{"id":230827,"date":"2026-06-09T04:55:42","date_gmt":"2026-06-09T11:55:42","guid":{"rendered":"https:\/\/www.mcafee.com\/blogs\/?p=230827"},"modified":"2026-06-08T11:00:52","modified_gmt":"2026-06-08T18:00:52","slug":"is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping","status":"publish","type":"post","link":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/","title":{"rendered":"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals"},"content":{"rendered":"<p><span data-contrast=\"auto\">Most people\u00a0don&#8217;t\u00a0get scammed because they ignore warning signs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">They get scammed because they find a reason to explain those warning signs away.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The website looks a little off, but the deal is incredible. The text message is unexpected, but\u00a0they&#8217;re\u00a0already waiting for a package. The seller is unfamiliar, but the discount is too good to pass up.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That&#8217;s\u00a0what makes major shopping events such fertile ground for scammers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">New McAfee research suggests that economic pressure may be making that problem worse,\u00a0as\u00a0<\/span><b><span data-contrast=\"auto\">40% of\u00a0consumers say\u00a0they would trust a lower priced deal without verifying it.\u00a0<\/span><\/b><span data-contrast=\"auto\">That means as costs are climbing, shoppers are less likely to second guess a\u00a0too-good-to-be-true deal\u00a0that could be a\u00a0scam.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;Anyone\u00a0who has ever fallen for a scam thought they would recognize one first,&#8221; McAfee&#8217;s Head of Threat Research Abhishek Karnik reminds shoppers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThat confidence is part of what scammers count on,\u201d he says. \u201cTools like\u00a0<\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/scam-detector\/?path=blogs\"><span data-contrast=\"none\">McAfee\u2019s Scam Detector<\/span><\/a><span data-contrast=\"auto\">\u00a0exist precisely for those moments, flagging suspicious links, messages, and offers in real time, before a split-second decision becomes a costly one.&#8221;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">New McAfee Research Reveals the Cost of Deal Hunting<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">While most\u00a0shoppers believe they can spot a\u00a0scam, McAfee&#8217;s new research suggests many are engaging in\u00a0behaviors\u00a0that increase their risk.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Rising Prices Are Driving Riskier Shopping Decisions<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Economic pressure is changing how people shop online.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">McAfee found:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<ul>\n<li><span data-contrast=\"auto\">82% prioritize finding the cheapest deal when shopping online<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">55% spend more time hunting for deals<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">40% would trust a lower-priced deal without verifying it first<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">29% would skip researching a seller if the deal seemed especially good<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">27% are more likely to consider unfamiliar sellers because of lower prices<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">23% feel pressure to act quickly before deals disappear<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The same\u00a0behaviors\u00a0that help shoppers find bargains can also make them more vulnerable to fraud.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;What the data reflects is that economic pressure has effectively done some of the scammer&#8217;s work for them,&#8221; says Karnik. &#8220;When consumers are already primed to move quickly and prioritize price over authenticity, it takes far less effort to push them toward a bad click or a fraudulent purchase.&#8221;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt aligncenter wp-image-230845 size-large\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/6_ways-819x1024.jpg\" alt=\"Infographic, 6 ways rising prices are driving risky shopping behavior\" width=\"819\" height=\"1024\" data-warning=\"Missing alt text\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/6_ways-819x1024.jpg 819w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/6_ways-240x300.jpg 240w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/6_ways-768x960.jpg 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/6_ways-103x129.jpg 103w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/6_ways.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Shopping Scams Are Already Costing Americans Real Money<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The\u00a0financial impact\u00a0is significant:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">37% say they have lost money due to online shopping\u00a0scams\u00a0or fraud<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">45% of victims lost more than $100<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">25% lost between $100 and $499<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">20% lost $500 or more<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">36% were unable to recover any of their money<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-suspicious-alt aligncenter size-large wp-image-230939\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/5_finance_ver2-1-819x1024.png\" alt=\"5 financial realities of online shopping scams infographic\" width=\"819\" height=\"1024\" data-warning=\"Suspicious alt text\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/5_finance_ver2-1-819x1024.png 819w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/5_finance_ver2-1-240x300.png 240w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/5_finance_ver2-1-768x960.png 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/5_finance_ver2-1-103x129.png 103w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/5_finance_ver2-1.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div>\n<\/div>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">AI Is Making Shopping Scams Harder to Spot<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Consumers are increasingly aware that artificial intelligence is changing the\u00a0scam\u00a0landscape.