{"id":230227,"date":"2026-05-29T05:00:40","date_gmt":"2026-05-29T12:00:40","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=230227"},"modified":"2026-05-28T20:49:56","modified_gmt":"2026-05-29T03:49:56","slug":"trevor-lawrences-viral-haircut-deepfake-scams","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/security-news\/trevor-lawrences-viral-haircut-deepfake-scams\/","title":{"rendered":"Trevor Lawrence\u2019s Viral \u201cHaircut\u201d is a Lesson in Deepfakes: This Week in Scams"},"content":{"rendered":"<p><span data-contrast=\"auto\">Trevor Lawrence\u00a0didn\u2019t\u00a0actually cut\u00a0his hair.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But millions of people thought he did.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Jacksonville Jaguars recently released a viral schedule announcement video that\u00a0appeared to show\u00a0their star quarterback\u00a0<\/span><a href=\"https:\/\/sports.yahoo.com\/articles\/jaguars-qb-trevor-lawrence-no-225311014.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">chopping off his signature long blond hair.<\/span><\/a><span data-contrast=\"auto\">\u00a0The clip spread quickly online, pulling in\u00a0nearly 4\u00a0million views on X and triggering reactions from fans, friends, and even Lawrence\u2019s grandmother.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The catch? It\u00a0wasn\u2019t\u00a0real.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The team later confirmed the moment was partially staged, partially AI-generated and part of the joke. Even Lawrence admitted the fake looked convincing.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And\u00a0that\u2019s\u00a0exactly the problem.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What started as a harmless sports prank is also a reminder of how realistic AI-generated videos have become and how easily scammers can use the same technology to fool people online.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Did Trevor Lawrence really cut his hair?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IW_XtYv05gk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Why Deepfake Scams Are Growing Fast<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Deepfake\u00a0scams\u00a0use artificial intelligence to clone someone\u2019s face, voice, or likeness to create fake videos, ads, phone calls, or social media posts that appear real.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And increasingly, scammers are using celebrities, influencers, athletes, and trusted public figures to do it.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/the-stars-scammers-love-most-mcafee-reveals-worlds-most-deepfaked-celebs\/\"><span data-contrast=\"none\">McAfee research<\/span><\/a><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">72% of Americans say\u00a0they\u2019ve\u00a0seen fake celebrity or influencer endorsements online<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">39% say\u00a0they\u2019ve\u00a0clicked on one<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">1 in 10 victims lost money or personal data<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Average losses reached $525 per person<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Why does it work? Because scammers know familiarity lowers our guard.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When people see a recognizable face, whether\u00a0it\u2019s\u00a0Trevor Lawrence, Taylor Swift, Tom Hanks, or a\u00a0favorite\u00a0influencer,\u00a0they\u2019re\u00a0more likely to trust what\u00a0they\u2019re\u00a0seeing before stopping to question it.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">From Funny Sports Videos to Real Financial Scams<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The Jaguars video was meant as entertainment.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But scammers are already using the same technology for fraud.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">McAfee researchers recently\u00a0identified\u00a0a growing wave of celebrity deepfake\u00a0scams\u00a0involving fake giveaways, investment schemes, romance\u00a0scams, and fraudulent ads.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Some recent examples include:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Fake videos of TV personalities promoting \u201cmiracle\u201d products<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">AI-generated celebrity investment ads pushing crypto\u00a0scams<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Romance scammers using deepfake video calls to impersonate celebrities<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Fake emergency videos designed to create panic and urgency<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In one high-profile case, a woman reportedly\u00a0<\/span><a href=\"https:\/\/www.mcafee.com\/blogs\/internet-security\/the-stars-scammers-love-most-mcafee-reveals-worlds-most-deepfaked-celebs\/\"><span data-contrast=\"none\">lost nearly $900,000<\/span><\/a><span data-contrast=\"auto\">\u00a0to scammers impersonating Brad Pitt using AI-generated images and messages.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The technology is getting good enough that \u201cseeing is believing\u201d no longer applies online.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">How to Spot a Deepfake Scam<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Here are some of the biggest red flags to watch for:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1696\" aria-rowcount=\"6\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"4369\"><b><span data-contrast=\"auto\">Red Flag<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><b><span data-contrast=\"auto\">What to Watch For<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Emotional urgency<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">\u201cAct now,\u201d \u201climited time,\u201d or panic-driven messaging<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Too-good-to-be-true offers<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Free giveaways, investment promises, miracle products<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Slightly unnatural video details<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Off-sync lips, robotic speech, strange blinking, awkward lighting<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Fake verified-looking accounts<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Usernames with extra characters or copied profile photos<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"6\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Requests for money or personal data<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Especially through DMs, crypto links, gift cards, or wire transfers<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">How McAfee Helps Protect You<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">AI\u00a0scams\u00a0are evolving fast, but layered protection can help you stay ahead of them.