Shorty Awards finalist. 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