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to McAfee research:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">70% agree AI-generated content is making shopping\u00a0scams\u00a0harder to\u00a0identify<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Nearly three-quarters\u00a0have\u00a0encountered\u00a0shopping content they believed was suspicious or AI-generated<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">&#8220;The\u00a0signs\u00a0people have historically relied on, poor grammar, low-quality images, obviously off branding, are no longer reliable,&#8221;\u00a0advises\u00a0Karnik. &#8220;AI has lowered the production cost of a convincing fake to nearly zero.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s\u00a0not just a fake landing page fraudsters are creating.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;AI is being used to make fake review sections, impersonation messages that look exactly like it came from a major retailer,\u00a0realistic logos, believable URLS,\u201d Karnik says. \u201cWhen you\u2019re shopping\u00a0online, you need to adjust your expectations to match that new\u00a0AI\u00a0reality.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt aligncenter size-large wp-image-230875\" src=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/7_scams-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" data-warning=\"Missing alt text\" srcset=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/7_scams-819x1024.jpg 819w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/7_scams-240x300.jpg 240w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/7_scams-768x960.jpg 768w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/7_scams-103x129.jpg 103w, https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2026\/06\/7_scams.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">What Are the Most Common Shopping Scams During Major Sales Events?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Scammers follow consumer attention.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whenever millions of people are searching for deals at the same time, scammers create fake websites, impersonate retailers and delivery companies, and use urgency to pressure shoppers into acting before they think.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some of the most common shopping\u00a0scams\u00a0consumers\u00a0encounter\u00a0during major sales events,\u00a0as well as the red flags consumers can watch for:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1696\" aria-rowcount=\"8\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"4369\"><b><span data-contrast=\"auto\">Scam Type<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><b><span data-contrast=\"auto\">How It Works<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><b><span data-contrast=\"auto\">Red Flags<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Fake shopping websites<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Fraudulent websites mimic real retailers and disappear after collecting payments<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Prices far below competitors, little company information, newly created websites<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Fake social media ads<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Ads promote products that never arrive or are counterfeit<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Too-good-to-be-true discounts, limited reviews, unfamiliar brands<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Delivery notification\u00a0scams<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Fake package alerts claim there is an issue with your shipment<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Unexpected texts, suspicious links, requests for payment<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Retailer impersonation\u00a0scams<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Messages claim there is a problem with your account or order<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Urgent language, login requests, unfamiliar sender addresses<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"6\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">QR code\u00a0scams<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">QR codes redirect shoppers to fraudulent websites<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Codes placed on flyers, posters, packages, or public locations<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"7\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Brushing\u00a0scams<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Unsolicited packages arrive at your home<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Items you never ordered, requests to scan codes or leave reviews<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"8\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Fake recall\u00a0scams<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Messages claim a recent purchase has been recalled<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Requests for payment, account credentials, or personal information<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">According to McAfee research, consumers most commonly report\u00a0encountering\u00a0fake shipping notifications, delivery\u00a0scams, retailer impersonation\u00a0scams, account alerts, and suspicious discount offers during major shopping periods.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">How McAfee Can Help<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">With\u00a0<\/span><a href=\"https:\/\/www.mcafee.com\/en-us\/identity-theft\/protection.html?path=blogs\"><b><span data-contrast=\"none\">McAfee+ Advanced<\/span><\/b><\/a><span data-contrast=\"none\">, multiple layers work together before any damage is done:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.mcafee.com\/en-us\/scam-detector\/?path=blogs\"><span data-contrast=\"none\">Scam Detector<\/span><\/a><span data-contrast=\"none\">\u00a0flags suspicious texts, emails, links, QR codes, and even deepfake videos before you engage<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/learn\/vpn\/?path=blogs\"><span data-contrast=\"none\">Secure VPN<\/span><\/a><span data-contrast=\"none\">\u00a0keeps your data private, especially on public Wi-Fi\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/learn\/web-protection\/?path=blogs\"><span data-contrast=\"none\">Web Protection<\/span><\/a><span data-contrast=\"none\">\u00a0helps block risky sites, even if you do accidentally\u00a0click\u00a0\u00a0helps\u00a0block