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">McAfee\u2019s Scam Detector, included in all core McAfee plans,\u00a0can help\u00a0identify\u00a0suspicious links, messages, videos, and deepfake-related\u00a0scams\u00a0across texts, email, and social platforms before you click.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additional\u00a0protections like Web Protection and Identity Monitoring can also help reduce your risk if scammers\u00a0attempt\u00a0to steal your credentials or personal information.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Other Scam News This Week<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Charter Confirms Data Breach<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Charter Communications\u00a0<\/span><a href=\"https:\/\/www.bleepingcomputer.com\/news\/security\/charter-confirms-data-breach-after-shinyhunters-extortion-threat\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">confirmed a data breach<\/span><\/a><span data-contrast=\"auto\">\u00a0tied to a third-party vendor, exposing customer information. Whenever breaches like this happen, scammers often follow up with phishing emails and fake customer support calls pretending to help affected users.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">7-Eleven Data Breach Reports Surface<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Reports surrounding\u00a0<\/span><a href=\"https:\/\/techcrunch.com\/2026\/05\/26\/7-eleven-data-breach-affects-over-185000-peoples-personal-data\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">a potential 7-Eleven data breach<\/span><\/a><span data-contrast=\"auto\">\u00a0are circulating online. Consumers should stay alert for fake password reset emails, loyalty account phishing attempts, and\u00a0scam\u00a0texts impersonating retailers.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">\u2018Tom Selleck\u2019 Celebrity Scam Highlights Rise of AI Impersonation Fraud<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A tragic case tied to an alleged <a href=\"https:\/\/www.eonline.com\/news\/1432443\/husband-wife-die-in-murder-suicide-after-tom-selleck-impersonator-scam\" target=\"_blank\" rel=\"noopener\">Tom Selleck impersonation\u00a0scam<\/a>\u00a0is drawing attention to the growing threat of celebrity AI fraud.\u00a0Experts warn that scammers are increasingly using fake celebrity profiles, AI-generated messages, cloned voices, and deepfake videos to build trust with victims online, especially older adults.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The case underscores how emotionally manipulative and financially devastating these\u00a0scams\u00a0can become.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Hackers Are Exploiting AI Chatbot \u201cPersonalities\u201d<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Researchers\u00a0<\/span><a href=\"https:\/\/www.theverge.com\/column\/935545\/hackers-ai-chatbots?\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">told The Verge<\/span><\/a><span data-contrast=\"auto\">\u00a0that attackers are beginning to manipulate chatbot\u00a0behavior\u00a0and personalities to trick users into unsafe actions, highlighting growing concerns around AI trust and social engineering.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Fake Inheritance Email Scams Are Getting More Convincing<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A phishing\u00a0scam\u00a0making headlines this week <a href=\"https:\/\/www.foxnews.com\/tech\/inheritance-scam-email-looks-real-steals-data\" target=\"_blank\" rel=\"noopener\">uses fake inheritance notices<\/a> and \u201cunclaimed estate\u201d emails to pressure victims into sharing personal information.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Unlike older\u00a0scam\u00a0emails full of spelling mistakes, newer versions look polished and professional, often using legal-sounding language, fake reference numbers, and urgent 48-hour deadlines designed to trigger panic before people stop to verify the message.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">McAfee Safety Tips This Week<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The next deepfake\u00a0won\u2019t\u00a0always look fake.\u00a0That\u2019s\u00a0what makes these\u00a0scams\u00a0dangerous.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u00a0are\u00a0some practical, go-to tips\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Pause before clicking celebrity endorsements or viral videos<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Verify accounts through official sources before trusting promotions<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Never send money or personal data based on social media messages alone<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Be\u00a0skeptical\u00a0of urgency, especially \u201climited time\u201d threats<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Use AI-powered\u00a0scam\u00a0protection tools to help\u00a0identify\u00a0suspicious content before you engage<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>And we&#8217;ll be back next week with more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trevor Lawrence\u00a0didn\u2019t\u00a0actually cut\u00a0his hair.\u00a0 But millions of people thought he did.\u00a0 The Jacksonville Jaguars recently released a viral schedule announcement&#8230;<\/p>\n","protected":false},"author":1440,"featured_media":230229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16931,10667,10661,13],"tags":[],"coauthors":[16632],"class_list":["post-230227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-security-news","category-internet-security","category-privacy-identity-protection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trevor Lawrence\u2019s Viral \u201cHaircut\u201d is a Lesson in Deepfakes: This Week in Scams | McAfee Blog<\/title>\n<meta name=\"description\" content=\"Trevor Lawrence\u00a0didn\u2019t\u00a0actually cut\u00a0his hair.\u00a0 But millions of people thought he did.\u00a0 The Jacksonville Jaguars recently released a viral schedule\" 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