risky sites, even if you do accidentally click\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/learn\/password-manager\/\"><span data-contrast=\"none\">Password Manager<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0doesn\u2019t just help you make unique, strong passwords, it keeps them stored and organized for you<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/en-us\/antivirus.html\/?path=blogs\"><span data-contrast=\"none\">Device Security<\/span><\/a><span data-contrast=\"none\">\u00a0helps detect malicious apps or downloads\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/learn\/identity-monitoring\/?path=blogs\"><span data-contrast=\"none\">Identity Monitoring<\/span><\/a><span data-contrast=\"none\">\u00a0alerts you if your personal info shows up where it should not, so you can act fast\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/learn\/personal-data-cleanup\/?path=blogs\"><span data-contrast=\"none\">Personal Data Cleanup<\/span><\/a><span data-contrast=\"none\">\u00a0helps remove your information from sites selling it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/learn\/online-account-cleanup\/?path=blogs\"><span data-contrast=\"none\">Online Account Cleanup<\/span><\/a><span data-contrast=\"none\">\u00a0assists\u00a0in taking down your old, forgotten accounts across the web<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.mcafee.com\/learn\/social-privacy-manager\/\"><span data-contrast=\"none\">Social Privacy Manager<\/span><\/a><span data-contrast=\"none\">\u00a0helps you\u00a0monitor\u00a0and change<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">privacy settings across your social platforms in just a few clicks<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Together, these protections are designed to address the broader range of online risks people face every day.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>Plus, <a href=\"https:\/\/www.amazon.com\/stores\/page\/81665012-7CCA-47C5-B927-627F615F0ECD?channel=PrimeDay-PR-2026\">click here to get McAfee&#8217;s limited-time deals on real-time protection <\/a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"> this Amazon Prime Day, <\/span>from June 23 to June 26.<\/p>\n<p aria-level=\"4\"><i><span data-contrast=\"none\">About our consumer research<\/span><\/i><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:80,&quot;335559739&quot;:40}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">McAfee surveyed 1,000 U.S. adults in May 2026 as part of a broader study of 5,000 respondents across the U.S., UK, France, Germany, and Japan, focused on online shopping intentions,\u00a0scam\u00a0awareness, and purchase\u00a0behaviors.<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people\u00a0don&#8217;t\u00a0get scammed because they ignore warning signs.\u00a0 They get scammed because they find a reason to explain those warning&#8230;<\/p>\n","protected":false},"author":1440,"featured_media":224557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10667,10661,8050],"tags":[],"coauthors":[16632],"class_list":["post-230827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-news","category-internet-security","category-mcafee-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals | McAfee Blog<\/title>\n<meta name=\"description\" content=\"New McAfee research finds rising costs are driving riskier online shopping behavior, and scammers are taking advantage. Here&#039;s what consumers are encountering during major summer sales events and how to stay protected.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals | McAfee Blog\" \/>\n<meta property=\"og:description\" content=\"New McAfee research finds rising costs are driving riskier online shopping behavior, and scammers are taking advantage. Here&#039;s what consumers are encountering during major summer sales events and how to stay protected.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"McAfee Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McAfee\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T11:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brooke Seipel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McAfee\" \/>\n<meta name=\"twitter:site\" content=\"@McAfee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooke Seipel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/\"},\"author\":{\"name\":\"Brooke Seipel\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/e0177129df164a74082f47397af3e729\"},\"headline\":\"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals\",\"datePublished\":\"2026-06-09T11:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/\"},\"wordCount\":1021,\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg\",\"articleSection\":[\"Security News\",\"Internet Security\",\"McAfee News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/\",\"name\":\"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals | McAfee Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg\",\"datePublished\":\"2026-06-09T11:55:42+00:00\",\"description\":\"New McAfee research finds rising costs are driving riskier online shopping behavior, and scammers are taking advantage. Here's what consumers are encountering during major summer sales events and how to stay protected.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg\",\"width\":300,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Security News\",\"item\":\"https:\/\/www.mcafee.com\/blogs\/security-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#website\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"name\":\"McAfee Blog\",\"description\":\"Internet Security News\",\"publisher\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#organization\",\"name\":\"McAfee\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png\",\"width\":1286,\"height\":336,\"caption\":\"McAfee\"},\"image\":{\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/McAfee\/\",\"https:\/\/x.com\/McAfee\",\"https:\/\/www.linkedin.com\/company\/mcafee\/\",\"https:\/\/www.youtube.com\/McAfee\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/e0177129df164a74082f47397af3e729\",\"name\":\"Brooke Seipel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/ac03c1083bbdcd2cbb0675dc29c62cbe\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/1693283531327-96x96.jpg\",\"contentUrl\":\"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/1693283531327-96x96.jpg\",\"caption\":\"Brooke Seipel\"},\"description\":\"Brooke Seipel is the Content Editor in Chief at McAfee, where she leads the company's content strategy with a focus on cybersecurity education. With a decade of experience in audience development and digital content, Brooke has a strong understanding of online audiences, emerging trends, and the evolving cyber landscape. Before joining McAfee, Brooke led audience teams and served as both a reporter and editor at numerous award-winning publications including Fortune, The Hill, International Business Times, New Republic, and The OC Register. Brooke is dedicated to providing insightful, actionable content that empowers readers to make informed decisions about their digital safety. When she's not immersed in the world of cybersecurity, you can find her scrolling social media endlessly, soaking up the latest trends, and also volunteering as a naturalist.\",\"url\":\"https:\/\/www.mcafee.com\/blogs\/author\/brooke-seipel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals | McAfee Blog","description":"New McAfee research finds rising costs are driving riskier online shopping behavior, and scammers are taking advantage. Here's what consumers are encountering during major summer sales events and how to stay protected.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals | McAfee Blog","og_description":"New McAfee research finds rising costs are driving riskier online shopping behavior, and scammers are taking advantage. Here's what consumers are encountering during major summer sales events and how to stay protected.","og_url":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/","og_site_name":"McAfee Blog","article_publisher":"https:\/\/www.facebook.com\/McAfee\/","article_published_time":"2026-06-09T11:55:42+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg","type":"image\/jpeg"}],"author":"Brooke Seipel","twitter_card":"summary_large_image","twitter_creator":"@McAfee","twitter_site":"@McAfee","twitter_misc":{"Written by":"Brooke Seipel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#article","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/"},"author":{"name":"Brooke Seipel","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/e0177129df164a74082f47397af3e729"},"headline":"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals","datePublished":"2026-06-09T11:55:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/"},"wordCount":1021,"publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg","articleSection":["Security News","Internet Security","McAfee News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/","url":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/","name":"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals | McAfee Blog","isPartOf":{"@id":"https:\/\/www.mcafee.com\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg","datePublished":"2026-06-09T11:55:42+00:00","description":"New McAfee research finds rising costs are driving riskier online shopping behavior, and scammers are taking advantage. Here's what consumers are encountering during major summer sales events and how to stay protected.","breadcrumb":{"@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#primaryimage","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/12\/Blog-6-300x200-1.jpg","width":300,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.mcafee.com\/blogs\/security-news\/is-this-a-scam-sale-new-research-inflation-how-to-spot-fake-brand-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.mcafee.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"Security News","item":"https:\/\/www.mcafee.com\/blogs\/security-news\/"},{"@type":"ListItem","position":3,"name":"New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals"}]},{"@type":"WebSite","@id":"https:\/\/www.mcafee.com\/blogs\/#website","url":"https:\/\/www.mcafee.com\/blogs\/","name":"McAfee Blog","description":"Internet Security News","publisher":{"@id":"https:\/\/www.mcafee.com\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mcafee.com\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mcafee.com\/blogs\/#organization","name":"McAfee","url":"https:\/\/www.mcafee.com\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2023\/02\/mcafee-logo.png","width":1286,"height":336,"caption":"McAfee"},"image":{"@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/McAfee\/","https:\/\/x.com\/McAfee","https:\/\/www.linkedin.com\/company\/mcafee\/","https:\/\/www.youtube.com\/McAfee"]},{"@type":"Person","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/e0177129df164a74082f47397af3e729","name":"Brooke Seipel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mcafee.com\/blogs\/#\/schema\/person\/image\/ac03c1083bbdcd2cbb0675dc29c62cbe","url":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/1693283531327-96x96.jpg","contentUrl":"https:\/\/www.mcafee.com\/blogs\/wp-content\/uploads\/2025\/01\/1693283531327-96x96.jpg","caption":"Brooke Seipel"},"description":"Brooke Seipel is the Content Editor in Chief at McAfee, where she leads the company's content strategy with a focus on cybersecurity education. With a decade of experience in audience development and digital content, Brooke has a strong understanding of online audiences, emerging trends, and the evolving cyber landscape. Before joining McAfee, Brooke led audience teams and served as both a reporter and editor at numerous award-winning publications including Fortune, The Hill, International Business Times, New Republic, and The OC Register. Brooke is dedicated to providing insightful, actionable content that empowers readers to make informed decisions about their digital safety. When she's not immersed in the world of cybersecurity, you can find her scrolling social media endlessly, soaking up the latest trends, and also volunteering as a naturalist.","url":"https:\/\/www.mcafee.com\/blogs\/author\/brooke-seipel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/230827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/users\/1440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/comments?post=230827"}],"version-history":[{"count":7,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/230827\/revisions"}],"predecessor-version":[{"id":231054,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/posts\/230827\/revisions\/231054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media\/224557"}],"wp:attachment":[{"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/media?parent=230827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/categories?post=230827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/tags?post=230827"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mcafee.com\/blogs\/wp-json\/wp\/v2\/coauthors?post=230827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}